Native Ads
- 753 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
native-ads is a marketing skill that plans, creates, and optimizes native advertising campaigns on Taboola, Outbrain, and similar content recommendation networks for developers running paid distribution programs.
About
native-ads is a version 1.0.1 marketing skill from kostja94/marketing-skills focused on native advertising across Taboola, Outbrain, and other content recommendation networks. Native placements blend with publisher feeds and, per the skill readme, achieve roughly 18% higher click-through rates than display banners. The skill activates when users mention native ads, Taboola, Outbrain, content recommendation, sponsored content, or in-feed ads, and it covers campaign planning plus optimization workflows. Developers and growth engineers reach for native-ads when launching or tuning paid content distribution rather than search or social feed ads. For broader channel selection, the readme references the paid-ads-strategy skill.
- Guides native advertising on Taboola, Outbrain, and content recommendation networks
- Native ads blend with publisher content and achieve ~18% higher CTR than display banners
- Initial assessment reads project-context.md to identify goal, content type, and budget
- Platform comparison tables with reach, focus, pricing (CPC $0.10–0.30, CPM $1–3)
- Structured creative testing guidelines and combinations for higher performance
Native Ads by the numbers
- 753 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #617 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 753 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you run native ads on Taboola and Outbrain?
Plan, create, and optimize native ad campaigns on Taboola, Outbrain and similar content recommendation networks.
Who is it for?
Growth engineers and developers managing Taboola or Outbrain campaigns who need structured native ad planning beyond generic paid social playbooks.
Skip if: Teams focused purely on organic SEO, search ads, or brand SERP control without content recommendation network spend.
When should I use this skill?
The user mentions native ads, Taboola, Outbrain, content recommendation networks, sponsored content, or in-feed ads.
What you get
Native ad campaign plans, creative briefs, and optimization recommendations for content recommendation networks.
- Native ad campaign plans
- Creative and optimization recommendations
By the numbers
- Published as version 1.0.1 of the native-ads skill
- Native ads achieve ~18% higher CTR than display banners per the skill readme
Files
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify: 1. Goal: Traffic, leads, brand 2. Content: Article, landing page, video 3. Budget: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus |
|---|---|---|
| Taboola | 500M+ daily impressions | Premium publishers; AI matching |
| Outbrain | Major publishers | Top-funnel; helpful content |
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline |
|---|---|
| Combinations | 3 headlines × 3 images = 9 variants; test together |
| Image variety | Headshot, product, illustration—distinct styles |
| Advertorials | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline |
|---|---|
| Honest | Avoid clickbait; match copy to content |
| Format | Match character limits; respect UX per format |
| Tone | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection
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Choose native-ads for Taboola/Outbrain in-feed campaigns; use paid-ads-strategy for cross-channel paid media planning.
FAQ
Which platforms does native-ads cover?
native-ads guides campaigns on Taboola, Outbrain, and similar content recommendation networks where sponsored stories appear inside publisher content feeds.
Why use native-ads over display advertising?
native-ads cites roughly 18% higher click-through rates for native placements that blend with publisher content compared with traditional display banner formats on recommendation networks.
Is Native Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.