Footer Generator
- 798 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
footer-generator is a marketing-skills component skill (v1.0.1) that designs SEO-friendly, conversion-focused website footers with semantic HTML, strategic internal links, and trust elements for developer-built sites.
About
footer-generator is version 1.0.1 at skills/components/navigation/footer in kostja94/marketing-skills. It guides footer design for SEO, UX, and conversion across marketing, SaaS, e-commerce, and blog sites. The skill covers navigation links to high-priority pages, business information, newsletter CTAs, semantic HTML footer landmarks, and anchor-text best practices while warning against excessive internal links that dilute SEO context. It notes that 66% of user engagement happens below the fold, making footers a high-impact zone. Developers invoke it when users mention footer design, footer SEO, footer navigation, multi-column footers, or footer CTAs. It reads project-context.md when available and defers main navigation to navigation-menu-generator.
- Guides footer design for SEO, UX, and conversion
- Identifies site type, footer goals, and platform from project context
- Recommends high-priority navigation links while avoiding excessive internal links that can harm SEO
- Optimizes for 66% of user engagement that happens below the fold
- Distinguishes footer use from main navigation (use navigation-menu-generator instead)
Footer Generator by the numbers
- 798 all-time installs (skills.sh)
- +5 installs in the week ending Jul 27, 2026 (Skillselion tracking)
- Ranked #560 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill footer-generatorAdd your badge
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| Installs | 798 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you design an SEO-friendly website footer?
Generate SEO-friendly, conversion-focused website footers that improve crawlability, user engagement, and trust signals.
Who is it for?
Frontend developers building marketing or e-commerce sites who need SEO-aware footer structure with navigation, trust, and conversion elements.
Skip if: Skip footer-generator when designing primary header navigation—use navigation-menu-generator for main nav instead.
When should I use this skill?
User mentions footer design, footer SEO, footer navigation, multi-column footer, footer CTA, or page footer optimization.
What you get
Footer layout plan, internal link map, semantic HTML structure, CTA placement, and legal or trust link recommendations
- footer layout plan
- footer link map
- semantic HTML footer markup guidance
By the numbers
- Skill version 1.0.1 in kostja94/marketing-skills
- Cites 66% of user engagement happening below the fold
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
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Use footer-generator for below-the-fold SEO navigation; use navigation-menu-generator for primary header nav structure.
FAQ
What footer elements does footer-generator recommend?
footer-generator recommends high-priority page links, business contact info, social profiles, copyright and legal pages, newsletter signup forms, and CTA buttons using semantic HTML footer landmarks and descriptive anchor text.
Does footer-generator warn about SEO link bloat?
footer-generator warns that too many internal footer links can harm SEO by diluting page context. The skill advises linking only to high-priority pages and including a sitemap link for comprehensive discovery.
Is Footer Generator safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.