Generative Engine Optimization
- 930 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
generative-engine-optimization is a content optimization skill that helps developers structure product pages, documentation, and blog posts to earn citations in ChatGPT, Claude, Perplexity, and Google AI Overviews.
About
generative-engine-optimization is a marketing skill from kostja94/marketing-skills focused on generative engine optimization (GEO) for developer-facing products. It guides how to shape product pages, documentation, and blog content so AI answer engines quote self-contained sentences, question-shaped FAQs, and verifiable facts. Developers reach for generative-engine-optimization when organic traffic from AI overviews and chat citations matters alongside classic SEO. The skill complements traditional search skills by emphasizing citable copy structure, entity clarity, and FAQ pairs that LLM retrieval systems can surface. Use it when launching or refreshing docs and marketing pages intended for AI-mediated discovery.
- Guides GEO/AEO strategy for AI search visibility across ChatGPT, Claude, Perplexity, and AI Overviews
- Optimizes content to be cited in AI-generated answers rather than traditional SERPs
- Triggers on mentions of GEO, AEO, generative engine optimization, AI search visibility, or LLM optimization
- Distinguishes from traditional seo-strategy, parasite-seo, github, and medium-posts skills
Generative Engine Optimization by the numbers
- 930 all-time installs (skills.sh)
- +7 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #463 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 930 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you get cited in ChatGPT and Perplexity?
Make their product pages, docs, and blog content get cited in ChatGPT, Claude, Perplexity, and Google AI Overviews.
Who is it for?
Developers and technical marketers publishing product docs or blogs who need visibility in ChatGPT, Claude, Perplexity, and Google AI Overviews.
Skip if: Teams optimizing only for local Google Maps rankings or paid ad campaigns without AI answer-engine citation goals.
When should I use this skill?
The user mentions generative engine optimization, GEO, AI overview citations, Perplexity visibility, or making docs citable by LLMs.
What you get
GEO-optimized pages with self-contained answer sentences, FAQ pairs, and fact statements AI engines can quote.
- GEO-optimized page copy
- FAQ pairs for AI citation
- fact-dense answer sentences
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Use generative-engine-optimization for AI answer-engine citations; pair with classic SEO audit skills for HTML meta tags and SERP ranking checks.
FAQ
What is generative engine optimization?
Generative engine optimization (GEO) structures product pages, documentation, and blogs so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite them. generative-engine-optimization teaches citable sentences, FAQs, and fact-dense copy patterns.
How is GEO different from traditional SEO?
Traditional SEO targets search engine rankings and snippets. generative-engine-optimization optimizes for LLM retrieval and direct citations in AI chat answers, emphasizing standalone sentences and verifiable facts AI models quote in responses.
Is Generative Engine Optimization safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.