Link Building
- 856 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
link-building is an AI agent skill at version 1.0.1 that guides backlink acquisition, outreach campaigns, and off-page SEO tactics for developers who need structured link-building strategy to improve domain authority and
About
link-building is a marketing-skills agent skill at version 1.0.1 for acquiring quality backlinks and executing off-page SEO. The workflow covers link-building strategy, outreach templates, guest posting, broken link building, and link acquisition campaigns aimed at improving domain authority and search rankings. Reach for link-building when users mention backlinks, off-page SEO, link outreach, or guest posting, and pair with backlink-analysis for profile audits. On first invocation the skill can open with context on why backlinks matter, then deliver actionable outreach and acquisition steps rather than generic SEO advice.
- Guides 6 core link-building approaches including broken link building, guest posting, and digital PR
- Performs initial project context check by reading .claude/project-context.md or .cursor/project-context.md
- Delivers tailored outreach sequences and journalist request responses
- Focuses on quality backlinks that improve domain authority and search rankings
- Includes unlinked brand mention recovery and E-E-A-T signal tactics
Link Building by the numbers
- 856 all-time installs (skills.sh)
- +6 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #507 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 856 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you build quality backlinks for SEO?
Get guided strategies for acquiring high-quality backlinks, running outreach campaigns, and executing proven off-page SEO tactics.
Who is it for?
Developers or technical marketers launching content sites or SaaS products who need agent-guided backlink acquisition and outreach playbooks.
Skip if: On-page SEO-only audits or teams wanting automated link spam instead of quality outreach-driven acquisition.
When should I use this skill?
User mentions link building, backlinks, off-page SEO, guest posting, broken link building, or link outreach strategy.
What you get
Link-building strategy document, outreach email templates, prospect lists, and executed off-page SEO campaign steps.
- Link-building strategy
- Outreach templates
- Prospect target list
By the numbers
- Published at version 1.0.1 in marketing-skills metadata
Files
SEO Off-Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Link building: Acquire backlinks from relevant, authoritative sites
- Broken link building: Find broken links on others' sites; suggest your content as replacement
- Unlinked brand mentions: Turn mentions into links via outreach
- Guest posting: Contribute to relevant publications; earn links
- Journalist requests: Respond to #JournoRequest; provide quotes/assets
- Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify: 1. Current backlink profile: Domain authority, referring domains 2. Target keywords: What to rank for 3. Linkable assets: Research, tools, guides, data, testimonials
Link Building Strategies
| Strategy | Description |
|---|---|
| Content marketing | Create link-worthy content (guides, research, tools) |
| Guest posting | Write for relevant sites with author bio link |
| Broken link building | Find broken links, suggest your content as replacement |
| Unlinked brand mentions | Turn mentions into links via outreach |
| Journalist requests | Respond to #JournoRequest; provide quotes/assets |
| Directory and curated list submission | Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan |
| Digital PR | Press releases, news, expert quotes; earn authoritative links at scale |
| Partnerships | Partner links, co-marketing |
Quality Over Quantity
| Factor | Good | Avoid |
|---|---|---|
| Relevance | Links from related sites | Irrelevant niches |
| Authority | High-quality, trusted sites | Spammy, low-quality |
| Anchor text | Natural, varied | Over-optimized, exact match |
| Context | Editorial, contextual links | Footer, sidebar link farms |
Outreach Best Practices
- Personalize each outreach message
- Offer value (content, data, quote) before asking for link
- Follow up politely; don't spam
- Track outreach in spreadsheet or tool
Output Format
- Linkable asset ideas
- Outreach strategy and templates
- Target sites (types, not specific URLs)
- Metrics to track (referring domains, DA, traffic)
Related Skills
- seo-strategy: SEO workflow; link building is Off-Page phase
- backlink-analysis: Analyze current backlink profile
- content-strategy: Content strategy supports link building
- keyword-research: Target keywords inform link targets
- cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
- parasite-seo: Parasite SEO; high-authority platforms for backlinks
- github: GitHub repos, gists, awesome lists for backlinks
- directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
- eeat-signals: E-E-A-T implementation; Digital PR supports authority
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Pick link-building over on-page SEO skills when the goal is acquiring external backlinks and running outreach rather than fixing site metadata or Core Web Vitals.
FAQ
What triggers the link-building skill?
link-building activates when users mention link building, backlinks, off-page SEO, guest posting, broken link building, link outreach, or link acquisition strategy. For backlink profile audits, the related backlink-analysis skill is recommended instead.
What does link-building version 1.0.1 cover?
link-building v1.0.1 guides acquiring quality backlinks through outreach campaigns, guest posting, and broken link building to improve domain authority and rankings. The skill delivers structured strategy rather than on-page technical SEO fixes.
Is Link Building safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.