Youtube Ads
- 792 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
youtube-ads is a marketing skill (v1.0.1) that plans, structures, and optimizes YouTube advertising campaigns across TrueView, Bumper, and Discovery formats for developers who need agent-guided paid video distribution.
About
youtube-ads is a kostja94/marketing-skills agent skill at version 1.0.1 for paid YouTube advertising. The skill guides TrueView in-stream and in-feed campaigns, six-second Bumper ads, and Discovery (in-feed) placements with format-specific creative and targeting guidance. It routes organic YouTube work to youtube-seo and Google Search, Display, or Performance Max questions to google-ads, keeping paid video scope explicit. Developers reach for youtube-ads when planning new YouTube campaigns, choosing ad formats, or optimizing video creative and audience targeting from Claude Code or Cursor. On first invocation the skill can open with a short orientation on format tradeoffs before producing campaign structure recommendations. Output includes campaign architecture notes, format recommendations, creative angles, and optimization checklists aligned to YouTube Ads Manager workflows. Use youtube-ads for paid acquisition on YouTube, not organic video SEO or non-YouTube paid channels.
- Guides selection among TrueView skippable, TrueView non-skippable, TrueView for Action, and Bumper ad formats
- Performs initial assessment by reading project-context.md for goal, budget, and creative assets
- Delivers campaign structure, bidding strategy, targeting, and creative optimization recommendations
- Distinguishes paid YouTube ads from organic YouTube SEO and Google Ads campaigns
Youtube Ads by the numbers
- 792 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #566 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 792 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you structure YouTube TrueView and Bumper campaigns?
Plan, structure, and optimize YouTube advertising campaigns including TrueView, Bumper, and Discovery ad formats.
Who is it for?
Developers or marketers launching paid YouTube video campaigns who need format-specific guidance inside a coding agent session.
Skip if: Organic YouTube SEO, Google Search or Performance Max campaigns, or teams with no video ad budget.
When should I use this skill?
The user mentions YouTube ads, TrueView, Bumper ads, YouTube Discovery, in-feed video ads, or YouTube campaign optimization.
What you get
YouTube campaign structure, ad format recommendations, creative brief notes, and optimization checklists for TrueView, Bumper, and Discovery ads.
- campaign structure plan
- format recommendations
- creative optimization notes
By the numbers
- Skill version 1.0.1 per metadata in kostja94/marketing-skills
- Documents 3 YouTube paid formats: TrueView, Bumper, and Discovery
Files
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify: 1. Goal: Awareness, consideration, conversion 2. Budget: Bumper cheaper; TrueView for scale 3. Creative: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For |
|---|---|---|---|
| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |
| TrueView Non-skippable | 15–20 sec | No | Full message; guaranteed view |
| TrueView for Action | — | — | Conversions; CTA-focused |
| Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |
| Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format |
|---|---|
| Brand awareness | Bumper |
| Website traffic | TrueView |
| Conversions | TrueView for Action |
| Interested audiences | Discovery |
Creative Guidelines
- Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection
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Use youtube-ads for paid YouTube formats; use youtube-seo in the same collection for organic video search optimization.
FAQ
Which YouTube ad formats does youtube-ads cover?
youtube-ads guides TrueView (in-stream and in-feed), six-second Bumper ads, and Discovery in-feed placements. For organic YouTube optimization, the skill directs users to youtube-seo instead.
What version is the youtube-ads skill?
youtube-ads metadata lists version 1.0.1 in the kostja94/marketing-skills repository SKILL front matter.
Is Youtube Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.