Ad Creative

# Generative AI Tools for Ad Creative

Reference for using AI image generators, video generators, and code-based video tools to produce ad visuals at scale.

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## When to Use Generative Tools

| Need | Tool Category | Best Fit |
|------|---------------|----------|
| Static ad images (banners, social) | Image generation | ChatGPT Images 2.0, Nano Banana Pro, Flux, Ideogram |
| Ad images with text overlays | Image generation (text-capable) | Ideogram, Nano Banana Pro |
| Short video ads (6-30 sec) | Video generation | Veo, Kling, Runway, Sora, Seedance |
| Video ads with voiceover | Video gen + voice | Veo/Sora (native), or Runway + ElevenLabs |
| Voiceover tracks for ads | Voice generation | ElevenLabs, OpenAI TTS, Cartesia |
| Multi-language ad versions | Voice generation | ElevenLabs, PlayHT |
| Brand voice cloning | Voice generation | ElevenLabs, Resemble AI |
| Product mockups and variations | Image generation + references | Flux (multi-image reference) |
| Templated video ads at scale | Code-based video | Remotion |
| Personalized video (name, data) | Code-based video | Remotion |
| Brand-consistent variations | Image gen + style refs | Flux, Ideogram, Nano Banana Pro |

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## Image Generation

### Nano Banana Pro (Gemini)

Google DeepMind's image generation model, available through the Gemini API.

**Best for:** High-quality ad images, product visuals, text rendering
**API:** Gemini API (Google AI Studio, Vertex AI)
**Pricing:** ~$0.04/image (Gemini 2.5 Flash Image), ~$0.24/4K image (Nano Banana Pro)

**Strengths:**
- Strong text rendering in images (logos, headlines)
- Native image editing (modify existing images with prompts)
- Available through the same Gemini API used for text generation
- Supports both generation and editing in one model

**Ad creative use cases:**
- Generate social media ad images from text descriptions
- Create product mockup variations
- Edit existing ad images (swap backgrounds, change colors)
- Generate images with headline text baked in

**API example:**
```bash
# Using the Gemini API for image generation
curl -X POST "https://generativelanguage.googleapis.com/v1beta/models/gemini-2.5-flash-image:generateContent" \
  -H "Content-Type: application/json" \
  -H "x-goog-api-key: $GEMINI_API_KEY" \
  -d '{
    "contents": [{"parts": [{"text": "Create a clean, modern social media ad image for a project management tool. Show a laptop with a kanban board interface. Bright, professional, 16:9 ratio."}]}],
    "generationConfig": {"responseModalities": ["TEXT", "IMAGE"]}
  }'
```

**Docs:** [Gemini Image Generation](https://ai.google.dev/gemini-api/docs/image-generation)

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### Flux (Black Forest Labs)

Open-weight image generation models with API access through Replicate and BFL's native API.

**Best for:** Photorealistic images, brand-consistent variations, multi-reference generation
**API:** Replicate, BFL API, fal.ai
**Pricing:** ~$0.01-0.06/image depending on model and resolution

**Model variants:**
| Model | Speed | Quality | Cost | Best For |
|-------|-------|---------|------|----------|
| Flux 2 Pro | ~6 sec | Highest | $0.015/MP | Final production assets |
| Flux 2 Flex | ~22 sec | High + editing | $0.06/MP | Iterative editing |
| Flux 2 Dev | ~2.5 sec | Good | $0.012/MP | Rapid prototyping |
| Flux 2 Klein | Fastest | Good | Lowest | High-volume batch generation |

**Strengths:**
- Multi-image reference (up to 8 images) for consistent identity across ads
- Product consistency — same product in different contexts
- Style transfer from reference images
- Open-weight Dev model for self-hosting

**Ad creative use cases:**
- Generate 50+ ad variations with consistent product/person identity
- Create product-in-context images (your SaaS on different devices)
- Style-match to existing brand assets using reference images
- Rapid A/B test image variations

**Docs:** [Replicate Flux](https://replicate.com/black-forest-labs/flux-2-pro), [BFL API](https://docs.bfl.ml/)

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### Ideogram

Special