Rebranding Strategy
- 815 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
rebranding-strategy is a skill that produces a complete rebranding execution plan covering domain migration, 301 redirects, stakeholder communication, and phased rollout for developers who must relaunch a product identit
About
rebranding-strategy is a marketing skill from kostja94/marketing-skills for planning and executing a product or company rebrand end to end. It structures domain migration steps, 301 redirect maps to preserve link equity, stakeholder and customer communication timelines, and phased rollout checkpoints so engineering and marketing stay aligned. Developers and technical leads use rebranding-strategy when renaming a SaaS, migrating to a new domain, or coordinating engineering redirect deploys with launch communications. The skill emphasizes execution sequencing—DNS, redirects, analytics updates, and comms—rather than logo design alone.
- Produces a phased rebranding timeline spanning 4–12 weeks
- Generates domain migration checklist with 301 redirect mapping
- Creates tailored communication plans for social, email, product, and internal audiences
- Checks project-context.md automatically for existing brand information
- Distinguishes full rebrand (name + domain + identity) from partial updates
Rebranding Strategy by the numbers
- 815 all-time installs (skills.sh)
- +7 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #543 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 815 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you migrate domains without losing SEO?
Create a complete rebranding execution plan covering domain migration, 301 redirects, stakeholder communication, and phased rollout.
Who is it for?
Technical leads and developers coordinating a domain change, product rename, or brand relaunch with SEO-preserving redirects.
Skip if: Greenfield projects with no existing domain, traffic, or brand equity to migrate or protect.
When should I use this skill?
User mentions rebranding, domain migration, 301 redirects, product rename launch, or SEO during a brand change.
What you get
A rebranding execution plan with redirect maps, migration phases, stakeholder communication scripts, and rollout checklists.
- redirect map
- rollout plan
- communication timeline
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Use rebranding-strategy for migration execution; use content or local SEO skills for ongoing optimization without a brand or domain change.
FAQ
What does rebranding-strategy cover beyond visual design?
rebranding-strategy focuses on execution: domain migration, 301 redirect planning, stakeholder communication, and phased technical rollout. The goal is a coordinated relaunch that preserves SEO and minimizes user confusion during the transition.
When should developers invoke rebranding-strategy?
rebranding-strategy fits when a product rename or new domain requires engineering redirect deploys aligned with marketing comms. Invoke it before DNS cuts or mass URL changes so redirect maps and rollout phases are defined first.
Is Rebranding Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.