Migration Page Generator
- 748 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
migration-page-generator is a marketing skill that drafts high-converting competitor migration guides and onboarding pages for developers who need structured copy to win users switching SaaS tools.
About
migration-page-generator is a Claude Code marketing skill from kostja94/marketing-skills that produces competitor migration guides, comparison framing, and onboarding copy aimed at reducing churn during product switches. The workflow walks through positioning a destination product against a named incumbent, outlining migration steps, risk reversals, and calls to action that help evaluators commit faster. Developers and growth engineers reach for migration-page-generator when launching import wizards, pricing-page comparisons, or docs that must convince teams to move data and workflows from an existing vendor. The skill fits B2B SaaS launches where migration friction blocks adoption and you need credible, conversion-oriented pages without hiring a copywriter for every competitor pair.
- Generates complete migration hub pages and per-competitor landing pages
- Adapts output for manual import, automated tools, or API-based migrations
- Incorporates project context from .claude/project-context.md or .cursor/project-context.md
- Optimizes for SEO with competitor-specific keywords and clear calls-to-action
- Reduces user friction for switchers from tools like Notion, Trello, and similar SaaS platforms
Migration Page Generator by the numbers
- 748 all-time installs (skills.sh)
- +9 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #623 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 748 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you write competitor migration pages that convert?
Rapidly generate high-converting migration guides that reduce churn and accelerate user onboarding from competitor tools.
Who is it for?
Growth engineers and developer advocates launching import flows or docs that must convince teams to switch from a named competitor product.
Skip if: Teams that only need API reference documentation or generic product marketing without a competitor-switch narrative.
When should I use this skill?
The user asks for a migration guide, competitor switch landing page, import onboarding copy, or churn-reduction content from another tool.
What you get
Migration landing-page outlines, competitor comparison sections, step-by-step import guides, and onboarding copy blocks ready to publish.
- Migration landing-page outline
- Competitor comparison copy
- Import onboarding guide
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Pick migration-page-generator for competitor-switch copy; use broader SEO or paid-ads skills when the goal is discovery rather than onboarding switchers.
FAQ
What does migration-page-generator create?
migration-page-generator creates competitor migration guides with comparison framing, import steps, risk reversals, and onboarding copy aimed at accelerating user switches from incumbent SaaS tools.
When should developers use migration-page-generator?
Developers use migration-page-generator when launching import wizards, competitor landing pages, or docs that must convince teams to move workflows and data from an existing vendor.
Is Migration Page Generator safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.