Product Launch
Plan and execute a product or major-feature launch with channels, timeline, checklist, and cross-functional coordination.
Overview
Product Launch is an agent skill most often used in Launch (also Validate, Grow) that plans product launch execution with channels, timeline, and checklist.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill product-launchWhat is this skill?
- Initial assessment: launch type, GTM mode (from gtm-strategy), channel mix
- Reads .claude/project-context.md or .cursor/project-context.md when present
- Launch checklist spanning GTM, assets, comms, and cross-functional tasks
- Explicit handoffs: gtm-strategy, cold-start-strategy, product-hunt-launch
- Skill metadata version 1.2.0 with first-use intro option
Adoption & trust: 797 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are shipping soon but lack a coordinated launch plan across channels, owners, and pre-launch checklist items.
Who is it for?
Indie builders with a defined offer or feature ready for market announcement who need channel planning and execution lists.
Skip if: Founders with no product yet seeking first users only (use cold-start-strategy), or teams needing full GTM repositioning without a launch date (use gtm-strategy first).
When should I use this skill?
User wants product launch plan, launch strategy, product announcement, launch channels, or market launch; mentions product launch.
What do I get? / Deliverables
You get a launch strategy output with assessment, checklist progress, and clear pointers to gtm-strategy, cold-start-strategy, or product-hunt-launch when those are the next step.
- Launch assessment (type, GTM mode, channels)
- Launch checklist with actionable items
- Cross-skill pointers for GTM, cold start, or Product Hunt
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch/distribution is the canonical shelf because the skill optimizes go-live execution—not initial GTM thesis or cold-start tactics. Distribution subphase fits channel mix (PR, paid, organic, email, events) and day-of coordination after the product is shippable.
Where it fits
Align MVP cut line with a soft-launch date and minimum launch assets.
Run multi-channel launch week with PR, email, and organic social.
Plan a major feature relaunch with updated narratives and event hooks.
How it compares
Use instead of generic social posting advice—this is a launch-execution skill package, not an SEO audit or ASO tool.
Common Questions / FAQ
Who is product-launch for?
Solo and indie builders planning new product, major feature, or expansion launches who want agent-generated checklists and channel plans.
When should I use product-launch?
In launch/distribution for go-live coordination; in validate/scope when timing a MVP announcement; in grow/content when relaunching or expanding to a new market with fresh messaging.
Is product-launch safe to install?
Review the Security Audits panel on this Prism page; the skill reads optional local project-context markdown and does not require API keys for core planning.
Workflow Chain
Then invoke: gtm strategy, product hunt launch
SKILL.md
READMESKILL.md - Product Launch
# Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file. Identify: 1. **Launch type**: New product, major feature, market expansion 2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**) 3. **Channels**: PR, paid, organic, email, events ## Launch Checklist - [ ] GTM strategy defined (see **gtm-strategy**) - [ ] PMF validated (see **pmf-strategy**) - [ ] Target market and ICP clear - [ ] Messaging consistent across teams - [ ] Channel mix chosen (PR, paid, organic, email) - [ ] Timeline and milestones set - [ ] Cross-functional owners assigned (RACI) ## Channel Mix | Channel | Use | Skills | |---------|-----|--------| | **PR** | Press release, media relations | public-relations | | **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy | | **Organic** | SEO, content, community | seo-strategy, content-marketing | | **Email** | Announcement to existing users | email-marketing | | **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission | ## Critical Success Factors | Factor | Guideline | |--------|-----------| | **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** | | **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** | | **Avoid rush** | Most failures = scale before PMF | ## Output Format - **Launch plan** (timeline, channels, owners) - **Channel** actions (PR, paid, organic, email) - **Checklist** (pre-launch, launch, post-launch) - **Cross-ref** to gtm-strategy for framework ## Related Skills - **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product - **pmf-strategy**: Validate PMF before scaling - **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch - **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users - **public-relations**: Press release; media relations for launch - **paid-ads-strategy**: Paid channel for launch - **website-structure**: Pages needed for launch