Content Marketing
Document a cross-channel content plan—types, formats, repurposing, and funnel mapping—for a solo-built product without hiring a content team.
Overview
Content-marketing is an agent skill most often used in Grow (also Validate for scope, Launch for distribution) that plans content types, formats, channels, repurposing, and funnel-stage mix for solo builders shipping acr
Install
npx skills add https://github.com/kostja94/marketing-skills --skill content-marketingWhat is this skill?
- Separates content types (purpose/theme) from formats (article, video, email, post) and maps both to channels
- Funnel-aware planning across awareness, consideration, and decision stages
- Repurposing workflow: one core asset → multiple formats → multiple channels
- Initial assessment checks for project context before recommending channel mix
- Explicit handoff: use content-strategy for SEO calendar work instead of duplicating that scope
- 62% of successful B2B organizations report having a documented content marketing strategy (cited in SKILL.md)
- Skill metadata version 1.2.1
Adoption & trust: 838 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are posting inconsistently across channels because you lack a documented content-type mix, format choices, and repurposing path from one core asset.
Who is it for?
Solo founders or indie SaaS builders who want a structured content marketing plan before scaling blog, email, and social without a dedicated marketer.
Skip if: Teams that only need a keyword-driven SEO editorial calendar without broader channel or repurposing strategy—use content-strategy instead.
When should I use this skill?
User wants content marketing across channels, content types/formats, repurposing, content calendar, content mix, owned content, distribution, or content funnel—or mentions those phrases; not primary for SEO-only calendar
What do I get? / Deliverables
You leave with channel-aware content types, formats, repurposing steps, and funnel mapping—then use content-strategy when the next step is an SEO-focused editorial calendar.
- Cross-channel content type and format map
- Repurposing plan from core assets
- Funnel-stage content outline
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Grow because the skill optimizes ongoing content mix, calendars, and repurposing after the product exists; it is not primarily an SEO-only or one-off launch tactic. Content subphase fits owned/blog/email/social/video planning and distribution strategy—the core deliverable is a repeatable content system, not ad-hoc copy.
Where it fits
Define which content types and landing assets you will produce to test positioning before full build.
Map launch announcements and nurture email to social clips and blog posts via a repurposing ladder.
Build a documented mix of formats per channel and a calendar rhythm so production stays consistent.
Align consideration-stage content with onboarding and decision-stage pages in the funnel map.
How it compares
Channel-and-funnel content planning skill, not a keyword SEO calendar generator.
Common Questions / FAQ
Who is content-marketing for?
Solo and indie builders who own distribution and need a documented strategy for types, formats, repurposing, and multi-channel content—not just one-off posts.
When should I use content-marketing?
Use it in Grow when planning content mix and calendars; in Validate when scoping what content proves the idea; in Launch when deciding how owned and social content supports release—especially for “content marketing strategy,” repurposing, or cross-channel planning.
Is content-marketing safe to install?
Review the Security Audits panel on this Prism page for the ingested package; the skill itself is planning guidance and does not require elevated agent permissions by default.
Workflow Chain
Then invoke: content strategy
SKILL.md
READMESKILL.md - Content Marketing
# Strategies: Content Marketing Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Content types**: What you create (by purpose/theme) - **Content formats**: How it's delivered (article, video, email, post) - **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.) - **Repurposing**: One core content → multiple formats → multiple channels - **Funnel mapping**: Content by stage (awareness, consideration, decision) ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Goals**: Traffic, conversions, brand, retention 2. **Existing content**: What already exists; audit gaps 3. **Capacity**: Resources, tools, cadence 4. **Channels**: Blog, email, social, video; which channels fit audience ## Content Types (What You Create) | Type | Purpose | Funnel | Skills | |------|---------|--------|--------| | **How-to guides** | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator | | **Comparisons** | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator | | **List posts** | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator | | **Case studies** | Proof; customer success | Consideration, Decision | customer-stories-page-generator | | **Product updates** | Feature launches, release notes | Decision, Retention | changelog-page-generator | | **News / Trending** | Industry news, hot topics | Awareness | article-content, article-page-generator | | **Glossaries** | Definitions; internal link hub | Awareness | glossary-page-generator | | **Tools / calculators** | Linkable assets; engagement | Consideration | — | | **Funding / PR** | Funding, acquisitions | Brand | article-content, article-page-generator | | **Onboarding** | Welcome, first-use guidance | Retention | email-marketing | | **Campaign** | Promotions, limited-time | Decision | email-marketing | | **Newsletter** | Curated insights; nurture | Retention | email-marketing | ### Product Marketing Content | Type | Use | Format | |------|-----|--------| | **QA answers** | Internal reference or customer-facing; product questions | Docs, FAQ, KB | | **Use guide** | How to use product; onboarding | Blog, docs, video | | **Maintenance guide** | Care, upkeep, best practices | Docs, blog | | **Troubleshooting** | Common issues, bugs, fixes | FAQ, docs, KB | **Use**: Blog, docs, or in-product; supports activation and retention. See **faq-page-generator**, **docs-page-generator**. ## Content Formats (How It's Delivered) | Format | Use | Skills | |--------|-----|--------| | **Pages** | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator | | **Articles** | Blog posts, guides, listicles | article-content, articl