Creative Director
Run brief-to-concept creative direction with structured critique when Open Design or campaign work needs taste, not generic AI UI.
Overview
creative-director is an agent skill most often used in Build (also Validate scope, Launch distribution) that directs design and campaign concepts using 20+ methodologies, 3-axis awards-caliber critique, and a 5-phase bri
Install
npx skills add https://github.com/nexu-io/open-design --skill creative-directorWhat is this skill?
- 20+ creative methodologies including SIT, TRIZ, Bisociation, SCAMPER, and Synectics
- 3-axis evaluation framed against Cannes, D&AD, and HumanKind caliber
- 5-phase process from brief through presentation with recursive self-assessment
- Open Design orchestration: define audience, goals, anti-patterns, then search skills/plugins/MCP before editing
- Explicit anti-patterns: generic AI gradients, empty cards, vague copy, template symmetry
- 20+ creative methodologies listed
- 3-axis evaluation framework
- 5-phase process from brief to presentation
Adoption & trust: 907 installs on skills.sh; 61.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your agent keeps producing polished-but-generic marketing UI and campaign ideas with no brief discipline or creative quality bar.
Who is it for?
Founders articulating launch creative, landing narrative, or Open Design refactors where taste and methodology matter as much as layout.
Skip if: Purely technical refactors with no brand, campaign, or visual brief—and not a substitute for legal/compliance review of claims.
When should I use this skill?
Triggers include creative director, campaign concept, creative critique, cannes review, or scamper—or any Open Design flow that needs direction before visual edits.
What do I get? / Deliverables
You get a critiqued creative direction with defined success criteria, inspected targets, and orchestration across Open Design skills before visual execution.
- Creative direction with methodology-backed concepts
- Critique against defined quality axes
- Orchestration plan pulling related design skills and tools
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Open Design positions this skill as the flow director before pixel changes, so Build frontend is the canonical shelf even though briefs start earlier. Frontend subphase covers pages, design files, and design-system targets the skill inspects and improves.
Where it fits
Turn a fuzzy product idea into a brief with audience, goals, and explicit visual anti-patterns.
Inspect an HTML page or design file and route work across Open Design plugins before rewriting hero sections.
Pressure-test launch creative concepts with Cannes/D&AD-calibrated critique before paid or organic push.
How it compares
Use as a creative-direction workflow skill, not a component library generator or automated asset renderer.
Common Questions / FAQ
Who is creative-director for?
Solo builders and tiny teams using Open Design or agent workflows who need campaign-level creative rigor without hiring a full agency CD.
When should I use creative-director?
In Validate when scoping a campaign brief, in Build frontend when directing page or design-file overhauls, and in Launch distribution when sharpening positioning before ship.
Is creative-director safe to install?
It may orchestrate browser, design files, and multiple tools in Open Design; review the Security Audits panel on this Prism page and limit permissions to what your project needs.
SKILL.md
READMESKILL.md - Creative Director
# creative-director > Curated from @smixs. ## What it does AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation. ## Open Design orchestration mode When this skill is invoked inside Open Design, treat it as the design-flow director, not as a single polish checklist. 1. Define what "good-looking" means before changing pixels: audience, product goal, brand posture, style references, information density, typography, palette, motion tone, asset needs, and explicit anti-patterns such as generic AI gradients, empty cards, vague copy, and template symmetry. 2. Inspect the current target: HTML/page element, browser tab, design file, active design system, attached image, or project folder. 3. Search across every available Open Design resource, not only this skill: skills, plugins, MCP servers and templates, connected connectors, design files, active browser/context, and user-provided assets. 4. Match resources into a staged workflow. Typical lanes are critique, style-direction selection, visual asset generation, motion, data/proof grounding, implementation polish, responsive/accessibility hardening, and final verification. 5. When the design target or aesthetic bar is ambiguous, present a small guided UI-style choice set or form with a recommended default. Continue the workflow after the choice instead of stopping at a generic question. 6. If the best resource is not configured yet, explain why it is needed and guide setup; otherwise use the closest configured alternative and mark the tradeoff. ## Source - Upstream: https://github.com/smixs/creative-director-skill - Category: `creative-direction` ## How to use This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory: ```bash # Inspect the upstream README for exact paths open https://github.com/smixs/creative-director-skill ``` Then ask the agent to invoke this skill by name (`creative-director`) or with one of the trigger phrases listed in this skill's frontmatter.