Pricing Page Generator
Draft or refactor public pricing page structure, tiers, and objection handling for self-serve and enterprise SaaS.
Overview
Pricing Page Generator is an agent skill most often used in Validate (also Launch, Grow) that creates and optimizes pricing page content, tiers, and conversion structure for solo SaaS builders.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill pricing-page-generatorWhat is this skill?
- Initial assessment covers pricing model, plan count, goals, objections, startup/education programs, and public vs hidden
- Handles subscription, usage-based, freemium, hybrid, API pricing, and contact-sales enterprise flows
- Reads .claude/project-context.md or .cursor/project-context.md when present for product and audience alignment
- Skill metadata v1.2.1; pairs with pricing-strategy skill for strategy vs page execution
- Skill metadata version 1.2.1 documented in SKILL frontmatter
Adoption & trust: 767 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know roughly what to charge but the pricing page confuses visitors, hides enterprise paths, or fails to handle common objections.
Who is it for?
Indie founders publishing or auditing a self-serve pricing table while supporting enterprise contact-sales and usage-based plans.
Skip if: Founders who have not chosen a pricing model yet—use pricing-strategy first per the skill’s own routing note.
When should I use this skill?
The user wants to create, optimize, or audit pricing page content and structure, or mentions pricing page, pricing table, plans, subscription, SaaS pricing, enterprise pricing, API pricing, contact sales, or pricing visi
What do I get? / Deliverables
You get structured pricing page guidance—tiers, CTAs, programs, and visibility choices—ready to implement on your marketing site.
- Pricing page structure and section outline
- Tier differentiation and objection-handling copy guidance
- Recommendations on public vs hidden pricing and special programs
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Pricing page work starts when you validate what to charge and how to present plans, then repeats at launch and grow for conversion optimization. Pricing subphase is the canonical shelf for plan tables, tier differentiation, and visibility decisions before full build scale.
Where it fits
Define tier names, limits, and primary CTA before building the marketing site.
Align hero-to-pricing narrative and plan comparison on an early landing experiment.
Publish public pricing and resolve whether pricing lives in main nav or behind sales.
Refresh plan bullets and startup program sections after repositioning for a new segment.
How it compares
Page-level copy and structure generator, not a financial modeling or pricing-strategy economics skill.
Common Questions / FAQ
Who is pricing-page-generator for?
Solo SaaS and API builders who need conversion-oriented pricing page copy and structure without hiring a conversion copywriter on day one.
When should I use pricing-page-generator?
In Validate when defining tiers and objections; in Launch when publishing public pricing and nav links; in Grow when optimizing plans, freemium limits, or enterprise CTAs.
Is pricing-page-generator safe to install?
Check the Security Audits panel on this Prism page; the skill is documentation-driven and should not require secrets for typical copy workflows.
Workflow Chain
Then invoke: pricing strategy
SKILL.md
READMESKILL.md - Pricing Page Generator
# Pages: Pricing Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and pricing strategy. Identify: 1. **Pricing model**: Subscription, one-time, usage-based, freemium, hybrid 2. **Plans**: Number of tiers, differentiation; enterprise vs self-serve 3. **Primary goal**: Sign up, contact sales, trial 4. **Objections**: Price sensitivity, "which plan?" confusion 5. **Special programs**: Startups, education, nonprofit (link or embed) 6. **Visibility**: Public page vs contact-sales-only; marketing site vs in-app ## Pricing Visibility & Placement ### Public vs Hidden Pricing | Show public pricing | Hide (contact sales only) | |--------------------|---------------------------| | Self-serve / SMB; standard tiers | Enterprise; highly customized | | Competitive market; transparency differentiates | Premium positioning; consultative sales | | Simple pricing model | New category; value exceeds cost in prospect's mind | | 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading | **Middle ground**: "Starting from," price ranges, or calculator—clarity without rigid commitment. ### Where Pricing Lives | Location | Audience | Purpose | |----------|----------|---------| | **Marketing site** | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer | | **In-app / Dashboard** | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment | **Marketing site** = conversion; **In-app billing** = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA. ## Pricing Models | Model | Use | |-------|-----| | **Subscription** | Recurring; monthly/annual; most SaaS | | **Freemium** | Free tier + paid; adoption then conversion | | **Usage-based** | Pay per use; API calls, tokens, credits | | **One-time** | Perpetual license; some tools | | **Hybrid** | Base + usage; tiered + overage | ## Pricing Page Structure | Section | Purpose | |---------|---------| | **Headline** | Value-focused; "Simple pricing" or benefit-led | | **Pricing model selector** | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable | | **Plan comparison** | Clear table or cards; feature comparison; "Best for" per tier | | **Enterprise / Contact sales** | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount | | **API / Usage pricing** | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs | | **Special programs** | Startups, education, nonprofit; link to startups-page or embed block | | **FAQ** | Billing, cancellation, refunds, API limits, enterprise | | **Social proof** | Testimonials, logos, "X companies trust us" | | **CTA** | Per plan or unified "Get started"; "Contact sales" for enterprise | | **Guarantee** |