Internal Links
Plan contextual internal links, fix orphan pages, and steer anchor text so priority URLs earn crawl paths and equity.
Overview
Internal Links is an agent skill for the Launch phase that optimizes internal linking strategy, orphan remediation, and anchor text for crawlability and equity.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill internal-linksWhat is this skill?
- Assesses hub pages, pillar content, and supporting pages before recommending links
- Flags orphan pages and enforces at least one inbound internal link per URL
- Depth guideline: important pages within three clicks from homepage
- Descriptive anchor text and related-post patterns for contextual links
- Points to breadcrumb-generator for large ecommerce-style sites
- Important pages within 3 clicks from homepage guideline
- Metadata version 1.0.1
Adoption & trust: 779 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your best pages rank weakly because nothing important links to them and crawlers hit dead-end orphan URLs.
Who is it for?
Indie sites and small SaaS marketing stacks ready to tune link graph after core pages ship.
Skip if: Net-new IA projects where URL hierarchy is undefined—use website-structure first.
When should I use this skill?
When the user wants to optimize internal linking, fix orphan pages, or improve link structure; also when they mention internal links, anchor text, link equity, or orphan pages.
What do I get? / Deliverables
You get a prioritized internal linking plan with hub relationships, anchor guidance, and orphan fixes aligned to your live site structure.
- Internal linking recommendations with hub mappings and orphan remediation
- Anchor text guidance for contextual links
Recommended Skills
Journey fit
How it compares
On-page link strategy skill, not a sitemap generator or backlink outreach playbook.
Common Questions / FAQ
Who is internal-links for?
Solo founders and marketers running content sites, SaaS landing pages, or small ecommerce properties who handle SEO themselves.
When should I use internal-links?
During launch SEO passes after publishing pillar and supporting pages, when fixing orphan URLs, or when rebalance link equity toward conversions.
Is internal-links safe to install?
It is editorial SEO guidance only; review the Security Audits panel on this page and avoid pasting untrusted project secrets into context files.
SKILL.md
READMESKILL.md - Internal Links
# SEO On-Page: Internal Links Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope (On-Page SEO) - **Internal links**: Contextual links; descriptive anchor text; related posts; hub pages - **Breadcrumbs**: Implement for large sites (e.g. ecommerce); see **breadcrumb-generator** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for site structure and key pages. Identify: 1. **Site structure**: Hub pages, pillar content, supporting pages 2. **Orphan pages**: Pages with no or few internal links 3. **Priority pages**: Pages that need more link equity ## Best Practices ### Link Structure | Principle | Guideline | |-----------|-----------| | **Depth** | Important pages within 3 clicks from homepage | | **Orphan pages** | Avoid; ensure every page has at least one internal link; see **site-crawlability** for technical detection and crawl issues | | **Hub-to-spoke** | Link from hub/pillar pages to cluster articles; topic cluster structure | | **Contextual** | Place links in relevant body content, not just footers | ### Anchor Text | Principle | Guideline | |-----------|-----------| | **Descriptive** | Use anchor text that describes the target page | | **Variation** | Avoid over-optimization; use natural variation | | **Keyword** | Include target keyword when natural | ### Placement | Location | Use | |----------|-----| | **First paragraph** | Primary link to related content | | **Body** | Contextual links throughout | | **Related/Recommended** | End-of-article links | | **Navigation** | Key site sections | ## Common Issues | Issue | Fix | |-------|-----| | Orphan pages | Add internal links from hub pages or navigation; **site-crawlability** for technical audit | | Too many links | Focus on most important; avoid link stuffing | | Generic anchors | Use descriptive "learn more about X" instead of "click here" | | Broken links | Audit and fix 404s; see **site-crawlability** for technical audit | ## Output Format - **Internal link audit** (if auditing) - **Link opportunities** for key pages - **Anchor text** recommendations - **Structure** improvements ## Related Skills - **article-page-generator**: Related posts, contextual links, end-of-article recommendations - **website-structure**: Plan page structure and hierarchy; informs internal linking - **site-crawlability**: Internal links enable crawling - **url-structure**: URL structure affects link patterns - **content-strategy**: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster - **breadcrumb-generator**: Breadcrumbs are internal links; category hierarchy