Content Engine

Content Engine

AI-powered content marketing pipeline for creating SEO-optimized blog articles. Research trending topics, create content briefs, write articles, validate quality, and analyze competitors all through Claude Cowork.

What It Does

A universal content marketing system that adapts to any business. Configure your brand once, then use natural commands to produce high-quality articles:

• /research — Scan news sources for 5-10 trending topics with statistics and data
• /brief — Evaluate topics and create detailed content briefs with hooks, keywords, and structure
• /write [topic] — Write a full 1,200-1,500 word SEO-optimized article
• /review [article] — Validate against a 15-point quality checklist
• /analyze-competitors [keyword] — Compare your article against top Google results
• /content-visuals [article] — Generate image prompts and visuals with Gemini image generation
• /setup-brand — Guided setup for your business, audience, and content strategy

Getting Started

1. Install the Plugin

Accept the .plugin file in Claude Cowork.

2. Set Up Your Brand

On first session, the plugin auto-detects that you're new and walks you through setup. Or run /setup-brand manually. Setup takes ~10 minutes and configures:

• Business identity (name, services, market)
• Target audience (industries, pain points)
• Content pillars (3-4 topic themes)
• SEO keywords
• Tone and CTA style
• Research sources

3. Write Your First Article

Quick start (20 min): /write How to [topic relevant to your audience]

Full pipeline (45 min):

1. /research — find trending topics
2. /brief — create content briefs from research
3. /write — write article from brief
4. /review — validate quality

Components

Skills (4)

Skill	Purpose
content-style	Tone, voice, formatting standards for all blog content
content-quality-checklist	15-point (Tier 1) / 12-point (Tier 2) quality validation
content-visuals	Image prompt and visual generation with 9 art styles, brand awareness, and Gemini API backend
research-sources	Source evaluation methodology and research workflows

Commands (7)

Command	What It Does
/research	Scan news for trending topics with statistics
/brief	Create detailed content briefs from research
/write [topic]	Write a full SEO-optimized article
/review [path]	Validate article against quality checklist
/analyze-competitors [kw]	SERP analysis and content gap report
/content-visuals [article]	Generate image prompts and visuals for articles
/setup-brand	Configure brand, audience, and strategy

MCP Servers (1)

Server	Purpose
SerpAPI	Structured Google search results for competitive analysis

Setup

Required Environment Variables

# For competitive analysis (required for /analyze-competitors)
export SERPAPI_API_KEY=your_key_here

Sign up at serpapi.com — free tier includes 100 searches/month.

Optional Environment Variables

# For image generation (only if using the Gemini backend)
export GEMINI_API_KEY=your_key      # Google Gemini

Image Generation

The /content-visuals command generates image prompts for any article. With a GEMINI_API_KEY, it can also generate actual images via the Gemini API:

/content-visuals path/to/article.md                    # prompts only (default)
/content-visuals path/to/article.md --model flash      # generate with Gemini Flash
/content-visuals path/to/article.md --model pro        # generate with Gemini Pro (4K)

Without an API key, prompts are saved to data/images/ and can be pasted into Google AI Studio or any image tool manually.

Configuration Files

After running /setup-brand, your project will have:

config/
  project.json          — Business identity, market, audience, tone, CTA, sources
  content_pillars.json  — Content strategy with 3-4 themed pillars
  seo_keywords.json     — Keyword targets by priority and intent
  quality_checklist.json — Quality validation standards
  image-generation.json — Image generation backend config
  brands/               — Visual identity assets

Output Structure

All content is organized by date:

data/
  research/YYYYMMDD/           — Research findings (JSON)
  briefs/YYYYMMDD/             — Content briefs (JSON)
  drafts/YYYYMMDD/             — Article drafts (Markdown + metadata JSON)
  competitive_analysis/YYYYMMDD/ — Competitor reports (Markdown)
  images/YYYYMMDD/             — Image prompts and generated images

Quality Standards

Articles are validated against a dual-tier checklist: Tier 1 (Government policy related content): 15 checks, pass score 13/15 (86.7%) Tier 2 (Market content): 12 checks, pass score 10/12 (83.3%)

Key checks include: data-driven hooks, 3+ statistics with local currency, actionable steps with URLs, FAQ sections, SEO optimization, and professional tone.

Customization

See CONNECTORS.md for information on swapping SerpAPI for a different search provider.

See references/config-examples/ for a complete example configuration.

Credits

Visual generation skills inspired by baoyu-skills — AI image generation, cover images, infographics, and more.