
Popup Generator
- 768 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
popup-generator is a marketing agent skill that designs, optimizes, or audits popups and modals for lead capture and conversion for developers who must balance growth metrics with UX and SEO safety.
About
popup-generator is a kostja94/marketing-skills skill for creating and reviewing website popups and modals that capture leads without tanking user experience or search performance. It covers trigger timing, offer copy, dismissal patterns, mobile behavior, and SEO-conscious implementation so modals support lifecycle goals like newsletter sign-ups, trial starts, or demo requests. Developers and growth engineers reach for popup-generator when conversion rates stall, bounce-sensitive overlays annoy users, or an existing modal needs an audit before a campaign. The skill emphasizes measurable capture improvements with guardrails against intrusive patterns.
- Guides popup and modal design specifically for conversion optimization
- Evaluates goal, trigger type, mobile experience and personalization factors
- Follows timing rules that avoid page-load popups penalized by Google
- Delivers value-first designs that act as a helpful teammate rather than intrusive ads
- References project context files automatically when present
Popup Generator by the numbers
- 768 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #489 of 1,888 Design & UI/UX skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 768 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you build popups that convert without hurting SEO?
Design, optimize, or audit popups and modals that improve lead capture and conversion rates without harming UX or SEO.
Who is it for?
SaaS and content sites adding newsletter, trial, or demo capture modals where conversion and UX must coexist.
Skip if: Native mobile app interstitials or backends with no marketing site surface to place modals.
When should I use this skill?
The user asks to create, optimize, or audit popups, modals, lead capture overlays, or exit-intent flows.
What you get
Popup design spec with triggers, copy variants, UX rules, implementation notes, and an SEO or UX audit checklist.
- popup design spec
- conversion audit
- modal copy variants
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
FAQ
Does popup-generator harm SEO?
popup-generator explicitly audits popups for SEO and UX risk, recommending timing, dismissal, and intrusive-pattern guardrails so lead capture modals do not undermine search performance or user trust.
What can popup-generator deliver?
popup-generator delivers popup designs or audits covering trigger rules, offer copy, mobile behavior, and implementation guidance aimed at higher lead capture on SaaS and content marketing sites.
Is Popup Generator safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.