Fitness Studio

Fitness Studio AI

Claude Code skills for lead nurturing and CRM automation in fitness studios. Connects Calendly, Notion, Stripe and Outlook into an automated pipeline — no code required.

What it does

When a lead books a call via Calendly, this system:

1. Creates a lead record in Notion automatically
2. Lets you log the call outcome by just telling Claude what happened
3. Sends a personalised membership email immediately
4. Follows up automatically over 1, 3, 7, and 14 days if they don't convert
5. Marks them converted the moment a Stripe payment lands
6. Gives you a pipeline report on demand

Skills included

Skill	How to trigger
call-done	"Just finished a call with Sarah, she's interested but wants to think about it"
lead-followup	"Check on leads" or runs on a daily schedule
lead-converted	Automatic via Stripe webhook, or "Sarah just signed up"
lead-cold	Automatic after 4 follow-ups
leads-report	"How are the leads looking?"

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What you need before starting

• Claude Code (CLI or Desktop app)
• A Notion account (free tier works)
• A Zapier account (Starter plan or above for multi-step zaps)
• Microsoft 365 / Outlook (for sending emails)
• Calendly (any paid plan that supports webhooks)
• Stripe (for payment conversion detection)

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Installation

Option A — Claude Code Desktop App

1. Open the Claude Code Desktop app
2. Go to Settings → Integrations → Notion and connect your Notion account
3. Go to Extensions / Plugins → Add Marketplace
4. Enter this repository URL: https://github.com/jamescw/fitness-studio-ai
5. Find fitness-studio in the list and click Install
6. Claude will prompt you for your configuration values — enter each one when asked

Option B — Claude Code CLI

Step 1 — Register this marketplace (one-time)

Add to ~/.claude/settings.json:

{
  "extraKnownMarketplaces": {
    "fitness-studio-ai": {
      "source": {
        "source": "github",
        "repo": "jamescw/fitness-studio-ai"
      }
    }
  }
}

Step 2 — Connect Notion

In Claude Code, run:

/mcp add notion

Or go to Settings → MCP Servers and enable the built-in Notion connector.

Step 3 — Install the plugin

claude plugin install fitness-studio@fitness-studio-ai

Claude will prompt you for your configuration values — enter each one when asked.

To update later:

claude plugin update fitness-studio@fitness-studio-ai

Configuration values you'll be prompted for

Value	Where to find it
Notion API token	notion.so/my-integrations → New integration → copy the secret_... token
Notion database ID	Open your Leads CRM in Notion → copy the ID from the URL
Membership link	The URL you send leads to sign up
Studio email	The From address for emails (e.g. hello@mystudio.com)
Zapier email webhook	Created in Step 3 of Zapier setup below

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Step 1 — Set up the Notion CRM database

1. Go to notion.so and create a new database called Leads CRM
2. Add the following properties (exact names matter):

Property name	Type
Name	Title
Email	Email
Phone	Phone
Source	Select (options: Calendly, Walk-in, Referral)
Status	Select (options: new, call_booked, call_done, link_sent, converted, cold)
Calendly booking date	Date
Call date	Date
Link sent date	Date
Follow up count	Number
Last followup date	Date
Cold date	Date
Converted date	Date
Notes	Text
Assigned to	Person

1. Copy the database ID from the URL: notion.so/YOUR-WORKSPACE/this-part-is-the-database-id?v=...

2. Connect your integration: click ... menu → Add connections → select your integration

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Step 2 — Set up Zapier

Zap 1 — Calendly → Notion (new lead intake)

1. In Zapier, click Create Zap
2. Trigger: Calendly → Invitee Created
   • Connect your Calendly account and select your sales call event type
3. Action 1: Notion → Find Database Item
   • Database: Leads CRM · Search field: Email
4. Action 2: Filter — only continue if item was NOT found (avoids duplicates)
5. Action 3: Notion → Create Database Item
   • Name → Calendly: Invitee Name
   • Email → Calendly: Invitee Email
   • Phone → Calendly: Invitee Phone
   • Status → call_booked
   • Source → Calendly
   • Calendly booking date → Calendly: Event Start Time

Zap 2 — Stripe → Notion (lead converted)

1. Trigger: Stripe → Payment Intent Succeeded
2. Action 1: Notion → Find Database Item by email
3. Action 2: Notion → Update Database Item
   • Status → converted
   • Converted date → today

Zap 3 — Webhook → Outlook (email sender)

1. Trigger: Webhooks by Zapier → Catch Hook
2. Copy the webhook URL — this is your Zapier email webhook value for the plugin config
3. Action: Microsoft 365 → Send Email
   • To → webhook payload: to
   • From → webhook payload: from
   • Subject → webhook payload: subject
   • Body → webhook payload: body

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Scheduling daily follow-ups

To run lead-followup automatically every morning, tell Claude:

"Set up a daily schedule to run lead follow-ups at 9am"

Claude Code will create a cron schedule for you.

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Troubleshooting

Leads not appearing after Calendly booking

• Check the Zap is turned on in Zapier
• Verify the Notion integration has access to the Leads CRM database

Emails not sending

• Check the Outlook connection in Zapier hasn't expired (reconnect if needed)
• Verify the webhook URL matches what's in your plugin config

Claude can't find a lead

• Make sure Notion is connected (Desktop: Settings → Integrations, CLI: /mcp)
• Check the lead's name spelling matches the Notion record