Product Hunt Launch
- 719 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
product-hunt-launch is a marketing-skills playbook (version 1.1.0) that generates a complete Product Hunt submission package with hunter copy, first comment, tagline, and 30-day timeline.
About
product-hunt-launch is a skill from kostja94/marketing-skills at version 1.1.0 for preparing and executing Product Hunt launches on the community-driven product discovery platform. The guide notes only about 10% of submissions get featured on the homepage, so copy, hunter selection, timing, and first-comment strategy matter. Triggers include phrases like Product Hunt, PH launch, hunter, Product of the Day, upvotes, and first comment. The skill produces hunter outreach copy, taglines, launch-day comments, and a 30-day launch timeline developers can execute alongside release engineering. For broader directory listings beyond Product Hunt, the kit points to directory-submission. Reach for product-hunt-launch when a shipped product needs a structured PH package rather than ad-hoc social posts. It turns launch requirements into paste-ready artifacts aligned with Product Hunt norms.
- Generates hunter copy, first comment, and optimized tagline for Product Hunt
- Creates a ready-to-use 30-day preparation and launch timeline
- Pulls relevant context from project-context.md files automatically
- Tailored for SaaS, AI tools, developer products and Chrome extensions
- Includes timing, upvotes strategy, and Product of the Day guidance
Product Hunt Launch by the numbers
- 719 all-time installs (skills.sh)
- Ranked #632 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill product-hunt-launchAdd your badge
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| Installs | 719 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you prepare a Product Hunt launch package?
Generate a complete Product Hunt submission package including hunter copy, first comment, tagline, and a 30-day launch timeline.
Who is it for?
Developers shipping a product who need a structured Product Hunt submission and launch-day comment strategy.
Skip if: Multi-directory SEO campaigns without a Product Hunt focus—use directory-submission instead.
When should I use this skill?
Product Hunt, PH launch, hunter, first comment, or Product of the Day planning is mentioned for an upcoming release.
What you get
Hunter copy, tagline, first comment draft, upvote timing plan, and 30-day launch timeline.
- hunter copy
- first comment draft
- 30-day launch timeline
By the numbers
- Skill metadata version 1.1.0
- About 10% of Product Hunt submissions get homepage featuring
- Includes a 30-day launch timeline
Files
Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
Identify: 1. Product type: SaaS, AI tool, app, Chrome extension 2. Launch readiness: Landing page, screenshots, tagline, first comment 3. Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
Product Hunt Fields
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
Launch Day Strategy
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
Beyond Listing
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |
Post-Launch
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
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What does product-hunt-launch deliver?
product-hunt-launch (version 1.1.0) produces a Product Hunt submission package—hunter copy, tagline, first comment, timing guidance, and a 30-day launch timeline—for developers executing a PH release.
What are Product Hunt featuring odds?
product-hunt-launch cites that only about 10% of Product Hunt submissions get featured on the homepage, so hunter selection, first-comment quality, and launch-day timing materially affect visibility.
Is Product Hunt Launch safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.