Content Creation And Marketing
- 267 installs
- 80 repo stars
- Updated May 18, 2026
- manojbajaj95/claude-gtm-plugin
content-creation-and-marketing is an agent skill that drafts blogs, emails, social posts, and campaign copy aligned to ICP and brand voice so developers running GTM workflows can ship consistent cross-channel messaging f
About
content-creation-and-marketing is a Marketing & SEO agent skill from manojbajaj95/claude-gtm-plugin for cross-channel content production. It reads bootstrap workspace context—strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; plus content/ideas.md and related files—before generating ready-to-review drafts or small adaptation sets. The skill handles blogs, emails, social posts, and campaign copy aligned to ICP, funnel stage, and brand voice. Developers and technical founders reach for it when an approved idea, brief, notes, transcript, or existing asset must become channel-specific copy without restarting from a blank page. Dedicated sibling skills cover LinkedIn, SEO, landing pages, and campaigns; this skill is the general production layer.
- ICP-aligned copy frameworks
- Multi-channel content formats
- Campaign and nurture messaging
- Brand voice consistency
- Editorial workflow for GTM
Content Creation And Marketing by the numbers
- 267 all-time installs (skills.sh)
- +2 installs in the week ending Aug 2, 2026 (Skillselion tracking)
- Ranked #876 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 267 |
|---|---|
| repo stars | ★ 80 |
| Last updated | May 18, 2026 |
| Repository | manojbajaj95/claude-gtm-plugin ↗ |
How do you draft GTM content from a brief?
Draft blogs, emails, social posts, and campaign copy aligned to ICP, funnel stage, and brand voice for consistent GTM messaging across channels.
Who is it for?
Developer-founders and GTM leads who need on-brand cross-channel drafts from briefs, notes, or transcripts fast.
Skip if: Teams needing pure content strategy planning without drafts—use content-strategy-and-planning—or specialist-only SEO or LinkedIn workflows.
When should I use this skill?
User wants blog, email, social, or campaign copy drafted from a brief, transcript, or existing asset with brand alignment.
What you get
Ready-to-review blog drafts, email copy, social posts, and channel adaptations saved to the bootstrap content workspace.
- blog drafts
- email copy
- social post sets
Files
Content Creation & Marketing
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.
Use This For
- Turning an approved idea or brief into a finished draft
- Adapting one source asset into 2-4 requested formats
- Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
- Polishing a content draft so it matches
strategy/brand.mdand, when personal,about/me.md
Do Not Use This For
| Request | Use Instead |
|---|---|
| Decide what topics to create | content-strategy-and-planning |
| Write a specialist LinkedIn post or profile-led content | linkedin |
| Write long-form SEO blog content | blog-writing-specialist plus seo-and-aeo-strategy |
| Build email automations or lifecycle sequences | marketing-automation |
| Plan a campaign or launch | marketing-campaign-management or go-to-market-strategy |
| Optimize conversion copy | copywriting-core or landing-page-optimization |
| Repurpose Product Hunt launch assets | ph-content-recycling |
Required Inputs
Ask only for missing items after reading context:
1. Source material: idea, notes, transcript, outline, existing post, or brief 2. Target format and platform 3. Audience segment and funnel stage 4. Desired action or CTA 5. Any required proof points, claims, examples, or links
Workflow
1. Read context: strategy/brand.md; about/me.md for personal voice; content/ideas.md and content/calendar.md when planning or scheduling matters. 2. Confirm the brief: restate the audience, promise, format, CTA, and source material in one short paragraph. 3. Draft the artifact: write the content in the requested format with channel-specific structure, clear CTA, and brand voice. 4. Save correctly: create or instruct creation under content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md unless the user asks for inline-only output. 5. Route learnings: add new reusable ideas to content/ideas.md; brand or audience discoveries to strategy/brand.md; personal voice discoveries to about/me.md.
Quality Bar
- One primary audience and one CTA per draft
- Claims are backed by provided evidence or clearly marked as placeholders
- Format matches the destination platform instead of copying the source verbatim
- Draft can stand alone without the reader knowing the source material
- No invented testimonials, statistics, customer names, or compliance-sensitive claims
Output Format
Return:
1. Draft path 2. Finished draft 3. Assumptions or placeholders to verify 4. Suggested updates to context files, if any
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Use content-creation-and-marketing for general multi-channel drafts; switch to dedicated SEO or LinkedIn skills for channel-specialist depth.
FAQ
What inputs does content-creation-and-marketing use?
content-creation-and-marketing reads bootstrap workspace files—strategy/brand.md, about/me.md, content/ideas.md—and accepts approved ideas, briefs, notes, transcripts, or existing assets before drafting.
How is content-creation-and-marketing different from strategy skills?
content-creation-and-marketing produces ready-to-review drafts and channel adaptations; content-strategy-and-planning handles planning, while dedicated skills cover LinkedIn, SEO, landing pages, and campaigns.