Testimonials Generator
Design and place testimonials, review schema, and social-proof sections on landing, pricing, and product pages to lift conversion.
Overview
testimonials-generator is an agent skill most often used in Validate (also Launch, Grow) that designs and optimizes customer testimonial and social-proof sections for conversion.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials-generatorWhat is this skill?
- Guides text, video, and case-study social proof formats with placement matrix
- Initial assessment for B2B vs B2C, content type, and page placement
- Reads .claude or .cursor project-context.md for personas when present
- Conversion framing: reviews-before-buy behavior and testimonial lift stats in skill copy
- Skill cites 92% of consumers read reviews before buying
- Skill cites testimonials can increase conversion by up to 67%
- Content format table covers video, text + photo, and case study
Adoption & trust: 764 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your landing or pricing page lacks trustworthy reviews and you are unsure which format, placement, and schema will actually move buyers.
Who is it for?
Solo builders tuning landing, pricing, or product pages with structured testimonial and review-schema guidance.
Skip if: Full case-study hub builds (use customer-stories-page-generator) or products with no customer voices yet.
When should I use this skill?
User wants testimonials, reviews, customer quotes, social proof, case study sections, review schema, or testimonial design (not full case-stories page).
What do I get? / Deliverables
You get a placement-aware testimonial plan—formats, sections, and B2B/B2C alignment—ready to implement on key conversion pages.
- Testimonial section structure and format recommendations
- Placement and audience-specific social-proof guidance
- Review-schema orientation where applicable
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Validate landing because the skill optimizes conversion sections on pages you are proving before scale. Landing subphase covers hero, pricing, and product-page testimonial placement called out in the initial assessment.
Where it fits
Pick video vs text testimonials for a hero and pricing strip on a pre-launch landing test.
Align product-page quotes with buyer role and industry before a launch campaign goes live.
Refresh stale quote blocks and schema as new customers onboard.
How it compares
Conversion-focused testimonial sections skill, not a generic SEO audit or automated review-collection integration.
Common Questions / FAQ
Who is testimonials-generator for?
Indie SaaS and ecommerce founders adding or refining testimonial blocks, review markup, and social proof without a dedicated CRO team.
When should I use testimonials-generator?
On Validate landing drafts, Launch distribution pages, and Grow lifecycle refreshes when users mention testimonials, reviews, social proof, or testimonial section design.
Is testimonials-generator safe to install?
It is editorial marketing guidance only; check the Security Audits panel on this page before installing any bundled assets from the repo.
SKILL.md
READMESKILL.md - Testimonials Generator
# Components: Testimonials Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries. Identify: 1. **Content type**: Text quotes, video, case studies 2. **Placement**: Product pages, pricing, hero, dedicated page 3. **Audience**: B2B vs B2C; industry/role relevance ## Content Formats | Format | Effectiveness | Best For | |--------|---------------|----------| | **Video** | Highest; 77% say it influences buying | Key landing pages | | **Text + photo** | Versatile; easy to implement | Product, pricing | | **Case study** | Deep credibility; specific outcomes | B2B, high-value | | **Star ratings** | Quick trust signal | E-commerce | Video: 95% message retention vs 10% for text. ## Best Practices ### Content - **Specific results**: "Increased revenue by 40%" over generic praise - **Real photos and names**; avoid stock images - **Variety**: Different customer types, industries, use cases - **Current**: Update regularly; remove outdated testimonials ### Placement - Product pages, pricing sections, near CTAs - Filter by industry/role so prospects see relevant stories - Organize by integration or outcome for specificity ### Credibility Signals - Company logos, job titles - Verified reviews (badges, links) - Links to customer profiles or live stores when possible - Before/after narratives for emotional connection ## Design Guidelines - Clean layouts; readable typography - Engaging visuals; avoid clutter - Mobile-optimized; fast loading - Carousel for multiple testimonials; see **carousel** for design and accessibility ## SEO - Testimonial content can include keywords naturally - Structured data (Review, AggregateRating) for rich snippets ## Accessibility - Provide alt text for photos - For carousel design and accessibility (keyboard nav, user control), see **carousel** ## Output Format - **Format recommendations** (text, video, case study) - **Placement** suggestions - **Content** guidelines (specificity, credibility) - **Design** checklist ## Related Skills - **carousel**: Carousel layout for multiple testimonials; design and accessibility - **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow - **trust-badges-generator**: Complementary trust signals; logos and badges - **hero-generator**: Testimonials in hero for social proof - **cta-generator**: Place testimonials near CTAs; boost conversion - **pricing-page-generator**: Testimonials on pricing pages