Content Marketing
- 875 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
content-marketing is an agent skill at version 1.2.1 that helps developers and growth engineers create a documented content marketing strategy with defined types, formats, channels, repurposing rules, and funnel mapping.
About
content-marketing is a kostja94/marketing-skills agent skill at version 1.2.1 that guides documented content marketing strategy across channels. The skill defines content types and formats, distribution plans, repurposing rules, and funnel mapping when users mention content calendars, content mix, owned content, or cross-channel planning. Research cited in the skill notes 62% of successful B2B companies maintain a documented content strategy. Developers and technical founders reach for content-marketing to structure blogs, social, email, and repurposing workflows rather than ad-hoc posts. Pair with content-strategy when the primary need is an SEO editorial calendar instead of broad channel planning.
- Guides full content marketing strategy across blog, email, social, video and web pages
- Defines content types by purpose and theme
- Maps content formats, distribution channels and repurposing pathways
- Creates funnel-stage content alignment (awareness, consideration, decision)
- Addresses the top challenge of consistently developing new content through repurposing
Content Marketing by the numbers
- 875 all-time installs (skills.sh)
- +8 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #500 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 875 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan a documented content marketing strategy?
Create a documented content marketing strategy with defined types, formats, channels, repurposing rules and funnel mapping.
Who is it for?
Developers or technical founders launching products who need a structured, multi-channel content plan beyond single-channel SEO calendars.
Skip if: Pure SEO editorial calendar work where content-strategy is the better fit, or teams with no content distribution intent.
When should I use this skill?
The user mentions content marketing strategy, content types, repurposing, content calendar, content mix, or cross-channel content planning.
What you get
A documented content strategy with types, formats, channel mix, repurposing rules, and funnel mapping.
- documented content strategy
- channel and format plan
- repurposing and funnel map
By the numbers
- Skill version 1.2.1
- Cites 62% of successful B2B companies with documented content strategies
Files
Strategies: Content Marketing
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Content types: What you create (by purpose/theme)
- Content formats: How it's delivered (article, video, email, post)
- Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
- Repurposing: One core content → multiple formats → multiple channels
- Funnel mapping: Content by stage (awareness, consideration, decision)
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify: 1. Goals: Traffic, conversions, brand, retention 2. Existing content: What already exists; audit gaps 3. Capacity: Resources, tools, cadence 4. Channels: Blog, email, social, video; which channels fit audience
Content Types (What You Create)
| Type | Purpose | Funnel | Skills |
|---|---|---|---|
| How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| List posts | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| News / Trending | Industry news, hot topics | Awareness | article-content, article-page-generator |
| Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator |
| Tools / calculators | Linkable assets; engagement | Consideration | — |
| Funding / PR | Funding, acquisitions | Brand | article-content, article-page-generator |
| Onboarding | Welcome, first-use guidance | Retention | email-marketing |
| Campaign | Promotions, limited-time | Decision | email-marketing |
| Newsletter | Curated insights; nurture | Retention | email-marketing |
Product Marketing Content
| Type | Use | Format |
|---|---|---|
| QA answers | Internal reference or customer-facing; product questions | Docs, FAQ, KB |
| Use guide | How to use product; onboarding | Blog, docs, video |
| Maintenance guide | Care, upkeep, best practices | Docs, blog |
| Troubleshooting | Common issues, bugs, fixes | FAQ, docs, KB |
Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
Content Formats (How It's Delivered)
| Format | Use | Skills |
|---|---|---|
| Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| Articles | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator |
| EDM, newsletter, sequences | email-marketing | |
| Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images |
| Video | Short-form, long-form, webinar | video-marketing |
| Infographics | Visual summaries | visual-content |
| Slides / PDF | Decks, whitepapers, eBooks | — |
| Podcast | Audio episodes | — |
Content Repurposing Matrix
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels |
|---|---|---|
| Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
Funnel Mapping
| Stage | Content Focus | Channels |
|---|---|---|
| Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR |
| Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social |
| Decision | Pricing, testimonials, product pages, case studies | Website, email, sales |
| Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Article Orientations
Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
| Orientation | Examples | Primary Goal | SEO Priority |
|---|---|---|---|
| Funding / PR | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries |
| Product updates | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank |
| Guides / How-to | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent |
| News / Trending | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life |
| Evergreen | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time |
SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
Evergreen vs Timely Mix
| Mix | Ratio | Use |
|---|---|---|
| Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months |
| Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
See content-strategy for SEO topic clusters and pillar-cluster structure.
Content Calendar
- Map content types to topics and keywords
- Prioritize by opportunity (volume → intent → feasibility)
- Schedule by capacity; include update schedule for existing content
- Plan repurposing: which core pieces become formats for which channels
- Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing
Output Format
- Content types plan (what to create)
- Format × channel matrix (how and where)
- Repurposing plan (one-to-many)
- Funnel mapping (awareness/consideration/decision)
- Content calendar (topics, keywords, deadlines, repurposing)
Related Skills
- content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
- integrated-marketing: PESO model, channel mix; content as owned media
- article-content: Article body creation; word count by type; writing frameworks
- howto-section-generator: How-to step sections; guides vs FAQ
- article-page-generator: Article page structure, orientations; blog content
- email-marketing: Email content types (onboarding, campaign, newsletter)
- twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
- visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
- landing-page-generator: Landing page copy and structure
- customer-stories-page-generator: Case study content
- branding: Brand voice, storytelling; content consistency
- translation: Translation workflow for multilingual content; glossary, style guide
Related skills
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Viral Short FormQuickly generate high-retention hooks, scripts, and outlines for TikTok, Reels, YouTube Shorts, and carousels.132k67Viral HooksWrite and critique viral hooks for short-form video opening sequences.123k67Viral Captions And CtasOptimize social media captions and CTAs for viral short-form video reach and saves.123k67Viral Youtube ShortsWrite and diagnose YouTube Shorts for Shorts Feed and long-form funnel.123k67How it compares
Pick content-marketing for multi-channel strategy and repurposing; use content-strategy when SEO editorial calendars are the main deliverable.
FAQ
What version is the content-marketing skill?
content-marketing is version 1.2.1 in kostja94/marketing-skills metadata, guiding content types, formats, distribution, repurposing, and funnel mapping across channels.
When should content-marketing vs content-strategy be used?
content-marketing plans cross-channel types, formats, repurposing, and funnel mapping; content-strategy is the better pick when the primary goal is an SEO-focused editorial calendar.
Is Content Marketing safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.