Seo Blog Engine

SEO Blog Engine — Claude Code Plugin

A family of 9 skills for producing SEO-optimized blog posts, managing internal linking, and executing backlink outreach through a structured, multi-session workflow.

Skills

Content Production Pipeline

#	Skill	Command	Purpose
1	seo-research	/seo-research <topic>	Generate a deep research prompt for Claude.ai
2	seo-keywords	/seo-keywords <keyword>	Keyword research & SERP analysis via DataForSEO
3	seo-outline	/seo-outline [slug]	Content brief & detailed outline
4	seo-write	/seo-write [slug]	Full blog post draft from outline
5	seo-review	/seo-review [slug]	SEO audit with 100-point scoring rubric
6	seo-optimize	/seo-optimize <url>	Post-publish validation via DataForSEO
7	seo-social	/seo-social [slug]	Platform-specific social media posts

Site-Wide SEO

#	Skill	Command	Purpose
8	seo-internal-linking	/seo-internal-linking [content-dir]	Audit all pages & generate internal linking recommendations
9	seo-backlink-outreach	/seo-backlink-outreach [slug|--full-site]	Discover backlink prospects & generate outreach templates

Workflow

Content Production

/seo-research "DMARC Failed Guide"  →  docs/seo/dmarc-failed-guide/prompt.md
                                              ↓
                                     (paste prompt into Claude.ai deep research)
                                              ↓
                                     save output to docs/seo/dmarc-failed-guide/research-brief.md
                                              ↓
/seo-keywords "dmarc failed"         →  docs/seo/dmarc-failed-guide/keyword-data.md
                                              ↓
/seo-outline dmarc-failed-guide      →  docs/seo/dmarc-failed-guide/outline.md  →  (user reviews)
                                              ↓
/seo-write dmarc-failed-guide        →  docs/seo/dmarc-failed-guide/draft.md
                                              ↓
/seo-review dmarc-failed-guide       →  100-point score + fix recommendations
                                              ↓
                                     (publish the post)
                                              ↓
/seo-optimize <published-url>        →  post-publish health report
                                              ↓
/seo-social dmarc-failed-guide       →  docs/seo/dmarc-failed-guide/social-posts.md

Internal Linking (run after publishing multiple posts)

/seo-internal-linking                →  explores all content pages via subagents
                                              ↓
                                     builds keyword-to-page map
                                              ↓
                                     docs/seo/internal-linking-report.md  →  (user reviews)
                                              ↓
                                     (user confirms → links applied to content files)

Backlink Outreach (run after building content foundation)

/seo-backlink-outreach --full-site   →  explores all pages, scores backlink worthiness
                                              ↓
                                     SERP analysis + web search for prospects
                                              ↓
                                     docs/seo/backlink-outreach/strategy-overview.md
                                     docs/seo/backlink-outreach/{slug}-outreach.md (per page)
                                              ↓
                                     (load templates into outreach tool, send campaigns)

Setup

Prerequisites

• Claude Code CLI installed
• DataForSEO MCP server configured (required for /seo-keywords, /seo-optimize, /seo-backlink-outreach)

Installation

This plugin is installed at ~/.claude/plugins/seo-blog-engine/. Claude Code discovers it automatically.

Per-Project Setup

Create these files in docs/seo/:

brand-voice.md (required) — tone, audience, terminology, competitors:

# Brand Voice

## Company

- Name, product, industry

## Tone

- Professional/casual/technical, personality traits

## Target Audience

- ICP descriptions, pain points, expertise levels

## Terminology

- Preferred terms, terms to avoid

## Competitors

- Names and domains (used for gap analysis)

topical-clusters.md (optional) — long-term content strategy roadmap:

# Topical Clusters

## Pillar 1: [Topic]

- P1.0: [Pillar post title]
- P1.1: [Supporting post]
- P1.2: [Supporting post]

## Pillar 2: [Topic]

...

When present, skills use the cluster map to plan internal linking, understand each post's strategic role (TOFU/MOFU/BOFU), and maintain content coherence across the blog.

References

The references/ directory contains distilled SEO knowledge used by the skills:

File	Content
on-page-seo-checklist.md	Title, meta, headers, links, images, URL, schema, mobile, speed
dataforseo-workflows.md	4 tool workflows with exact parameters and thresholds
eeat-signals.md	E-E-A-T implementation guide by content type
schema-markup-templates.md	Article, FAQ, HowTo, BreadcrumbList JSON-LD templates
internal-linking-guide.md	Readability-first linking principles, density, anchor text
backlink-outreach-guide.md	Prospect qualification, email templates, spintax, follow-ups
social-media-platforms.md	Platform constraints and best practices for 7 platforms

Per-Project File Structure

Global files live in docs/seo/. Per-article files live in docs/seo/<slug>/:

docs/seo/
├── brand-voice.md              # shared — tone, audience, terminology
├── topical-clusters.md         # shared — long-term content roadmap
├── internal-linking-report.md  # from /seo-internal-linking
├── backlink-outreach/          # from /seo-backlink-outreach
│   ├── strategy-overview.md    # priority matrix + campaign plan
│   ├── dmarc-failed-guide-outreach.md
│   └── spf-record-setup-outreach.md
├── dmarc-failed-guide/         # per-article directory
│   ├── prompt.md               # from /seo-research
│   ├── research-brief.md       # user saves from Claude.ai
│   ├── keyword-data.md         # from /seo-keywords
│   ├── outline.md              # from /seo-outline
│   ├── draft.md                # from /seo-write
│   └── social-posts.md         # from /seo-social
├── best-dmarc-tools-2026/
│   ├── prompt.md
│   └── ...
└── spf-record-setup/
    ├── prompt.md
    └── ...

File	Created by	Purpose
brand-voice.md	User (manual)	Tone, audience, terminology, competitors
topical-clusters.md	User / /seo-outline	Long-term content strategy and pillar map
internal-linking-report.md	/seo-internal-linking	Site-wide linking audit and recommendations
backlink-outreach/*.md	/seo-backlink-outreach	Prospect lists and outreach email templates
<slug>/prompt.md	/seo-research	Deep research prompt for Claude.ai
<slug>/research-brief.md	User (from Claude.ai)	Facts, stats, quotes, case studies
<slug>/keyword-data.md	/seo-keywords	Keyword analysis with volumes, difficulty, SERP data
<slug>/outline.md	/seo-outline	Approved content structure and keyword mapping
<slug>/draft.md	/seo-write	Complete blog post draft with schema markup
<slug>/social-posts.md	/seo-social	Platform-specific social media posts