Influencer Marketing
Plan influencer tiers, platforms, and campaign goals so AI/SaaS launches get trust-led reach instead of only paid ads.
Overview
influencer-marketing is an agent skill most often used in Launch (also Grow) that plans and optimizes influencer and KOL partnerships for AI and SaaS products.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketingWhat is this skill?
- Initial assessment for goals, platform fit, and nano-to-macro tier sizing
- Compares influencer vs affiliate vs creator-program approaches in one table
- Frames AI/SaaS positioning around trust and lower CAC versus traditional ads
- Optional project-context read from .claude or .cursor project-context.md
- First-use intro then direct strategic output on repeat invocations
- 2–3x higher conversion cited vs traditional ads
- 40%–50% lower CAC cited vs traditional ads
- 92% consumer trust in influencers over celebrities cited in SKILL.md
Adoption & trust: 922 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You rely on ads or organic posts alone and lack a structured way to choose creators, platforms, and deal types for credible distribution.
Who is it for?
Indie SaaS founders preparing a launch or growth push who want creator-led trust and measurable CAC advantages.
Skip if: Pure affiliate revenue-share programs or long-term creator community programs—use creator-program when that is the primary motion.
When should I use this skill?
User mentions influencer marketing, KOL, creator partnership, brand ambassador, sponsored content, influencer campaign, micro-influencer, influencer outreach, creator collaboration, or influencer deal.
What do I get? / Deliverables
You get a goal-aligned influencer plan with platform and tier targeting plus clarity on influencer vs affiliate vs creator-program paths.
- Influencer strategy aligned to goal and platform
- Creator tier recommendations
- Influencer vs affiliate vs creator-program decision guidance
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Influencer partnerships are a canonical Launch distribution motion for getting the product in front of credentialed audiences. KOL outreach, sponsored content, and ambassador deals are distribution tactics—not in-product analytics or support workflows.
Where it fits
Pick TikTok micro-influencers for a v1 AI tool launch with a trust-first message.
Renew mid-tier YouTube creators for tutorial-style proof that compounds signups.
Estimate whether nano influencers can validate positioning before committing paid ad spend.
How it compares
Strategy and campaign framing skill—not a CRM for bulk influencer outreach or contract signing.
Common Questions / FAQ
Who is influencer-marketing for?
Solo and indie builders marketing AI or SaaS products who need influencer, KOL, or creator partnership strategy without a full marketing team.
When should I use influencer-marketing?
At Launch for distribution and sponsored launch waves; at Grow for lifecycle content and sustained creator collaborations; whenever you mention influencer campaign, micro-influencer, or brand ambassador.
Is influencer-marketing safe to install?
It is advisory copy and checklists—review the Security Audits panel on this Prism page before installing like any third-party skill.
SKILL.md
READMESKILL.md - Influencer Marketing
# Channels: Influencer Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice. Identify: 1. **Goal**: Brand awareness, trust, or direct conversion 2. **Platform**: Instagram, TikTok, YouTube, LinkedIn 3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+) ## Influencer vs. Affiliate vs. Creator | Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | **Goal** | Brand exposure, trust | Direct sales | Content co-creation | | **Incentive** | Paid, product exchange | Commission | Credits, free use | | **Content** | Influencer original | Links sufficient | Must use product | | **Relationship** | Short or long-term | Transactional | Long-term | ## Influencer Types by Platform | Platform | Best For | Audience | |----------|----------|----------| | **Instagram** | Visual, lifestyle | 25–34 | | **TikTok** | Viral, short-form | Under 24 | | **YouTube** | Reviews, tutorials | 18–24 | | **LinkedIn** | B2B, professional | Professionals | ## Discovery & Screening - **Platform search**: Search by brand/industry terms; check competitors - **Tools**: Stormy.ai, Upfluence, Passionfroot - **Form**: Application form on site for interested creators **Screening**: Engagement rate > follower count; avoid fake followers; content style match. ## Cooperation Models | Model | Use | |-------|-----| | **Product exchange** | Low cost; testing; requires influencer interest | | **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common | | **Paid promotion** | Direct payment; quick exposure | | **Long-term partnership** | Brand ambassador; sustained relationship | ## Content Strategy - **Forms**: Shoutout, review, favorites, tutorial, placement - **Creative freedom**: Avoid overly scripted; authenticity drives trust - **Cross-platform**: Repurpose for website, ads, email - **Publishing**: Multiple drops; align with target market hours ## Best Practices - **Payment**: PayPal; prepay + final payment after publish - **Contract**: Clear dates, review process, deliverables - **Content review**: Brand guidance without over-control - **Disclosure**: FTC/ASA compliant; disclose paid partnerships ## Output Format - **Platform** and tier selection - **Discovery** approach - **Cooperation** model - **Content** brief - **Tracking** plan ## Related Skills - **affiliate-marketing**: Influencers can be affiliates (hybrid model) - **creator-program**: Long-term creator partnerships - **employee-generated-content**: Internal employee content; influencer is external - **affiliate-page-generator**: Commission structure if hybrid