Seo Audit
Install seo-audit when you need launch and growth content that reads human—not generic AI—and you want an agent to flag em dashes, filler phrases, and other SEO-risk writing tells.
Overview
seo-audit is an agent skill most often used in Launch (also Grow content) that helps you remove AI-writing tells from SEO and marketing copy so pages sound natural and credible.
Install
npx skills add https://github.com/infrasity-labs/dev-gtm-claude-skills --skill seo-auditWhat is this skill?
- Structured AI-writing detection guide with em dashes as the primary tell and substitution table for punctuation
- Catalogs overused verbs, adjectives, transitions, opening phrases, and academic AI patterns
- Self-check section so agents or editors can revise drafts before publish
- Contents outline spans filler intensifiers, structural phrases, and concluding-pattern tells
- Synthesizes multiple published detector heuristics (Grammarly, GPTHuman, Walter Writes, and related 2025 sources)
- Contents outline includes 8 major AI-writing tell categories (em dashes through self-check)
Adoption & trust: 1 installs on skills.sh; 24 GitHub stars; trending (+100% hot-view momentum).
What problem does it solve?
Your launch pages and articles read like ChatGPT—heavy em dashes, filler transitions, and stock phrases that undermine trust and content quality goals.
Who is it for?
Indie founders polishing landing copy, blog posts, and lifecycle emails before organic launch or content scaling.
Skip if: Teams needing technical SEO audits (crawl errors, schema, Core Web Vitals) or developers who only touch application code without customer-facing prose.
When should I use this skill?
When editing SEO, landing, or marketing copy that must avoid detectable AI phrasing before publish or distribution.
What do I get? / Deliverables
After seo-audit runs, revised copy drops common AI markers and follows a self-check pass you can publish or feed into broader SEO tooling.
- Redlined copy with reduced AI tells
- Self-check notes against em-dash and phrase catalogs
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Organic launch content and on-page copy are first optimized when you are pursuing visibility, which maps to Launch even though the same checks recur in Grow content workflows. The skill targets searchable, trustworthy prose quality—core SEO subphase work—by auditing diction and structure that hurts rankings and reader trust.
Where it fits
Revise homepage hero and meta descriptions to drop em-dash chains and stock transitions before indexing.
Humanize launch announcement posts so syndicated snippets do not trigger obvious AI diction.
Run the self-check list on weekly blog drafts before scheduling in your CMS.
Tighten waitlist landing copy so early visitors trust the voice before you scale paid acquisition.
How it compares
Use alongside keyword research skills; this is editorial human-voice QA, not a site crawler or rank tracker.
Common Questions / FAQ
Who is seo-audit for?
seo-audit is for solo builders and small GTM teams who write SEO and marketing content with AI assistants and need a repeatable pass to strip detectable AI phrasing.
When should I use seo-audit?
Use it during Launch SEO and distribution when finalizing pages, and during Grow content workflows when refreshing blogs, docs marketing, or email sequences—especially before publishing.
Is seo-audit safe to install?
It is read-only editorial guidance with no broker or shell requirements; confirm vendor trust via the Security Audits panel on this Prism page before install.
SKILL.md
READMESKILL.md - Seo Audit
# AI Writing Detection Words, phrases, and punctuation patterns commonly associated with AI-generated text. Avoid these to ensure writing sounds natural and human. Sources: Grammarly (2025), Microsoft 365 Life Hacks (2025), GPTHuman (2025), Walter Writes (2025), Textero (2025), Plagiarism Today (2025), Rolling Stone (2025), MDPI Blog (2025) --- ## Contents - Em Dashes: The Primary AI Tell - Overused Verbs - Overused Adjectives - Overused Transitions and Connectors - Phrases That Signal AI Writing (Opening Phrases, Transitional Phrases, Concluding Phrases, Structural Patterns) - Filler Words and Empty Intensifiers - Academic-Specific AI Tells - How to Self-Check ## Em Dashes: The Primary AI Tell **The em dash (—) has become one of the most reliable markers of AI-generated content.** Em dashes are longer than hyphens (-) and are used for emphasis, interruptions, or parenthetical information. While they have legitimate uses in writing, AI models drastically overuse them. ### Why Em Dashes Signal AI Writing - AI models were trained on edited books, academic papers, and style guides where em dashes appear frequently - AI uses em dashes as a shortcut for sentence variety instead of commas, colons, or parentheses - Most human writers rarely use em dashes because they don't exist as a standard keyboard key - The overuse is so consistent that it has become the unofficial signature of ChatGPT writing ### What To Do Instead | Instead of | Use | |------------|-----| | The results—which were surprising—showed... | The results, which were surprising, showed... | | This approach—unlike traditional methods—allows... | This approach, unlike traditional methods, allows... | | The study found—as expected—that... | The study found, as expected, that... | | Communication skills—both written and verbal—are essential | Communication skills (both written and verbal) are essential | ### Guidelines - Use commas for most parenthetical information - Use colons to introduce explanations or lists - Use parentheses for supplementary information - Reserve em dashes for rare, deliberate emphasis only - If you find yourself using more than one em dash per page, revise --- ## Overused Verbs | Avoid | Use Instead | |-------|-------------| | delve (into) | explore, examine, investigate, look at | | leverage | use, apply, draw on | | optimise | improve, refine, enhance | | utilise | use | | facilitate | help, enable, support | | foster | encourage, support, develop, nurture | | bolster | strengthen, support, reinforce | | underscore | emphasise, highlight, stress | | unveil | reveal, show, introduce, present | | navigate | manage, handle, work through | | streamline | simplify, make more efficient | | enhance | improve, strengthen | | endeavour | try, attempt, effort | | ascertain | find out, determine, establish | | elucidate | explain, clarify, make clear | --- ## Overused Adjectives | Avoid | Use Instead | |-------|-------------| | robust | strong, reliable, thorough, solid | | comprehensive | complete, thorough, full, detailed | | pivotal | key, critical, central, important | | crucial | important, key, essential, critical | | vital | important, essential, necessary | | transformative | significant, important, major | | cutting-edge | new, advanced, recent, modern | | groundbreaking | new, original, significant | | innovative | new, original, creative | | seamless | smooth, easy, effortless | | intricate | complex, detailed, complicated | | nuanced | subtle, complex, detailed | | multifaceted | complex, varied, diverse | | holistic | complete, whole, comprehensive | --- ## Overused Transitions and Connectors | Avoid | Use Instead | |-------|-------------| | furthermore | also, in addition, and | | moreover | also, and, besides | | notwithstanding | despite, even so, still | | that being said | however, but, still | | at its core | essentially, fundamentally, basically | | to put it simply | in short, simply put | | it is worth noting that |