Campaign Analyzer
- 206 installs
- 8 repo stars
- Updated January 22, 2026
- jmsktm/claude-settings
Analyze marketing campaign structure, audiences, and channel mix early to judge fit, budget realism, and measurable goals before committing spend.
About
campaign analyzer from jmsktm/claude-settings helps Claude dissect campaign plans—audiences, channels, budgets, creatives, and KPIs—to validate SaaS, content, and ecommerce go-to-market scope before launch spend.
- Audience and offer framing
- Channel and budget sanity checks
- KPI and attribution assumptions
- Creative and message alignment
- Go/no-go recommendation structure
Campaign Analyzer by the numbers
- 206 all-time installs (skills.sh)
- Ranked #312 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 2, 2026 (Skillselion catalog sync)
npx skills add https://github.com/jmsktm/claude-settings --skill campaign-analyzerAdd your badge
Show developers this skill is listed on Skillselion. Paste this into your README.
| Installs | 206 |
|---|---|
| repo stars | ★ 8 |
| Last updated | January 22, 2026 |
| Repository | jmsktm/claude-settings ↗ |
What it does
Analyze marketing campaign structure, audiences, and channel mix early to judge fit, budget realism, and measurable goals before committing spend.
Files
Campaign Analyzer
Turn marketing data into actionable insights that improve campaign performance. This skill helps you systematically analyze campaigns across channels, identify what's working, diagnose what's not, and make data-driven optimization decisions.
Raw metrics don't tell stories - this skill helps you find the narrative in your data. From awareness campaigns to lead generation to e-commerce, learn to measure what matters, benchmark against industry standards, and present findings that drive better marketing decisions.
Built for marketing managers, performance marketers, analysts, and anyone responsible for demonstrating marketing impact and improving results.
Core Workflows
Workflow 1: Campaign Performance Review
1. Goal Alignment - Compare results to objectives 2. KPI Dashboard - Track primary and secondary metrics 3. Funnel Analysis - Identify conversion bottlenecks 4. Channel Attribution - Understand contribution by source 5. Spend Efficiency - Calculate cost metrics (CPM, CPC, CPA, ROAS) 6. Audience Performance - Segment by demographic/behavior 7. Creative Analysis - Identify top-performing assets 8. Recommendation Synthesis - Actionable next steps
Workflow 2: Multi-Channel Analysis
1. Channel Mapping - All touchpoints in customer journey 2. Attribution Modeling - First touch, last touch, multi-touch 3. Cross-Channel Synergies - How channels work together 4. Budget Allocation Review - Spend vs performance by channel 5. Audience Overlap - Reach and frequency across channels 6. Journey Mapping - Path to conversion analysis 7. Optimization Recommendations - Reallocation suggestions
Workflow 3: Creative Performance Analysis
1. Asset Inventory - All creative variations tested 2. Performance Ranking - Best to worst performers 3. Element Analysis - What elements drive performance 4. Format Comparison - Static vs video vs carousel 5. Message Testing - Which value props resonate 6. Creative Fatigue - Performance over time 7. Learning Documentation - Insights for future creative
Workflow 4: ROI & Attribution Analysis
1. Revenue Attribution - Connect marketing to revenue 2. Customer Acquisition Cost - Fully-loaded CAC calculation 3. Lifetime Value Analysis - LTV by acquisition channel 4. ROAS Calculation - Return on ad spend by campaign 5. Payback Period - Time to recoup acquisition cost 6. Incrementality Testing - True marketing impact 7. Budget Optimization Model - Optimal allocation recommendations
Quick Reference
| Action | Command/Trigger |
|---|---|
| Campaign review | "Analyze performance of [campaign name]" |
| Channel comparison | "Compare performance across [channels]" |
| ROI calculation | "Calculate ROI for [marketing initiative]" |
| Creative analysis | "Identify top performing creative" |
| Funnel analysis | "Find conversion bottlenecks" |
| Spend optimization | "Recommend budget reallocation" |
| Attribution review | "Analyze attribution for [campaign]" |
| Executive summary | "Create executive summary of [campaign results]" |
Best Practices
- Start with goals - Analysis serves objectives, not vanity
- Define success upfront - Benchmarks before launch
- Segment everything - Aggregate data hides insights
- Compare apples to apples - Normalize for meaningful comparison
- Look for patterns - Single data points mislead
- Context matters - Seasonality, competition, market conditions
- Attribution is imperfect - Acknowledge model limitations
- Focus on actionable - Insights must lead to actions
- Trend over point-in-time - Direction matters more than absolute
- Test before scaling - Validate before major spend shifts
- Document learnings - Build institutional knowledge
- Automate reporting - Spend time on analysis, not data pulling
- Visualize effectively - Charts that tell stories
- Executive vs detailed - Right depth for right audience
- Lead with recommendations - What should we do differently?
Related skills
Sales EnablementGenerate high-quality sales collateral, pitch decks, one-pagers, objection handlers, demo scripts and playbooks that help close deals.82.7k42.4kChurn PreventionDesign cancel flows, dunning, and health-score tactics to cut voluntary and failed-payment churn on a subscription product.82.4k42.4kRevopsDesign and optimize revenue operations, lead lifecycle management, and marketing-to-sales handoff processes.79.4k42.4k
Cross Border EcommerceEvaluate and prioritize international markets before committing engineering and marketing resources to global expansion.61.9k540Community MarketingGet structured, battle-tested guidance when choosing community platforms, diagnosing engagement problems, or scaling an early-stage user community.51.1k42.4kCo MarketingSystematically identify and brainstorm campaigns with complementary products that share the same audience but solve different problems.42.4k42.4k