Marketing Psychology
Sharpen landing, pricing, and launch copy using behavioral-science framing instead of generic marketing language.
Overview
marketing-psychology is an agent skill most often used in Launch (also Validate, Grow) that applies behavioral-science principles to tighten hooks, framing, and pricing presentation in copy and design.
Install
npx skills add https://github.com/nexu-io/open-design --skill marketing-psychologyWhat is this skill?
- Applies psychological principles and behavioral science to marketing copy and visual design choices
- Trigger phrases include marketing psychology, behavioral copy, persuasion, framing, and cognitive bias
- Curated Open Design entry pointing to Corey Haines marketingskills upstream for the full workflow
- Focused on tightening hooks, value framing, and pricing presentation for indie offers
- Advertised for agent discovery during planning; install upstream bundle for original assets and scripts
Adoption & trust: 826 installs on skills.sh; 61.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your offer is real but the copy feels generic, so prospects skim past the hook and hesitate on price without a believable frame.
Who is it for?
Solo builders rewriting landing hero copy, launch threads, or pricing tiers who want cognitive-bias-aware framing without hiring a conversion copywriter first.
Skip if: Teams that only need Lighthouse scores, schema markup, or codebase refactors with no messaging work, or regulated claims that require legal/compliance sign-off beyond agent suggestions.
When should I use this skill?
Invoke when the user mentions marketing psychology, behavioral copy, persuasion, framing, or cognitive bias, or when tightening hooks, framing, and pricing presentation.
What do I get? / Deliverables
You get persuasion-aware hook variants, clearer value framing, and pricing presentation guidance you can paste into landing pages, launch posts, and lifecycle messages.
- Reframed hooks and headline variants grounded in stated psychological principles
- Pricing and offer presentation recommendations with explicit framing rationale
- Short copy notes tying design emphasis to perceived value and risk reduction
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because persuasion, hooks, and pricing presentation matter most when you are shipping messaging to real audiences and channels. Distribution is where framed hooks and offer copy directly affect clicks, shares, and first-touch conversion before deeper funnel work.
Where it fits
Reframe tier names and anchor prices so the middle plan feels like the obvious choice on a pre-launch pricing block.
Tighten the hero hook and social-proof line on a smoke-test landing before you drive paid traffic.
Shape launch post hooks and offer framing for Product Hunt, newsletters, and social threads.
Apply loss-aversion and specificity cues to lifecycle emails and blog CTAs without sounding manipulative.
Align title tags and meta descriptions with intent-framed benefit language, not keyword stuffing alone.
How it compares
Use for behavioral framing of words and offers—not as a substitute for technical SEO audits or analytics pipeline setup.
Common Questions / FAQ
Who is marketing-psychology for?
It is for solo and indie builders using AI coding agents who ship their own marketing and want behavioral-science grounding for hooks, framing, and pricing copy.
When should I use marketing-psychology?
Use it while scoping a validation landing or pricing page, before a launch distribution push, when polishing lifecycle or content hooks, or whenever triggers like persuasion, framing, or cognitive bias match your task.
Is marketing-psychology safe to install?
Treat it like any third-party skill: review the Security Audits panel on this Prism page and inspect the upstream marketingskills repository before installing bundles that run scripts or touch your filesystem.
SKILL.md
READMESKILL.md - Marketing Psychology
# marketing-psychology > Curated from Corey Haines. ## What it does Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation. ## Source - Upstream: https://github.com/coreyhaines31/marketingskills - Category: `marketing-creative` ## How to use This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory: ```bash # Inspect the upstream README for exact paths open https://github.com/coreyhaines31/marketingskills ``` Then ask the agent to invoke this skill by name (`marketing-psychology`) or with one of the trigger phrases listed in this skill's frontmatter.