Email Marketing
- 892 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
email-marketing is a Claude Code skill that creates high-ROI email marketing strategies, EDM and newsletter campaigns, deliverability setups, and content sequences for developers marketing AI or SaaS products.
About
email-marketing is a marketing-skills channel guide at version 1.0.1 for planning email programs on AI and SaaS products. It cites roughly $36 ROI per dollar spent and notes email open and click rates typically exceed social channels. Coverage includes EDM versus newsletter positioning, five content types, deliverability with SPF, DKIM, and DMARC, email automation, and SEO synergy. Triggers include mentions of email marketing, newsletters, cold email, or deliverability records. Developers reach for email-marketing when launching or scaling product email lifecycle strategy rather than building signup UI components.
- Guides EDM versus newsletter strategy with clear purpose and use cases
- Covers five distinct content types tailored for onboarding, campaigns, announcements, features and newsletters
- Explains email deliverability standards including SPF, DKIM and DMARC
- Highlights email ROI of approximately $36 per dollar spent with higher open and click rates than social
- Integrates SEO synergy through article delivery in email sequences
Email Marketing by the numbers
- 892 all-time installs (skills.sh)
- +4 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #487 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 892 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan SaaS email marketing strategy?
Create high-ROI email marketing strategies, EDM and newsletter campaigns, deliverability setups, and content sequences for their AI or SaaS product.
Who is it for?
Developers and product marketers planning email lifecycle, newsletter, or deliverability strategy for AI or SaaS products.
Skip if: Developers who only need signup form UI implementation—use newsletter-signup-generator instead of full email strategy planning.
When should I use this skill?
The developer mentions email marketing, EDM, newsletter strategy, SPF, DKIM, DMARC, deliverability, or email automation.
What you get
Email campaign plans, newsletter content sequences, deliverability DNS records, and EDM versus newsletter strategy docs.
- Email campaign strategy
- Newsletter content plan
- Deliverability DNS checklist
By the numbers
- Skill version 1.0.1
- Covers 5 email content types
- References ~$36 email ROI per dollar spent
Files
Channels: Email Marketing
Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.
Identify: 1. Goal: Retention, conversion, brand reach, or SEO synergy 2. Content mix: Onboarding, campaign, announcement, features, newsletter 3. List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance
EDM vs Newsletter
| Type | Purpose | Use |
|---|---|---|
| EDM | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends |
| Newsletter | Ongoing value; relationship | Industry insights, curated articles; regular cadence |
Combine both: EDM for push; Newsletter for nurture. Cover different stages and goals.
Five Content Types
| Type | Use |
|---|---|
| Onboarding | Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment |
| Campaign | Promotions, limited-time; conversion or participation |
| Announcement | Product launch, major update; one-time important notice |
| Features update | New features, improvements; help users adopt |
| Blog/Newsletter | Curated articles, industry insights; sustained touch |
User Best Practices
| Practice | Guideline |
|---|---|
| Personalization | Segment by behavior, source, stage; boosts open/click |
| Timing | New users: dense; existing: controlled pace; behavior-triggered > calendar-only |
| Welcome series | Send soon after signup; 5-7 emails over days; guide first key action |
| Unsubscribe | One-click required (Gmail/Yahoo); honor within 48h; clear entry |
| Complaint rate | Keep below 0.3%; list hygiene critical |
Content Best Practices
| Practice | Guideline |
|---|---|
| Subject | One clear topic per email; avoid pure promo |
| Value first | Useful info before promotion |
| CTA | Single primary CTA; clear next step |
| Mobile | 50%+ read on mobile; responsive layout, tappable links |
Deliverability & Domain Config
Subdomain: Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk.
SPF, DKIM, DMARC
| Protocol | Purpose |
|---|---|
| SPF | Authorizes mail servers for domain |
| DKIM | Cryptographic signature; verifies sender |
| DMARC | Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days |
Order: SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024.
Advanced: TLS-RPT, MTA-STS, BIMI (brand logo). Postmaster Tools: Monitor deliverability, spam rate, auth status.
Delivery Strategy: Articles + SEO Synergy
| Article Type | Use |
|---|---|
| Retention | Deep content for existing users; improve retention |
| ToFu | Top of funnel; awareness (trends, concepts, problem framing) |
| MoFu | Middle of funnel; consideration (comparisons, reviews, best practices) |
Dual value: (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO.
Measurement: GA4 email source traffic to article pages; GSC rank/click changes.
Planning Framework
1. Content mix: Allocate onboarding, campaign, announcement, features, newsletter 2. Select articles: Pick retention, ToFu, MoFu from blog; prioritize SEO target pages 3. Cadence: Stable frequency (weekly/biweekly/monthly); avoid over-sending 4. Monitor: Open rate, click rate; GA4 email contribution to article traffic; GSC
Frequency
| Guideline | Note |
|---|---|
| Baseline | 1 high-value email/week for most brands |
| Peak times | Tue-Thu, 8-11am or 2-4pm (recipient timezone) |
| Segmentation | New vs loyal need different cadence |
| Quality | Relevant, behavior-triggered > calendar volume |
Data: ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe.
Output Format
- Content mix (five types)
- EDM vs Newsletter balance
- Deliverability (subdomain, SPF/DKIM/DMARC)
- Article delivery (Retention, ToFu, MoFu, SEO targets)
- Cadence and frequency
- KPI (open, click, GA4 email traffic, GSC)
Related Skills
- content-marketing: Content types, formats; email as channel in repurposing matrix
- newsletter-signup-generator: Signup form design
- traffic-analysis: Email source attribution, UTM
- analytics-tracking: Email click tracking
- content-strategy: Article selection for email delivery
- integrated-marketing: Email as owned media channel
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Pick email-marketing for full strategy and deliverability planning; use newsletter-signup-generator when the task is signup UI rather than campaign architecture.
FAQ
What deliverability records does email-marketing cover?
email-marketing covers SPF, DKIM, and DMARC setup for email deliverability alongside campaign and content strategy. The skill guides DNS and sending configuration for AI and SaaS product email programs.
What is the difference between EDM and newsletter in email-marketing?
email-marketing distinguishes EDM promotional sends from newsletter content programs and maps five content types for AI and SaaS products. Use it to plan sequences, automation, and channel positioning together.
Is Email Marketing safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.