Social

# Platform Limits Reference

Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.

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## Instagram

| Element | Limit |
|---------|-------|
| Max hashtags | 5 (official limit) |
| Recommended hashtags | 3 – 5 |
| Max caption chars | 2,200 |
| Visible before "more" | ~125 chars |

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## Facebook

| Element | Limit |
|---------|-------|
| Max hashtags | No official limit |
| Recommended hashtags | 1 – 2 |
| Max post chars | 63,206 |
| Ideal for engagement | 40 – 80 chars |

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## TikTok

| Element | Limit |
|---------|-------|
| Max hashtags | 5 (since August 2025) |
| Recommended hashtags | 3 – 5 |
| Max caption chars | 4,000 |
| Visible before "more" | ~150 chars |

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## LinkedIn

| Element | Limit |
|---------|-------|
| Max hashtags | No official limit |
| Recommended hashtags | 3 – 5 |
| Max post chars | 3,000 |
| Visible before "more" | ~210 chars |

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## Twitter/X

| Element | Limit |
|---------|-------|
| Max hashtags | No official limit |
| Recommended hashtags | 1 – 2 |
| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
| Visible before "more" | Full tweet (280 standard) |

---

## YouTube

| Element | Limit |
|---------|-------|
| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
| Recommended hashtags | 3 – 5 |
| Max title chars | 100 (visible before truncation: ~70) |
| Max description chars | 5,000 |
| Visible before "Show more" | ~100 chars |

> The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.

---

## Pinterest

| Element | Limit |
|---------|-------|
| Max hashtags | 20 per pin |
| Recommended hashtags | 2 – 5 |
| Max pin title chars | 100 |
| Max description chars | 500 |
| Visible before "More" | ~50 chars (desktop) |

> Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.

---

## Threads (Meta)

| Element | Limit |
|---------|-------|
| Max hashtags | 1 per post (topic tag) |
| Recommended hashtags | 1 |
| Max post chars | 500 |
| Max with text attachment | 10,500 (500 + 10,000 expandable) |
| Visible without expanding | First ~1 – 2 lines |

> Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.

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## Usage Tips

- **Hashtags count against character limits** on all platforms
- **Front-load your message** before the "more" truncation point
- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
- On LinkedIn, hashtags at the end of the post perform better than inline
- On Facebook, hashtags have minimal impact on reach — use sparingly


# Platform-Specific Strategy Guide

Detailed strategies for each major social platform.

## Contents
- LinkedIn
- Twitter/X
- Instagram
- TikTok
- Facebook

## LinkedIn

**Best for:** B2B, thought leadership, professional networking, recruiting
**Audience:** Professionals, decision-makers, job seekers
**Posting frequency:** 3-5x per week
**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm

**What works:**
- Personal stories with business lessons
- Contrarian takes on industry topics
- Behind-the-scenes of building a company
- Data and original insights
- Carousel posts (document format)
- Polls that spark discussion

**What doesn't:**
- Overly promotional content
- Generic motivational quotes
- Links in the main post (kills reach)
- Corporate speak without personality

**Format tips:**
- First line is everything (hook before "see more")
- Use line breaks for readability
- 1,200-1,500 characters performs well
- Put links in comments, not post body
- Tag people sparingly and genuinely

**Algorithm tips:**
- First hour engagement matters most
- Comments > reactions > clicks
- Dwell time (people reading) signals quality
- No external links in post body
- Document posts (carous