Marketing Strategist
- 291 installs
- 37 repo stars
- Updated February 26, 2026
- ncklrs/startup-os-skills
marketing-strategist is an agent skill that provides strategic marketing leadership guidance across GTM, product marketing, content, demand generation, SEO, community, events, PR, partnerships, and pricing for developers
About
marketing-strategist is a startup-os-skills agent skill that turns Claude or Cursor into a strategic marketing advisor for B2B SaaS and technology products. The skill encodes a revenue-engine philosophy—strategy before tactics, narrative ownership, pipeline metrics, and scalable playbooks—and walks through seven disciplines: GTM strategy, product marketing, content marketing, demand generation, community and events, PR and communications, and partnerships. Developers reach for marketing-strategist when drafting a marketing plan, GTM strategy, content strategy, demand-gen roadmap, or product launch marketing without a dedicated marketing org. The skill points to 13 related startup-os-skills such as gtm-leader, seo-content-strategist, and pricing-strategist for deeper execution in each lane.
- Covers nine marketing disciplines in one framework: GTM, product marketing, content, demand gen, SEO, community, events,
- Strategy-first philosophy: pipeline and revenue over vanity metrics
- Positioning and category narrative guidance for competitive B2B SaaS
- Playbook-oriented scaling for demand systems instead of one-off hero campaigns
- Explicit triggers for marketing plan, GTM strategy, content strategy, and demand gen requests
Marketing Strategist by the numbers
- 291 all-time installs (skills.sh)
- +5 installs in the week ending Jul 26, 2026 (Skillselion tracking)
- Ranked #864 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 291 |
|---|---|
| repo stars | ★ 37 |
| Security audit | 3 / 3 scanners passed |
| Last updated | February 26, 2026 |
| Repository | ncklrs/startup-os-skills ↗ |
How do you plan B2B SaaS marketing strategy?
Shape GTM, messaging, demand gen, and launch marketing for a B2B SaaS product without hiring a full marketing org.
Who is it for?
Engineering leads or product owners at B2B SaaS companies who need structured marketing strategy before launch or during early pipeline growth.
Skip if: Teams that only need tactical ad creative, landing-page HTML, or automated campaign execution without strategic GTM framing.
When should I use this skill?
The user asks for a marketing plan, GTM strategy, content strategy, demand gen plan, product launch marketing, or scaling marketing operations for a B2B SaaS product.
What you get
GTM strategy outline, positioning and messaging framework, channel and demand-gen priorities, launch marketing plan, and routed next steps to specialized startup-os-skills.
- GTM strategy outline
- Marketing plan priorities
- Specialized skill routing map
By the numbers
- Covers 7 marketing disciplines in its strategy table
- References 13 related startup-os-skills for specialized execution
Files
Marketing Strategist
Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.
Philosophy
Marketing is not a cost center. It's a revenue engine that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.
The best marketing organizations: 1. Lead with strategy — Tactics without strategy is noise 2. Own the narrative — Category creation beats competition 3. Measure what matters — Pipeline and revenue, not vanity metrics 4. Scale systematically — Playbooks enable growth, not heroics
Marketing Disciplines Covered
This skill provides strategic guidance across:
| Discipline | Focus Areas |
|---|---|
| GTM Strategy | Market entry, positioning, competitive strategy, pricing |
| Product Marketing | Messaging, positioning, launches, sales enablement |
| Content Marketing | Strategy, SEO, thought leadership, content operations |
| Demand Generation | Paid acquisition, ABM, lead scoring, funnel optimization |
| Community & Events | Community-led growth, field marketing, conferences |
| PR & Comms | Media relations, analyst relations, crisis comms |
| Partnerships | Co-marketing, channel partnerships, ecosystem strategy |
Related Skills
For specialized guidance, see:
gtm-leader— Go-to-market strategy and executionsenior-product-marketer— Product marketing and positioningseo-content-strategist— SEO and content strategyperformance-marketer— Paid acquisition and CROcommunity-builder— Community-led growthevent-marketer— Event and field marketingpr-specialist— Media and analyst relationspartnership-marketer— Partner programs and co-marketingpricing-strategist— Pricing strategy and monetizationgtm-copywriter— Marketing copy and messagingwebsite-copy-specialist— Website and landing page copycustomer-lifecycle-marketer— Retention and lifecycle marketingcompetitive-strategist— Competitive intelligence and strategy
Related skills
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Pick marketing-strategist for cross-discipline GTM and launch planning; use a narrower skill like seo-content-strategist or performance-marketer when work stays in one channel.
FAQ
What marketing areas does marketing-strategist cover?
marketing-strategist spans seven disciplines in a strategy table: GTM strategy, product marketing, content marketing, demand generation, community and events, PR and communications, and partnerships. Pricing strategy is also in scope for B2B SaaS positioning.
When should a developer invoke marketing-strategist?
marketing-strategist fits planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Common triggers include requests for a marketing plan, GTM strategy, content strategy, demand gen, or product launch marketing.
Does marketing-strategist replace specialized marketing skills?
marketing-strategist provides strategic leadership and routes to 13 related startup-os-skills such as gtm-leader, seo-content-strategist, performance-marketer, and pricing-strategist when deeper tactical guidance is needed in a single lane.
Is Marketing Strategist safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.