Landing Page Generator
Structure and optimize single-goal campaign landing pages—especially PPC/SEM—so ad traffic matches page copy and converts.
Overview
Landing Page Generator is an agent skill most often used in Validate (also Launch, Grow) that structures and optimizes single-goal campaign landing pages—especially for PPC/SEM—with ad-to-page alignment and conversion fl
Install
npx skills add https://github.com/kostja94/marketing-skills --skill landing-page-generatorWhat is this skill?
- Centers paid ads (PPC/SEM): ad-to-page alignment as the primary conversion lever
- Covers affiliate signup, launches, webinars, and other single-goal conversion flows
- Explicitly not the main homepage—pairs with homepage-generator for site root
- At scale: points to programmatic-seo and template-page-generator for templated LP fleets
- References paid-ads-strategy for when to use paid traffic and alignment principles
- skill version 1.4.1 in metadata
Adoption & trust: 1.2k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are buying or planning paid traffic but your campaign page drifts from the ad promise, confuses visitors with homepage noise, or cannot be scaled across many offer variants.
Who is it for?
Solo founders running Google/Meta ads, launch waitlists, or webinar funnels who need one focused conversion page tied to a single CTA.
Skip if: Replacing your main marketing homepage, full product catalog pages, or deep product documentation—use homepage-generator or product-page patterns instead.
When should I use this skill?
User wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic—or mentions landing page, PPC landing page, conversion page, squeeze page, or LP conversion (not main homepage).
What do I get? / Deliverables
You get a campaign-ready landing page blueprint—structure, messaging alignment for paid traffic, and optimization guidance—with clear handoffs to programmatic-seo and template-page-generator when you need many pages.
- Landing page section outline and conversion flow
- Paid-traffic alignment checklist
- Scale path notes (template vs programmatic) when many LPs are needed
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Validate because LPs prove demand and capture leads before you invest in a full product build. Landing subphase is where conversion-focused pages, squeeze pages, and lead-capture funnels are defined and iterated.
Where it fits
Draft a waitlist LP with one CTA before writing production frontend code.
Align Google Ads headlines with hero and proof blocks on a dedicated SEM page.
Refactor an email promo LP that bleeds traffic to the homepage instead of signing trials.
How it compares
Use for single-goal campaign URLs with message-match discipline, not as a general site IA or multi-purpose homepage skill.
Common Questions / FAQ
Who is landing-page-generator for?
Solo and indie builders who run paid campaigns, affiliate programs, or time-boxed launches and need a dedicated page that converts one action—not a sprawling site homepage.
When should I use landing-page-generator?
In Validate when testing offers with lead-capture or squeeze pages; in Launch when spinning up PPC/SEM destinations and ad-to-LP alignment; in Grow when auditing LP conversion and iterating copy and layout for lifecycle campaigns.
Is landing-page-generator safe to install?
Treat it as procedural marketing guidance only; review the Security Audits panel on this Prism page before installing any skill from the catalog.
Workflow Chain
Then invoke: paid ads strategy, programmatic seo
SKILL.md
READMESKILL.md - Landing Page Generator
# Pages: Landing Page Guides campaign landing page structure, conversion flow, and optimization. **Primary use**: **Paid ads (PPC/SEM)** — landing pages are typically built to receive paid traffic; ad-to-page alignment is critical for conversion. See **paid-ads-strategy** for when to use paid ads and ad-to-page alignment principles. Also applies to affiliate signup, product launch, lead capture, webinar registration, and other single-goal conversion pages. **Scale**: When building many landing pages (city-specific, product-specific, integration-specific), use **programmatic-seo** (template + data) and **template-page-generator** for template design. Differs from homepage (multi-purpose) and product pages (catalog). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Paid Ads: LP Requirements When LP receives paid traffic: ad promise on page immediately; mobile-first (CTA above fold, fast load); minimal form (fewer fields); trust above fold. See **paid-ads-strategy** for full ad-to-page alignment and Quality Score. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition. Identify: 1. **Page goal**: Signup, purchase, lead capture, webinar, download 2. **Traffic source**: Paid ads, email, affiliate, organic 3. **Audience**: Cold vs warm; segment if known ## Landing Page Structure (5-Step Flow) | Step | Purpose | Elements | |------|---------|----------| | **1. Stop the scroll** | Capture attention in ~2.6 seconds | Headline, subheadline, hero image or video | | **2. Earn trust** | Social proof before the ask | Logos, testimonials, ratings, customer count | | **3. Explain value** | Benefits, features, use cases | Clear copy; who it's for, what it does | | **4. Remove doubt** | Objection handling | FAQ, guarantees, comparison | | **5. Make the ask** | Single primary CTA | One clear action; repeat at logical points | Every element should serve one of these five functions. Pages with multiple competing offers get ~266% fewer leads. ## Headline Formula **[Who it's for]** + **[Specific outcome]** + **[Time/qualifier]** - **Avoid**: Abstract promises ("Unlock your potential," "Transform your business") - **Prefer**: Concrete ("Cut invoice processing by 70%—without new software") ## CTA Best Practices - **One primary CTA**: No competing actions; create a "one-way street" toward conversion - **Above the fold on mobile**: Thumb-reachable; ~65%+ traffic is mobile - **Value-focused copy**: "Start Free Trial" not "Submit" - **Pair with trust signals**: Customer count, logos, or stats next to the button - **Remove or minimize navigation**: Can increase conversion 2–28% ## Programmatic Landing Pages (Scale) When you need **many landing pages** (e.g., city-specific, product-specific, integration-specific), use **programmatic-seo**: one template + data = hundreds or thousands of LPs. Apply landing page structure (5-step flow, CTA, trust) to the template; see **template-page-generator** for template design. Example: "[Product] for [City]" LPs with local data; "[App A] + [App B]" integration signup pages. ## Page Types | Type | Use | CTA Destination | |------|-----|-----------------| | **Click-through** | Warm audience before sending to offer; best for Sa