Careers Page Generator
- 760 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
careers-page-generator is a marketing SEO skill that generates, optimizes, and audits high-converting careers pages so developers and growth engineers who publish hiring sites can strengthen employer branding and attract
About
careers-page-generator is a marketing-skills module from kostja94/marketing-skills for building careers pages that convert visitors into applicants while supporting search visibility. The skill guides generation of employer-brand messaging, role listings structure, benefits sections, and calls to action, and can audit existing pages for gaps in clarity, trust signals, and conversion paths. Developers and growth engineers reach for careers-page-generator when launching a company careers URL, refreshing stale hiring content, or benchmarking a page against high-converting recruiting landing patterns. Output targets SaaS and developer-tool companies that need a professional public face for open roles without hiring a copywriter for every revision.
- Guides full careers page content, structure, and employer branding
- Checks project-context.md for company values and differentiators on first use
- Applies 5 essential elements: open positions, company culture, benefits, process, and CTA
- Creates compelling hero section with employer value proposition
- Works for both new page creation and existing page optimization or audit
Careers Page Generator by the numbers
- 760 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #608 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 760 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you build a high-converting careers page?
Generate, optimize, or audit a high-converting careers page that strengthens employer branding and attracts talent.
Who is it for?
Growth engineers and technical marketers launching or refreshing a public careers page for a SaaS or developer-tool company.
Skip if: Teams needing applicant tracking system setup or legal HR compliance review instead of public-facing page content and SEO structure.
When should I use this skill?
User asks to generate, optimize, or audit a careers page, employer branding page, or hiring landing page for talent acquisition.
What you get
Careers page copy outline, section structure, SEO recommendations, and conversion audit notes
- Careers page content outline
- Conversion audit report
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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What does careers-page-generator produce for a hiring site?
careers-page-generator produces structured careers page copy with employer-brand narrative, role listing sections, benefits blocks, and conversion-focused CTAs. The skill can also audit an existing page for clarity, trust signals, and applicant conversion gaps.
Can careers-page-generator audit an existing careers page?
careers-page-generator supports optimize and audit modes alongside net-new generation. Audits review employer branding, section completeness, CTA placement, and SEO-oriented structure for public recruiting pages.
Is Careers Page Generator safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.