Video Marketing
Plan short-form and long-form video campaigns with hooks, scripts, and platform fit when launching or growing an indie product’s audience.
Overview
Video Marketing is an agent skill most often used in Grow (also Launch) that plans short-form and long-form video strategy and writes platform-aware scripts with strong opening hooks for indie distribution.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill video-marketingWhat is this skill?
- Initial assessment: format (short vs long), goal (awareness through conversion), and platform
- Short-form vs long-form framework with TikTok, Reels, Shorts, and YouTube long-form paths
- Hook-first scripting aligned to 71% viewer drop-off within ~3 seconds
- Reads .claude/project-context.md or .cursor/project-context.md Sections 3, 4, 11 when present
- Versioned skill metadata (1.0.1) for marketing content workflows
- Short-form video commands roughly 82% of internet traffic in the skill’s framing
- Short-form cited at about 2.5× more engagement than long-form
- About 71% of viewers decide whether to continue within the first 3 seconds
Adoption & trust: 1.2k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know video matters for acquisition but lack a repeatable way to pick format, platform, and hooks before filming or delegating to an editor.
Who is it for?
Bootstrapped founders publishing TikTok/Reels/Shorts for awareness and YouTube for education or conversion without a full marketing team.
Skip if: On-site video schema, sitemap, or player SEO tasks—use the dedicated video-optimization skill instead.
When should I use this skill?
User mentions video marketing, video script, short-form or long-form video, TikTok/Reels/Shorts/YouTube script, video hook, or video content strategy.
What do I get? / Deliverables
You leave with a assessed format/goal/platform plan and script structure optimized for early retention—ready to record or hand to a creator without rewriting from scratch.
- Format and platform recommendation (short vs long-form)
- Script outline with hook and beats for chosen platform
- Goal-aligned video content strategy notes
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Sustained video content compounds acquisition and retention, so the canonical shelf is Grow → content even though scripts often support Launch distribution. The skill produces strategy and scripts—not on-site video SEO (that is a separate video-optimization skill)—so content production is the primary subphase.
Where it fits
Batch five Reels scripts tied to consideration-stage feature explainers for a SaaS trial funnel.
Draft a 30-second launch teaser with a pattern-interrupt hook for Product Hunt day traffic.
Outline a 90-second landing-page hero video script that states value prop before asking for email.
Plan onboarding tutorial shorts that reduce time-to-first-value for new signups.
How it compares
Script and strategy skill for social video—not a video editor automation and not technical SEO for embedded players.
Common Questions / FAQ
Who is video-marketing for?
Solo builders and indie marketers who create or brief short-form and long-form video without an agency, especially when triggers mention TikTok, Reels, YouTube scripts, or video hooks.
When should I use video-marketing?
Use it in Grow → content for an ongoing calendar; in Launch → distribution for launch teasers and explainers; and in Validate → landing when you need a demo video script for a waitlist page.
Is video-marketing safe to install?
It is copy-and-strategy guidance; check Security Audits on this Prism page and avoid pasting sensitive customer data into scripts the agent generates.
SKILL.md
READMESKILL.md - Video Marketing
# Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form ## Short-Form vs Long-Form | Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | **Optimal short-form length**: 31–60 seconds for higher completion rates. ## Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: | Hook Type | Example | |-----------|---------| | **Story-driven** | "Three months ago, I had zero subscribers..." | | **Contrarian** | "Everyone says X. Here's why they're wrong." | | **Question** | "Why do 90% of startups fail at this?" | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." | ## Script Structure (Short-Form) **Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)** Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. ## Platform-Specific Hooks | Platform | Hook Length | Notes | |----------|-------------|-------| | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions | ## UGC-Style Content - **Authenticity > polish**: UGC-style generates 50%+ of engagement - **Trust**: 86% of consumers trust brands publishing UGC more than polished ads ## Long-Form Script Structure - **Hook** (0–30 sec): Promise; why watch - **Intro** (30–60 sec): Context; what you'll cover - **Body**: Sections with clear transitions - **CTA**: Subscribe; link; next step - **Outro**: Recap; repeat CTA ## Output Format - **Format** (short vs long) recommendation - **Hook** options (2–3 variants) - **Script** (timestamped if long-form) - **CTA** placement - **Platform** optimization notes ## Related Skills - **tiktok-captions**: TikTok caption, video specs, script - **tiktok-ads**: TikTok ad creative - **content-marketing**: Video as content format; repurposing - **youtube-seo**: YouTube SEO, description, thumbnail (platform skill) - **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube