Tools Page Generator
Plan and ship free calculator/checker/generator pages that rank programmatically and funnel visitors into your paid product.
Overview
tools-page-generator is an agent skill most often used in Launch (also Validate, Grow) that designs and optimizes free tools pages for traffic and lead generation aligned to your paid product ICP.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill tools-page-generatorWhat is this skill?
- Distinguishes free tool pages from paid features and generic resource hubs
- Covers calculators, checkers, converters, and generators aligned to the same ICP as the product
- Supports single-tool pages vs toolkit hub plus programmatic scale
- Includes gate strategy guidance (no signup vs light capture) for traffic vs leads
- Reads project context from .claude/project-context.md or .cursor/project-context.md when present
- metadata version 1.0.2
Adoption & trust: 728 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a SaaS or content product but no structured plan for free standalone tools that rank in search and qualify leads without confusing them with paid features.
Who is it for?
Founders shipping or iterating a tools hub, calculator, or checker as programmatic SEO with the same audience as their core offer.
Skip if: Teams that only need a blog content calendar or paid feature documentation without free standalone utilities.
When should I use this skill?
User wants to create, optimize, or audit free tools pages; mentions free tools, tools page, toolkit, lead magnet tool, programmatic tools, or tools hub.
What do I get? / Deliverables
You get a clear tools-page strategy—types, hub layout, ICP alignment, and gating—ready to implement or hand off to content-strategy for broader editorial planning.
- Tools page format recommendation (single vs hub)
- Tool-type and gating strategy aligned to conversion goals
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Free tools pages are primarily a launch-and-growth distribution play: they earn search traffic and leads before and after the core product ships. SEO and programmatic landing patterns are the canonical shelf—tool hubs and per-tool URLs are built for discoverability and conversion, not in-app feature work.
Where it fits
Define a minimal free checker URL to test demand before building the full paid workflow.
Structure a toolkit hub plus per-tool pages for long-tail “free [X] calculator” queries.
Audit gate strategy and ICP alignment on an existing tools hub to improve signups without hurting traffic.
How it compares
Use for utility landing-page architecture and lead magnets, not generic long-form content strategy.
Common Questions / FAQ
Who is tools-page-generator for?
Solo and indie builders growing a SaaS or content product who want free calculators, checkers, converters, or generators that match their ICP and feed the main conversion path.
When should I use tools-page-generator?
During Validate when scoping a landing or prototype tool page; at Launch when building a tools hub or programmatic SEO URLs; and in Grow when auditing existing free tools for traffic and lead capture.
Is tools-page-generator safe to install?
It is editorial and planning guidance only—review the Security Audits panel on this Prism page before trusting any third-party skill package in your agent environment.
SKILL.md
READMESKILL.md - Tools Page Generator
# Pages: Tools (Free Tools) Guides free tools pages that drive traffic and lead generation for the main product. **Tools are free, standalone utilities** — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, ICP, and conversion goals. Identify: 1. **Tool types**: Calculators, checkers, converters, generators (see Tool Types below) 2. **ICP alignment**: Same audience as paid product; tools solve related problems 3. **Format**: Single tool page vs. toolkit hub + per-tool pages 4. **Gate strategy**: No signup (max traffic) vs. email gate (lead capture) vs. usage limits (taste → upgrade) 5. **Tech**: Often SPA (single-page application); lightweight, fast load ## Tools vs Features | Dimension | Tools | Features | |----------|-------|----------| | **Monetization** | Free; not primary revenue | Paid product capabilities | | **Purpose** | Lead gen, traffic, trust | Conversion, evaluation | | **Content** | Standalone utility; excerpt from product | Full product capability list | | **Scale** | Many tools; programmatic keywords | Fewer, curated | | **Format** | Often SPA; toolkit hub | Benefit-led grid/list | | **User intent** | "I need to do X now" (task) | "What can this product do?" (evaluation) | ## Tool Page Structure | Section | Purpose | |---------|---------| | **Headline** | Task-focused; "Free [X] Checker" or "Calculate [Y] in Seconds" | | **Tool UI** | Input → process → output; minimal friction | | **Instructions** | 1–3 steps; "Enter URL → Click Analyze → Get Results" | | **Tool description** | What it does, who it's for; SEO content | | **FAQ** | Tool-specific: "What is [X]?", "How is [Y] calculated?" | | **CTA** | "Get full access" / "Try [Product] free" — link to main product | | **Related tools** | Internal links to other tools in toolkit | ## Toolkit Hub Page Structure | Section | Purpose | |---------|---------| | **Headline** | "Free [Category] Tools" or "Free Tools to [Outcome]" | | **Category tabs/sections** | e.g., SEO Tools, AI Writing Tools, Local SEO (Semrush pattern) | | **Tool cards** | Name, one-line benefit, CTA to tool page | | **How to use** | Short ordered procedure (often 3 steps for hubs); e.g. Choose tool → Enter info → Get results. Section **H2** per **howto-section-generator**—prefer outcome/tool-led (“How to use these tools”) or “In *N* steps …” **only** when *N* matches the visible steps | | **CTA** | "Access 50+ tools with free account" | | **Social proof** | Logos, "Trusted by X brands" | ## Tool Types (Common Patterns) | Type | Examples | Programmatic potential | |------|----------|-------------------------| | **Calculators** | ROI, LTV, loan, salary, carbon footprint | "[X] calculator" keywords | | **Checkers** | SEO, backlink, plagiarism, grammar, keyword rank | "[X] checker" keywords | | **Converters** | Unit, currency, file format, encoding | "[X] to [Y] converter" | | **Generators** | Sitemap, meta tags, FAQ schema, titles | "[X] generator" keywords | | **Analyzers** | Content, readability, sentiment | "[X] analyzer" keywords