Lead Magnet Generator

Lead Magnet Generator

Purpose

Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

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Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

What you will find:

• lead-magnet-patterns.md: Lead magnet post structures, value framing techniques, and CTA patterns
• hook-patterns.md: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
• trigger_words.md: Four categories of viral trigger words (from viral-hook-creator)

DO NOT PROCEED to Step 2 until you have read ALL three files and have the patterns loaded in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
• If it doesn't exist: Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• Lead magnet: What are they giving away? (framework, template, checklist, course, etc.)
• Credibility hook: What effort/research backs it? (X hours studying, X months building, X years experience)
• Inside contents: What does the lead magnet contain? (for the detailed version)
• Value anchor: Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
• Trigger word: What word should people comment? (default: relevant keyword in CAPS)
• Platform: Twitter/X or LinkedIn

For any missing information, apply defaults from Defaults & Assumptions or ask the user.

4. Generate Lead Magnet Posts

Step 4a: Generate Opening Hooks FIRST Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic 2. Integrate 1-2 trigger words from trigger_words.md into each hook 3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

Step 4b: Build Complete Posts Using the best hook from 4a, create exactly 2 versions:

Version 1: Quick Format Structure:

[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)

Version 2: Detailed Format Structure:

[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)

Platform Adaptation:

• Twitter/X: Use the standard CTA endings above
• LinkedIn: Replace the CTA ending with:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output

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Writing Rules

Hard constraints. No interpretation.

Core Rules

• Lead with the credibility hook (effort, time, research, experience)
• Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
• Value anchor must feel real and justified
• Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
• "Must be following" is required for Twitter/X (enables DMs)
• Keep it conversational, not salesy
• No emojis
• No hashtags in the main copy

Format-Specific Rules

• Quick Format: 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
• Detailed Format: Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

Platform-Specific Rules

• Twitter/X:
• Character limit doesn't apply (this is a thread opener or long post)
• End with: Comment "[WORD]" and I'll send it to you for free (must be following)
• OR: Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)

• LinkedIn:
• Professional but still direct
• End with the numbered CTA format:

    1. Connect with me
    2. Comment "[WORD]"

    I'll send it straight to your DMs.

    P.S. Repost for priority in the queue

Opening Hook Rules

• Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
• Integrate 1-2 trigger words from trigger_words.md
• Each hook should create curiosity and establish credibility in 1-2 lines
• Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

Value Anchor Patterns

• "Could easily charge $X for this."
• "Will charge $X for it in Y days."
• "This would cost $X from a consultant."
• "Normally $X. Free for the next 48 hours."

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Output Format

## Lead Magnet Brief
**Lead magnet:** [What they're giving away]
**Credibility:** [The effort/research/experience behind it]
**Value anchor:** [$X or scarcity framing]
**Trigger word:** [WORD]
**Platform:** [Twitter/X or LinkedIn]

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## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: [Pattern Name]
[Hook text - 1-2 lines]

### Hook 2: [Pattern Name]
[Hook text - 1-2 lines]

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## Version 1: Quick Format

[Full post using Hook 1 or 2 as opener]

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## Version 2: Detailed Format

[Full post using Hook 1 or 2 as opener]

Example (Twitter/X):

## Lead Magnet Brief
**Lead magnet:** Product Hunt launch checklist (Claude Skill)
**Credibility:** 3 months studying every #1 Product Hunt launch
**Value anchor:** Could charge $99
**Trigger word:** SKILL
**Platform:** Twitter/X

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## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: Authority Credibility
I spent 3 months studying every #1 Product Hunt launch.

### Hook 2: Data-Driven Insight
I analyzed 247 Product Hunt launches that hit #1. Here's what they all had in common.

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## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

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## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

Comment "SKILL" and I'll send it to you.

(Must be following)

Example (LinkedIn):

## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

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## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

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References

These files MUST be read using the Read tool before generating posts (see Step 1):

Why this matters: Lead magnet posts need two things: (1) a viral opening hook that stops the scroll, and (2) a clear value-to-action structure. Hook patterns create the initial curiosity. Lead magnet patterns convert that attention into comments.

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Quality Checklist (Self-Verification)

Before finalizing output, verify ALL of the following:

Pre-Execution Check

• [ ] I read ./references/lead-magnet-patterns.md before generating posts
• [ ] I read ../viral-hook-creator/references/hook-patterns.md before generating hooks
• [ ] I read ../viral-hook-creator/references/trigger_words.md before generating hooks
• [ ] I have hook patterns, trigger words, value anchors, and CTA formats in context

Opening Hook Check

• [ ] Generated exactly 2 opening hook options
• [ ] Each hook uses a DIFFERENT pattern from hook-patterns.md
• [ ] Each hook contains 1-2 trigger words from trigger_words.md
• [ ] Hooks are 1-2 lines that create curiosity

Content Check

• [ ] Opening hook uses specific numbers (hours, months, years)
• [ ] Value anchor feels real and justified
• [ ] Trigger word is relevant and in CAPS
• [ ] Quick format is punchy (4-5 short paragraphs max)
• [ ] Detailed format uses arrows (→) for the list
• [ ] Detailed format has 3-5 specific bullet points

CTA Check

• [ ] Twitter/X posts end with proper "Comment + must be following" CTA
• [ ] LinkedIn posts end with numbered CTA format + "P.S. Repost" line
• [ ] Trigger word matches in CTA

Writing Check

• [ ] No emojis
• [ ] No hashtags in main copy
• [ ] Conversational tone, not salesy
• [ ] Active voice throughout

Output Check

• [ ] Both versions are complete
• [ ] Brief accurately summarizes input
• [ ] Platform-appropriate CTAs applied

If ANY check fails → revise before presenting.

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Defaults & Assumptions

Use these unless the user overrides:

• Platform: Twitter/X (most common for lead magnet giveaways)
• Trigger word: The lead magnet type in CAPS (e.g., "FRAMEWORK", "CHECKLIST", "TEMPLATE")
• Value anchor: "Could easily charge $99 for this" (safe default)
• Credibility format: Time-based ("I spent X hours/months...")
• Bullet count: 4 items for detailed format
• Tone: Confident, direct, generous

If the user doesn't provide what's inside the lead magnet, ask for 3-5 key benefits or contents before generating the detailed version.

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Lead Magnet Post Patterns

This reference contains proven patterns for lead magnet giveaway posts that maximize comments and DM opt-ins.

Note: Opening hooks are generated using viral-hook-creator patterns. This file focuses on value anchors, CTAs, and post structure.

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The Psychology

Lead magnet posts work because they stack three psychological triggers: 1. Viral hook — Stops the scroll with curiosity (from viral-hook-creator) 2. Value perception — "This is worth real money" 3. Low friction — "All I have to do is comment"

Miss any of these and engagement drops significantly.

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Value Anchor Patterns

Value anchors make the free offer feel valuable. Without them, people assume it's low quality.

Direct Price Anchors

• "Could easily charge $[X] for this."
• "This would cost $[X] from a consultant."
• "Worth at least $[X] based on what's inside."
• "Normally $[X]."

Scarcity/Urgency Anchors

• "Will charge $[X] for it in [Y] days."
• "Free for the next 48 hours."
• "Going behind a paywall next week."
• "First [X] people only."

Social Proof Anchors

• "[X] people have already grabbed this."
• "[X]+ downloads in the first week."
• "The same framework [notable person/company] uses."

Implicit Value Anchors

• "What I wish I had when I started..."
• "This took me [X] years to figure out..."
• "The exact [thing] I used to [achieve result]..."

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CTA Patterns

The CTA must be crystal clear and low friction.

Twitter/X CTAs

Standard:

Comment "[WORD]" and I'll send it to you for free (must be following)

With Like:

Like + Comment "[WORD]" and it's yours for free.

(Must be following so I can DM you)

With Repost:

Comment "[WORD]" and I'll DM you.

Repost to help others find this.

(Must be following)

LinkedIn CTAs

Standard:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

Alternative:

Want it? Here's how:

1. Connect with me (so I can message you)
2. Comment "[WORD]" below

I'll DM you the link.

P.S. Repost this and I'll prioritize your DM

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Trigger Word Selection

The trigger word should be:

• Relevant to the lead magnet (FRAMEWORK, CHECKLIST, TEMPLATE, GUIDE, etc.)
• Memorable and easy to type
• Uppercase for visibility

Common Trigger Words by Lead Magnet Type

• Framework → "FRAMEWORK"
• Checklist → "CHECKLIST" or "LIST"
• Template → "TEMPLATE"
• Course → "COURSE" or "FREE"
• Guide → "GUIDE"
• Playbook → "PLAYBOOK"
• Swipe file → "SWIPE"
• Tool/Software → "TOOL" or product name
• Blueprint → "BLUEPRINT"
• Custom/Specific → Use the product name (e.g., "SKILL")

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Post Structures

Quick Format Structure

[OPENING HOOK - from viral-hook-creator]

[WHAT YOU BUILT]

[VALUE ANCHOR]

[CTA]

Example:

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

Detailed Format Structure

[OPENING HOOK - from viral-hook-creator]

[WHAT YOU BUILT]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

[CTA]

Example:

I spent over 100+ hours researching the best prompts for Claude, Gemini and OpenAI.

So I built a blueprint on how to prompt AI the right way.

Inside you'll find:

→ 100+ examples on how to actually prompt AI the right way
→ A guidebook on the best AI tools for specific tasks
→ Why traditional prompting won't cut it anymore
→ How to use the tools in sync

Want the full playbook?

Comment "FRAMEWORK" and I'll send it to you.

(Must be following)

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High-Performing Examples

Example 1: SaaS Framework (Quick Format)

My team & I have developed dozens of SaaS products that raised over 150M+ combined.

So I've spent 73 hours packaging our learnings into this Framework.

Will charge $199 for it in 7 days.

Like + Comment "framework" and it's yours for free.

(Must be following so I can DM you)

Why it works:

• Team credibility + specific achievement ($150M)
• Specific time investment (73 hours)
• Urgency anchor (7 days)
• Like + Comment increases engagement

Example 2: AI Prompting Guide (Detailed Format)

I spent over 100+ hours researching the best prompts for Claude, Gemini and OpenAI.

So I built a blueprint on how to prompt AI the right way.

Inside you'll find:

→ 100+ examples on how to actually prompt AI the right way
→ A guidebook on the best AI tools for specific tasks
→ Why traditional prompting won't cut it anymore
→ How to use the tools in sync

Want the full playbook?

Comment "FRAMEWORK" and I'll send it to you.

(Must be following)

Why it works:

• Specific time investment (100+ hours)
• Clear deliverable (blueprint)
• 4 specific bullet points showing value
• Simple CTA

Example 3: Product Hunt Skill (Quick Format)

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

Why it works:

• Time investment with specific scope (every #1 launch)
• Personalization angle (based on YOUR product)
• Reasonable price anchor ($99)
• Direct CTA

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Common Mistakes to Avoid

1. Weak opening hook — Generic opener vs viral hook pattern with trigger words 2. No value anchor — Without price context, free feels worthless 3. Vague bullets — "Useful tips" vs "47 email subject lines that got 60%+ open rates" 4. Complex CTA — More than 2 steps kills conversion 5. Wrong trigger word — Generic words like "YES" or "ME" get lost in comments 6. Missing "must be following" — You can't DM non-followers on most platforms 7. Too salesy — Lead magnet posts should feel generous, not pushy

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Platform-Specific Notes

Twitter/X

• Long-form posts work well
• "Must be following" is essential for DMs
• Repost requests can double reach
• Thread format can work for very detailed lead magnets

LinkedIn

• "Connect with me" is necessary (can't message non-connections)
• More professional tone, but still direct
• "Repost for priority" creates urgency
• Avoid hashtags in the main post body

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