Influencer Marketing
- 954 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
influencer-marketing is a marketing skill at version 1.0.1 that helps developers plan, execute, and optimize influencer and KOL campaigns for AI and SaaS products.
About
influencer-marketing is version 1.0.1 from kostja94/marketing-skills guiding influencer strategy for AI and SaaS products through creator partnerships, KOL outreach, brand ambassadors, and sponsored content. The skill cites 2–3x higher conversion and 40%–50% lower CAC versus traditional ads, plus 92% of consumers trusting influencers over celebrities. It triggers on influencer marketing, KOL, creator partnership, micro-influencer, and influencer deal requests. Developers reach for influencer-marketing when planning trust-driven acquisition channels; use creator-program for ongoing creator program design.
- Guides full influencer marketing strategy tailored for AI and SaaS products
- Distinguishes influencer, affiliate, and creator-program approaches with clear comparison table
- Performs initial project-context reading from .claude/project-context.md or .cursor/project-context.md
- Identifies campaign goal, platform, and influencer tier (nano through macro)
- Delivers 2–3× higher conversion and 40–50% lower CAC benchmarks versus traditional ads
Influencer Marketing by the numbers
- 954 all-time installs (skills.sh)
- +4 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #456 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketingAdd your badge
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| Installs | 954 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan influencer marketing for a SaaS product?
Plan, execute, and optimize influencer and KOL campaigns that drive trust and lower customer acquisition cost for their AI or SaaS product.
Who is it for?
Developers and growth teams launching AI or SaaS products who want structured influencer and KOL campaign planning with CAC benchmarks.
Skip if: Long-running creator program operations when creator-program is the dedicated skill, or B2B products with no creator channel fit.
When should I use this skill?
The user mentions influencer marketing, KOL, creator partnership, brand ambassador, sponsored content, or influencer outreach.
What you get
Influencer campaign plan, creator outreach strategy, and partnership framework targeting lower CAC and higher trust.
- Influencer campaign plan
- Creator outreach strategy
- Partnership framework
By the numbers
- Documented at version 1.0.1 in skill metadata
- Cites 2–3x higher conversion versus traditional ads
- Cites 40%–50% lower CAC and 92% consumer trust in influencers over celebrities
Files
Channels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.
Identify: 1. Goal: Brand awareness, trust, or direct conversion 2. Platform: Instagram, TikTok, YouTube, LinkedIn 3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension | Influencer | Affiliate | Creator Program |
|---|---|---|---|
| Goal | Brand exposure, trust | Direct sales | Content co-creation |
| Incentive | Paid, product exchange | Commission | Credits, free use |
| Content | Influencer original | Links sufficient | Must use product |
| Relationship | Short or long-term | Transactional | Long-term |
Influencer Types by Platform
| Platform | Best For | Audience |
|---|---|---|
| Visual, lifestyle | 25–34 | |
| TikTok | Viral, short-form | Under 24 |
| YouTube | Reviews, tutorials | 18–24 |
| B2B, professional | Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model | Use |
|---|---|
| Product exchange | Low cost; testing; requires influencer interest |
| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |
| Paid promotion | Direct payment; quick exposure |
| Long-term partnership | Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid
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What CAC impact does influencer-marketing cite?
influencer-marketing notes influencer campaigns can deliver 2–3x higher conversion and 40%–50% lower customer acquisition cost compared to traditional advertising for AI and SaaS products.
When should influencer-marketing replace creator-program?
influencer-marketing plans campaign-level KOL and sponsored content strategy at version 1.0.1, while creator-program fits ongoing creator program design and operations.
Is Influencer Marketing safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.