Youtube Ads
Plan or optimize paid YouTube TrueView, Bumper, and Discovery campaigns when organic SEO is not enough for video reach.
Overview
Youtube-ads is an agent skill for the Launch phase that guides TrueView, Bumper, and Discovery YouTube ad campaigns and creative optimization.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill youtube-adsWhat is this skill?
- Covers TrueView Skippable/Non-skippable, TrueView for Action, Bumper, and Discovery (in-feed) with length and skip behav
- Initial assessment: goal, budget, and existing vs net-new creative
- Pulls value proposition and audience from .claude/.cursor project-context.md when present
- Cross-links to google-ads for Search/Display/PMax and youtube-seo for organic video
- Optional first-use framing: 1–2 sentences on scope, then main deliverable
- Ad format comparison table across TrueView, Bumper, and Discovery
- metadata version 1.0.1
Adoption & trust: 762 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have video or budget for YouTube but are unsure which paid format matches your goal and how it differs from organic or Google Search ads.
Who is it for?
Indie SaaS or creator-led products investing in skippable or bumper video ads for reach or action.
Skip if: Users who only need organic YouTube rankings, watch-time SEO, or Search/PMax campaigns without video placements.
When should I use this skill?
User mentions YouTube ads, TrueView, Bumper ads, YouTube Discovery, video ads, YouTube campaign, or in-feed ads—or wants to run or optimize paid YouTube.
What do I get? / Deliverables
You leave with a format-aligned YouTube paid plan keyed to goal, budget, and creative status—with pointers to google-ads or youtube-seo when those channels fit better.
- YouTube ad format and campaign recommendation aligned to goal and budget
Recommended Skills
Journey fit
Launch/distribution is the canonical shelf because the skill covers paid YouTube formats, budgets, and campaign goals—not product build or organic channel tuning. Distribution fits TrueView, Bumper, and in-feed Discovery planning aimed at awareness, consideration, and conversion outside owned product surfaces.
How it compares
Paid YouTube campaign guidance—use youtube-seo for organic and google-ads for non-YouTube Google inventory.
Common Questions / FAQ
Who is youtube-ads for?
Solo builders and small marketing leads who run or plan paid YouTube with limited bandwidth and need format and goal clarity from an agent.
When should I use youtube-ads?
Use it in Launch/distribution when discussing TrueView, Bumper, Discovery, in-feed video ads, or YouTube campaign setup—not for organic video SEO.
Is youtube-ads safe to install?
Review the Security Audits panel on this Prism page; the skill reads optional local project-context files and does not replace your ad platform’s billing or policy controls.
Workflow Chain
Then invoke: youtube seo, google ads
SKILL.md
READMESKILL.md - Youtube Ads
# Paid Ads: YouTube Ads Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new ## Ad Formats | Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting | ## Format Selection | Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery | ## Creative Guidelines - **Bumper**: Quick, memorable; brand message in 6 sec - **TrueView**: Hook in first 5 sec (skippable); deliver value before skip - **Discovery**: Thumbnail + headline; appears like organic video ## Output Format - **Format** recommendation - **Creative** specs (length, hook, CTA) - **Targeting** notes - **Pre-launch** checklist ## Related Skills - **google-ads**: Google Ads platform; YouTube runs through Google Ads - **youtube-seo**: Organic YouTube; video optimization - **video-marketing**: Video script, hook structure - **paid-ads-strategy**: When to use video ads; channel selection