Product Launch
- 827 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
product-launch is a marketing agent skill that creates a coordinated product launch plan with channels, timeline, checklist, and cross-functional tasks for new releases.
About
product-launch is a version 1.2.0 skill from kostja94/marketing-skills that guides coordinated launch execution across channels, timelines, and cross-functional checklists. It structures announcement sequencing, assigns channel owners, and produces a launch-day runbook developers can execute alongside code freeze and deploy steps. The skill defers GTM positioning to gtm-strategy, cold-start user acquisition to cold-start-strategy, and Product Hunt day-of tactics to product-hunt-launch. Reach for product-launch when shipping a major feature or v1 and needing a shared checklist that spans engineering, marketing, and support rather than ad-hoc Slack threads.
- Creates tailored launch checklists based on launch type and GTM mode
- Maps PR, paid, organic, email and events channels to a timeline
- Coordinates cross-functional tasks for one-person or small-team launches
- Reads existing project-context.md to personalize recommendations
- Distinguishes between new product, major feature, and market expansion launches
Product Launch by the numbers
- 827 all-time installs (skills.sh)
- +4 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #531 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill product-launchAdd your badge
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| Installs | 827 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan a product launch checklist?
Create a coordinated product launch plan with channels, timeline, checklist and cross-functional tasks.
Who is it for?
Engineering leads or technical founders coordinating a major feature or product release across multiple launch channels and teams.
Skip if: Developers who only need GTM positioning, cold-start user acquisition tactics, or a Product Hunt day-of playbook covered by sibling skills.
When should I use this skill?
The user mentions product launch, launch strategy, launch channels, launch checklist, or market launch for a new product or major feature.
What you get
Launch plan document with channel map, timeline, cross-functional checklist, and announcement sequence.
- launch plan
- channel timeline
- cross-functional checklist
By the numbers
- Skill metadata version 1.2.0 in kostja94/marketing-skills
Files
Strategies: Product Launch
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.
Identify: 1. Launch type: New product, major feature, market expansion 2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy) 3. Channels: PR, paid, organic, email, events
Launch Checklist
- [ ] GTM strategy defined (see gtm-strategy)
- [ ] PMF validated (see pmf-strategy)
- [ ] Target market and ICP clear
- [ ] Messaging consistent across teams
- [ ] Channel mix chosen (PR, paid, organic, email)
- [ ] Timeline and milestones set
- [ ] Cross-functional owners assigned (RACI)
Channel Mix
| Channel | Use | Skills |
|---|---|---|
| PR | Press release, media relations | public-relations |
| Paid ads | Scale acquisition post-PMF | paid-ads-strategy |
| Organic | SEO, content, community | seo-strategy, content-marketing |
| Announcement to existing users | email-marketing | |
| Product Hunt / Directories | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
Critical Success Factors
| Factor | Guideline |
|---|---|
| PMF first | Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment | One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush | Most failures = scale before PMF |
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
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Use product-launch for execution checklists and channel timing; use gtm-strategy when positioning and motion design are still undefined.
FAQ
What does product-launch deliver?
product-launch produces a coordinated launch plan covering channels, timeline, checklist items, and cross-functional tasks for announcing a new product or major feature release.
How is product-launch different from gtm-strategy?
product-launch focuses on launch execution—channels, timeline, and checklist—while gtm-strategy covers PLG, SLG, MLG positioning and 90-day GTM motion design referenced in the skill readme.
Is Product Launch safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.