Brand Copywriter
Pick and apply one of 14 proven copy frameworks for ads, landing pages, emails, and social posts without guessing structure.
Overview
Brand Copywriter is an agent skill most often used in Launch (also Grow content and Validate landing) that maps your channel and copy goal to one of 14 proven frameworks before you draft.
Install
npx skills add https://github.com/ognjengt/founder-skills --skill brand-copywriterWhat is this skill?
- 14 named copywriting frameworks with full reference detail
- Framework selection matrix across 18+ copy and channel types
- Strong vs also-works options per Facebook, TikTok, YouTube, email, and B2B SaaS
- Guidance keyed to copy type, platform, and audience awareness
- Covers retargeting, advertorials, app store copy, and cold outreach
- 14 proven copywriting frameworks
- 18+ copy type rows in the selection matrix
Adoption & trust: 615 installs on skills.sh; 190 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you're selling but freeze on how to structure ads, emails, or landing copy for each platform.
Who is it for?
Solo founders writing their own multi-channel launch and lifecycle copy from a single product narrative.
Skip if: Teams that already have locked brand voice guides and approved legal/compliance copy for every channel.
When should I use this skill?
You need channel-appropriate copy structure for ads, landing pages, emails, social posts, or outreach.
What do I get? / Deliverables
You leave with a framework-matched outline and angle so your agent can draft channel-ready copy in one pass.
- Framework recommendation for the copy type
- Structured outline aligned to the chosen framework
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because copy frameworks directly support distribution, paid social, and first-touch messaging before growth loops compound. Distribution subphase covers channel-specific ad scripts, UGC briefs, and outreach where framework selection by platform matters most.
Where it fits
Pick PAS or BAB for a waitlist landing page before you build the hero section.
Choose G.R.A.B or SLAP for a short-form TikTok hook tied to a paid test.
Use PASTOR or 5-Point structure for a long-form sales or webinar promo page.
Map an email nurture sequence to QUEST or PAS beats for onboarding and upsell.
How it compares
Use instead of asking the model for generic persuasive paragraphs without a named structure.
Common Questions / FAQ
Who is brand-copywriter for?
Solo and indie builders who run their own ads, emails, landing pages, and social distribution and want framework-backed structure.
When should I use brand-copywriter?
Use at launch for ad and landing drafts, during validate for pricing and landing messaging, and in grow for newsletters, retargeting, and lifecycle promos.
Is brand-copywriter safe to install?
It is reference prose only; review the Security Audits panel on this page before installing any skill from the catalog.
SKILL.md
READMESKILL.md - Brand Copywriter
# Copywriting Frameworks Reference This document contains 14 proven copywriting frameworks with selection guidance based on copy type, platform, and use case. --- ## Framework Selection Matrix Use this matrix as a starting point — most frameworks work across multiple contexts. Choose based on your angle and audience awareness level. | Copy Type | Strong Options | Also Works Well | |-----------|----------------|-----------------| | Facebook/Instagram Ads | AIDA, PAS, BAB | FAB, 5-Point, G.R.A.B | | TikTok/Reels/Shorts | G.R.A.B, PAS, SLAP | BAB, STAR Story | | YouTube Pre-roll | AIDA, PAS | BAB, 5-Point | | YouTube Long-form | PASTOR, AIDA | 5-Point, ACCA | | Landing Pages | PAS, AIDA, BAB | PASTOR, 5-Point | | Sales Pages (Long-form) | PASTOR, AIDA, 5-Point | PAS, BAB | | Email Sequences | PAS, AIDA, QUEST | BAB, ACCA | | LinkedIn Posts | BAB, AIDA, PAS | FAB, ACCA | | E-commerce Product Ads | FAB, AIDA, PAS | BAB, 5-Point | | Transformation/Coaching | BAB, PAS, PASTOR | AIDA, 4P | | B2B/SaaS Ads | ACCA, PAS, AIDA | BAB, FAB | | UGC/Influencer Scripts | STAR Story, PAS, G.R.A.B | BAB, AIDA | | Retargeting Ads | QUEST, PAS, SLAP | AIDA, BAB | | Advertorials | PASTOR, AIDA | 5-Point, PPPP | | Product Launch | 5-Point, AIDA, PAS | BAB, FAB | | Webinar/Event Promo | AIDA, PAS, BAB | 5-Point, QUEST | | App Store Description | FAB, AIDA, PAS | BAB | | Cold Outreach | PAS, BAB, AIDA | QUEST | | Newsletter Promo | AIDA, PAS, 5-Point | BAB, QUEST | --- ## Framework Details ### 1. AIDA (Attention → Interest → Desire → Action) **The universal framework.** Works for almost any copy type. When in doubt, start here. **Works well for:** - Social media ads (Facebook, Instagram, LinkedIn, Twitter/X) - Landing pages and sales pages - Email campaigns and newsletters - YouTube ads and video scripts - Product launches and announcements - Webinar and event promotions - Blog post intros and CTAs - App store descriptions - Print ads and billboards - Pitch decks and presentations **Why it works:** Forces the classic funnel structure. Grabs attention, builds logical progression, creates desire, drives action. Flexible enough to adapt to any length or platform. **Use when:** You need a reliable structure that works anywhere. Great default when unsure which framework to use. **Structure:** - **A - Attention:** Hook that stops the scroll. Bold claim, question, surprising stat, or pattern interrupt. - **I - Interest:** Explain why this matters. Connect to their world. Build curiosity. - **D - Desire:** Build emotional want. Show transformation, benefits, social proof. Make them feel the outcome. - **A - Action:** Clear CTA. Tell them exactly what to do next. **Example (Facebook Ad):** ``` [Attention] Tired of wasting money on ads that don't convert? [Interest] Most businesses burn 60% of their ad budget on the wrong audience. [Desire] Imagine knowing exactly who will buy before you spend a dollar. [Action] Get our targeting framework free. Link in bio. ``` **Example (Landing Page Headline):** ``` [Attention] Your competitors are stealing your customers while you sleep. [Interest] 73% of buyers choose the first solution they find. [Desire] Be that first solution with AI-powered SEO that ranks in 30 days. [Action] Start your free trial → ``` **Example (Email Subject + Opening):** ``` [Attention] Subject: The $50K mistake I made last quarter [Interest] I thought more features = more sales. I was dead wrong. [Desire] After cutting 40% of our product, revenue jumped 3x. [Action] Here's the exact framework I used (steal it) → ``` --- ### 2. PAS (Problem → Agitate → Solution) **The pain-driven powerhouse.** Fast, emotional, and direct. One of the most versatile frameworks. **Works well for:** - Short-form social ads (Facebook, Instagram, TikTok, Twitter/X) - UGC and influencer scripts - Landing page headlines and hero sections - Email subject lines and openers - Cold outreach messages - Product descriptions for problem-solving products - Linke