Native Ads
Plan and optimize Taboola or Outbrain native ad campaigns with budget, creative combos, and landing-page fit for solo builders buying traffic beyond search.
Overview
Native-ads is an agent skill for the Grow phase that guides Taboola and Outbrain native campaigns—goals, budgets, platforms, and creative testing—for solo builders promoting content or landing pages.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill native-adsWhat is this skill?
- Covers Taboola and Outbrain with reach, CPC ($0.10–0.30), and CPM ($1–3) benchmarks
- Initial assessment: goals (traffic, leads, brand), content asset, and budget ($500–1k min; $5k+ scale)
- Creative testing matrix for headline, image, and landing-page combinations
- Reads `.claude/project-context.md` or `.cursor/project-context.md` for value prop and audience when present
- Points to paid-ads-strategy for broader paid media planning
- ~18% higher CTR than display banners (skill positioning)
- CPC $0.10–0.30 and CPM $1–3 average pricing bands
- Minimum practical budget $500–1,000; stronger at $5,000+
Adoption & trust: 725 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You want in-feed native traffic on Taboola or Outbrain but lack a checklist for budget floors, platform fit, and systematic creative combinations.
Who is it for?
Solo builders with a landing page or article and $500+ test budget exploring Taboola/Outbrain beyond Meta or Google.
Skip if: Builders with no destination URL, sub-$500 tests expecting scale, or users who only need a full paid channel strategy without native specifics—use paid-ads-strategy first.
When should I use this skill?
User wants native ads on Taboola/Outbrain or says native ads, Taboola, Outbrain, content recommendation, sponsored content, or in-feed ads.
What do I get? / Deliverables
You leave with an assessment-backed native plan (goal, asset, budget band, platform, and testing approach) ready to launch or refine with paid-ads-strategy for wider paid media.
- Native campaign assessment (goal, content, budget, platform)
- Creative testing combination plan
- Platform and pricing-aligned recommendations
Recommended Skills
Journey fit
Paid native distribution is a grow-phase tactic once you have content or a landing page to send traffic to—not an idea or validate-only exercise. Content and in-feed sponsored placements align with grow/content: article-style creatives, headlines, and publisher-network distribution.
How it compares
Channel-specific native playbook, not a sitewide paid-ads strategy skill.
Common Questions / FAQ
Who is native-ads for?
Indie SaaS and content founders who run or plan sponsored content on Taboola, Outbrain, or in-feed networks and want agent-guided setup and optimization.
When should I use native-ads?
Use in Grow when you mention native ads, Taboola, Outbrain, content recommendation, sponsored content, or in-feed ads; also when optimizing CTR and combos after Ship/Launch when a page is live.
Is native-ads safe to install?
Review the Security Audits panel on this Prism page and inspect the skill bundle before granting network or shell access in your agent.
Workflow Chain
Then invoke: paid ads strategy
SKILL.md
READMESKILL.md - Native Ads
# Paid Ads: Native Ads Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+ ## Platform Overview | Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content | **Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg. ## Creative Testing | Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images = 9 variants; test together | | **Image variety** | Headshot, product, illustration—distinct styles | | **Advertorials** | Test length, tone, aggressiveness; no universal formula | ## Copywriting Guidelines | Rule | Guideline | |------|-----------| | **Honest** | Avoid clickbait; match copy to content | | **Format** | Match character limits; respect UX per format | | **Tone** | Soft-sell; nurture, don't push | ## Funnel Focus Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach. ## Output Format - **Headline** options (2–3) - **Image** guidance - **Landing page** alignment - **Budget** recommendation ## Related Skills - **display-ads**: Display vs native; programmatic - **copywriting**: Headline, ad copy - **landing-page-generator**: Landing page for native traffic - **paid-ads-strategy**: Channel selection