Copywriting
Draft and rewrite homepage, landing, and ad copy with an agent acting as a launch-ready copy partner.
Overview
copywriting is an agent skill most often used in Launch (also Validate landing, Grow content) that writes and rewrites marketing copy for homepages, landing pages, and ads.
Install
npx skills add https://github.com/nexu-io/open-design --skill copywritingWhat is this skill?
- Write and rewrite marketing copy for landing pages, homepages, and ads
- Positioned as a copy chief partner during product launches
- Open Design entry with triggers: copywriting, landing copy, ad copy, homepage copy
- Upstream Corey Haines marketingskills bundle for full workflow assets
- Design-system mode under marketing-creative category for planning discovery
Adoption & trust: 866 installs on skills.sh; 61.4k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are about to ship or promote but your page and ad copy sounds generic and does not explain the offer clearly.
Who is it for?
Solo builders preparing a launch, App Store listing adjacent web funnel, or paid ad tests with limited budget for a human copywriter.
Skip if: Long-form technical documentation, legal/compliance copy, or teams with an approved brand voice guide already locked in YAML.
When should I use this skill?
Use when you need copywriting, landing copy, ad copy, homepage copy, or rewrite copy during planning or launch prep.
What do I get? / Deliverables
You get rewritten, launch-oriented homepage, landing, and ad copy aligned with the upstream marketing skills workflow.
- Rewritten homepage and landing page sections
- Ad copy variants suitable for distribution tests
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because the skill explicitly targets landing pages, ads, and go-live messaging. Distribution covers outbound copy—homepages, campaigns, and channel-facing text—not analytics or lifecycle automation.
Where it fits
Sharpen headline and CTA on a smoke-test landing before you buy traffic.
Produce ad variants and homepage sections for launch week channels.
Refresh lifecycle email hooks and on-site copy using the same marketing voice.
How it compares
Skill-based copy workflow for pages and ads—not a keyword research tool or programmatic SEO crawler.
Common Questions / FAQ
Who is copywriting for?
Solo and indie builders who ship their own marketing sites and ad variants and want an agent-guided copy process during launches.
When should I use copywriting?
At Launch for distribution copy; during Validate landing page tests; in Grow when refreshing lifecycle or content pages—trigger on copywriting, landing copy, or ad copy.
Is copywriting safe to install?
It is a curated marketing skill stub; check Prism Security Audits on this page and review the upstream Corey Haines repo before copying generated text into live spend campaigns.
SKILL.md
READMESKILL.md - Copywriting
# copywriting > Curated from Corey Haines. ## What it does Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches. ## Source - Upstream: https://github.com/coreyhaines31/marketingskills - Category: `marketing-creative` ## How to use This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory: ```bash # Inspect the upstream README for exact paths open https://github.com/coreyhaines31/marketingskills ``` Then ask the agent to invoke this skill by name (`copywriting`) or with one of the trigger phrases listed in this skill's frontmatter.