Product Hunt Launch
Plan and execute a Product Hunt launch day with hunter strategy, first comment, timing, and a prep checklist so your solo launch is not improvised.
Overview
Product Hunt Launch is an agent skill for the Launch phase that prepares submissions, hunter choices, timing, and launch-day comments for a Product Hunt release.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill product-hunt-launchWhat is this skill?
- 30-day preparation plan phased by launch readiness
- Initial assessment for product type, assets, and hunter choice (self vs Top Hunter)
- Pulls copy from .claude or .cursor project-context.md when present
- First-comment and upvote launch-day playbook framing
- Notes ~10% homepage feature rate—sets realistic expectations
- ~10% of submissions get featured on the Product Hunt homepage
- 30-day preparation plan structured in phases
Adoption & trust: 689 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are shipping soon but have no structured PH timeline, hunter plan, or first-comment narrative—and you do not know if your product type is even a good fit for the homepage lottery.
Who is it for?
Solo founders launching SaaS, dev tools, AI apps, or browser extensions who want a disciplined 30-day PH runway.
Skip if: Physical-product brands, agencies selling services only, or teams with zero landing page and screenshots who are not willing to prep assets first.
When should I use this skill?
User wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes)—or mentions Product Hunt / PH launch / Product of the Day.
What do I get? / Deliverables
You leave with a phased prep plan, assessed readiness gaps, and submission-oriented copy hooks aligned to your project context—then extend listings elsewhere if needed.
- Launch readiness assessment
- 30-day PH prep timeline
- Submission-oriented tagline and first-comment draft direction
Recommended Skills
Journey fit
Product Hunt is a distribution moment after you can ship—a canonical launch-phase channel for digital products. Distribution subphase covers community launches, directory-style visibility, and coordinated launch-day actions.
How it compares
Launch-day PH playbook—pair with directory-submission skills when you need multi-platform listing copy, not PH-only.
Common Questions / FAQ
Who is product-hunt-launch for?
Indie builders and small teams doing their own Product Hunt go-live for software products who want hunter, timing, and comment guidance in one skill.
When should I use product-hunt-launch?
In the launch distribution phase when you mention Product Hunt, PH submission, Product of the Day goals, upvotes, or your first comment—or roughly 30 days before target launch day.
Is product-hunt-launch safe to install?
It is editorial/process guidance; confirm trust via the Security Audits panel on this page and avoid pasting secrets into launch copy the agent drafts.
Workflow Chain
Then invoke: directory submission
SKILL.md
READMESKILL.md - Product Hunt Launch
# Channels: Product Hunt Launch Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Read project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, use Sections 1–4, 5, 6, 8, 9 for submission content. Identify: 1. **Product type**: SaaS, AI tool, app, Chrome extension 2. **Launch readiness**: Landing page, screenshots, tagline, first comment 3. **Hunter**: Self-hunt or Top Hunter (optional but helps) ## 30-Day Preparation Plan | Phase | Days | Actions | |-------|------|---------| | **Teaser** | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community | | **Supporters** | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) | | **Assets** | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before | | **Launch day** | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific | ## Product Hunt Fields | Field | Spec | |-------|------| | **Tagline** | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused | | **Gallery** | 1270×760 px recommended; readable, show product value | | **Demo video** | <2 minutes; optional but recommended | | **First comment** | Post immediately; story-driven, not feature list; significantly impacts engagement | | **Topic tags** | 3–5 relevant; match Product Hunt taxonomy | ## Launch Day Strategy | Practice | Guideline | |----------|-----------| | **Timing** | Tuesday–Thursday; 12:01am Pacific works best | | **Narrative** | Create story (problem → solution), not feature list | | **Engagement** | Reply to every comment; thank supporters; answer questions | | **Avoid** | Begging for upvotes (risk of shadowban) | **Principle**: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel. ## Realistic Expectations | Outcome | Upvotes | Placement | |---------|---------|-----------| | Poor | 50–100 | — | | Average | 200–400 | Top 10 | | Good | 500–800 | Top 5 | | Great | 800+ | Product of the Day | ## Beyond Listing | Offering | Use When | |----------|----------| | **Product Hunt Daily** | Newsletter feature; high-intent audience | | **Social promotion** | PH shares on X, LinkedIn; launch-day amplification | | **Featured placement** | Paid promotion options | ## Post-Launch - Continue engaging with new users - Thank-you emails to supporters - Ask for feedback - See **directory-submission** for other directories; **cold-start-strategy** for full launch plan ## Output Format - **Readiness checklist** (tagline, gallery, first comment, topic tags) - **First comment** draft (story-driven) - **Tagline** options (≤60 chars) - **30-day timeline** (if planning ahead) ## Related Skills - **directory-submission**: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission - **cold-start-strategy**: Full launch