Linkedin Writer

LinkedIn Writer

Purpose

Generate 2 viral LinkedIn posts in different proven formats, matched to the founder's voice, using battle-tested templates and patterns that drive engagement on LinkedIn.

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Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "linkedin-writer loaded, proceed with your topic or idea"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files. This is non-negotiable:

Read: ./references/linkedin-formats.md
Read: ./references/linkedin-posts.md

What you will find:

• linkedin-formats.md: 7 proven LinkedIn post formats with structure templates, psychology, rules, and when-to-use matching logic
• linkedin-posts.md: 8+ proven viral LinkedIn posts organized by format type — the example and voice library

DO NOT PROCEED to Step 2 until you have read all files and have their content in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize output (industry terminology, audience pain points, brand voice, company name, products, achievements).
• If it doesn't exist: Proceed using defaults from "Defaults & Assumptions."

3. Analyze Input & Auto-Select Formats

From the user's requirements, extract:

• Topic/idea — What they want to post about
• Goal — What they want the post to achieve (engagement, authority, leads, thought leadership)
• Any specific format preference — If they mentioned a format type

Format Auto-Selection Logic:

If the user specified a format → use that format for one post, auto-select the best complementary format for the second.

If the user did NOT specify a format, auto-select 2 different formats based on the topic:

Always select 2 DIFFERENT formats. Choose the primary format based on the strongest topic match, then select a complementary second format that gives the user a different angle on the same topic.

4. Generate 2 Viral LinkedIn Posts

Using the formats and posts you loaded in Steps 1-3:

1. Study the example posts in linkedin-posts.md for your selected formats — internalize the rhythm, structure, hook style, and length 2. Extract the voice DNA from the reference posts — match the writing style:

• Conversational and direct, like talking to a peer
• Short paragraphs (1-3 sentences each)
• Heavy line breaks for readability
• Mixes professional insight with personality
• Uses specific numbers and data
• First-person perspective with real examples
• No corporate jargon

3. If FOUNDER_CONTEXT.md exists, blend the founder's brand voice with the voice DNA from the reference posts 4. Draft each post following the format's structure template, the voice DNA, and all Writing Rules below 5. Run each post through the Engagement Test: "Would someone save this post or leave a comment?" If no → rewrite before continuing

Critical requirements:

• Each post must use a DIFFERENT format (no repeats)
• Each post must match the voice DNA from the reference posts
• Each post must be about the user's SPECIFIC topic (not generic advice)
• Each post must follow the format's structure template from linkedin-formats.md
• Each post must be ready to copy-paste and post immediately — no placeholders, no [brackets], no instructions
• The first 2 lines of each post must work as a compelling hook above LinkedIn's "see more" fold

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output
• If any post feels generic, forced, or wouldn't pass the Engagement Test → rewrite before presenting

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Writing Rules

Hard constraints. No interpretation.

Core Rules (Apply to ALL LinkedIn posts)

• First 2 lines are everything. LinkedIn cuts off at ~210 characters with "see more." Your hook must compel the click. Make it the strongest part of the post.
• Use frequent line breaks. On LinkedIn, white space = readability = engagement. One idea per paragraph.
• Short paragraphs only — 1-3 sentences max per paragraph. Wall of text = scroll past.
• Specific numbers > vague claims ("52% increase" not "significant increase", "23-person agency" not "large agency").
• Active voice only. Never passive.
• Present tense preferred.
• Conversational tone — write like you're talking to one person, not presenting to a boardroom.
• No hashtags in the body of the post. If used at all, maximum 3 at the very end below a line break.
• No engagement bait ("Like if you agree", "Share this with someone who needs it"). It kills credibility on LinkedIn.
• Every sentence must earn its place. If you can cut it without losing value, cut it.
• Use emojis strategically and sparingly — numbered emojis (1️⃣ 2️⃣ 3️⃣), arrows (↳ →), checkmarks (✅), and pointers (👉) are functional. Decorative emojis are fine but don't overdo them.
• Opinions > generic facts. LinkedIn rewards bold, specific takes from experience.
• No "I think" or "In my opinion" — state opinions as earned truths from experience.
• End with engagement drivers: direct questions, invitations to share experiences, or specific CTAs — but make them specific to the topic, not generic.

Voice-Matching Rules

• Study the reference posts in linkedin-posts.md to absorb the writing DNA — the rhythm, the sentence length, the way ideas are paced.
• Match the conversational, peer-to-peer tone. Not guru-to-student. Not corporate-to-employee. Founder-to-founder.
• Use the same structural patterns: short opener → context → value → engaging closer.
• If FOUNDER_CONTEXT.md exists, weave in the founder's specific terminology, industry language, and brand voice.
• The posts should sound like they were written by a real person sharing real experience — never like AI-generated content.
• Do NOT copy phrases or examples directly from the reference posts. Create original content that matches the voice structurally.

Format-Specific Rules

• Lessons Learned: Lead with credential. Each numbered item needs 2-4 lines of context, not just a title. End with a question.
• Actionable Blueprint: Every step must be actionable with specific tools/numbers. End with math that proves the outcome.
• Personal Story: Start with emotion. Use short sentences for tension. Lesson must feel earned by the narrative. End with an invitation to share.
• Strategy Breakdown: Lead with surprising stat or result. Use numbered sub-points with arrows (↳). End with a next step.
• Case Study: Use real company names. Lead with counterintuitive insight. Show contrast with "normal." End with a question.
• Industry Hot Take: Take a clear side — no hedging. Build argument progressively. Closer must be quotable and memorable.
• Quick Hack: Start with "Quick hack" signal. Show before/after. Use visual markers (✅ 👉). Keep it short. Push to action.

The Engagement Test

Before finalizing ANY post, ask yourself: "Would someone save this post, leave a comment, or send it to a colleague?" If the answer is no — the post isn't good enough. Rewrite it.

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Output Format

Present exactly 2 posts, each labeled with its format:

## Your 2 LinkedIn Posts

**Topic:** [User's topic]

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### Post 1 — [Format Name]

[Full post text, ready to copy and paste]

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### Post 2 — [Format Name]

[Full post text, ready to copy and paste]

Example:

## Your 2 LinkedIn Posts

**Topic:** Why personal branding matters for SaaS founders

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### Post 1 — Industry Hot Take

We've officially entered an era where anyone can build a SaaS overnight.

Lovable. Cursor. Replit. Bolt.

19-year-olds are going from idea to working prototype in 48 hours.

So here's the real question:

If anyone can build it, why should anyone buy YOURS?

The answer isn't your feature set. It's not your pricing.

It's you.

Your personal brand is the only unfakeable moat left.

When someone sees your product for the first time, they're not evaluating the tech.

They're evaluating the founder.

The game has changed.

It's not about who can build it.

It's about who can distribute it.

—

Trust the founder = trust the SaaS.

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### Post 2 — Lessons Learned

I run a 23-person software development agency.

Here are 3 things that moved the needle more than any feature we ever built:

1️⃣ Building in public

↳ We started sharing our process, wins, and failures online. Within 6 months, 40% of our inbound leads mentioned our content. Trust was already built before the first call.

2️⃣ Showing up as a founder, not a company

↳ People don't follow logos. They follow people. The day I started posting as myself instead of the company brand, engagement went up 5x.

3️⃣ Owning a specific niche

↳ We stopped trying to be "the agency for everyone" and focused on Marketing, Healthcare, and Fintech. Referrals tripled because people could finally describe what we do in one sentence.

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What's the one thing that moved the needle most in your business?

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References

These files MUST be read using the Read tool before generating any posts (see Step 1):

Why both matter: Formats provide the structural blueprint — when to use each format, how to build it, and what rules to follow. Posts show those formats executed with a real voice — the rhythm, personality, and style that makes LinkedIn content feel authentic instead of AI-generated. Formats alone = correct structure. Formats + Posts = viral content with a human voice.

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Quality Checklist (Self-Verification)

Before finalizing output, verify ALL of the following:

Pre-Execution Check

• [ ] I read ./references/linkedin-formats.md before generating posts
• [ ] I read ./references/linkedin-posts.md before generating posts
• [ ] I have all format definitions and example posts in context

Format Verification

• [ ] Each post uses a DIFFERENT format from linkedin-formats.md (no repeats)
• [ ] Each post follows its format's structure template exactly
• [ ] Format selection matches the user's topic based on the auto-selection logic
• [ ] Format-specific rules are followed

Voice Verification

• [ ] Both posts match the voice DNA from the reference posts
• [ ] Posts sound conversational and authentic — not AI-generated or corporate
• [ ] FOUNDER_CONTEXT.md brand voice is blended in (if it exists)
• [ ] Short paragraphs, frequent line breaks, specific numbers throughout

Content Verification

• [ ] Both posts are about the user's specific topic (not generic filler)
• [ ] Each post contains specific details, numbers, or examples (nothing vague)
• [ ] First 2 lines of each post work as a compelling hook above the "see more" fold
• [ ] No hashtags in body text, no engagement bait, emojis used sparingly and functionally
• [ ] Each post is ready to copy-paste and post immediately — no placeholders
• [ ] Posts end with engagement drivers (questions, CTAs) specific to the topic

The Engagement Test

• [ ] Would someone save Post 1 or leave a comment? If no → rewrite
• [ ] Would someone save Post 2 or leave a comment? If no → rewrite

If ANY check fails → revise before presenting.

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Defaults & Assumptions

Use these unless the user overrides:

• Number of posts: 2 (each in a different format)
• Format selection: Auto-selected based on topic (see Step 3)
• Goal: Maximize engagement (saves, comments, profile visits)
• Audience: Founders, entrepreneurs, marketers (unless FOUNDER_CONTEXT specifies otherwise)
• Tone: Conversational, peer-to-peer, experienced (matched from reference posts)
• Post length: 600-1,500 characters (LinkedIn sweet spot for engagement)
• Hook style: Compelling enough to click "see more" — first 2 lines must stand alone
• Topic specificity: Use the user's exact topic — never drift to generic business advice

Document any assumptions made in the output.

LinkedIn Post Formats

Proven post structures for maximum engagement on LinkedIn. Each format is a reusable template — adapt it to any topic, voice, or audience.

LinkedIn-specific context: LinkedIn's algorithm rewards posts that generate comments and dwell time. Posts appear in feed with a "see more" fold after ~210 characters (first 2-3 lines). The hook must compel the click. Long-form posts (800-1,500 characters) consistently outperform short ones on LinkedIn.

How to Add New Formats

1. Add a new section using ## Format: [Name] 2. Include: What it is, Structure, Length, Why it works, When to use, Rules 3. Keep descriptions concise — 1-2 sentences max

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Format: Lessons Learned

• What it is: Authority credential + numbered lessons from real experience, each with context and explanation.
• Structure: [Authority hook: "I [credential]. Here are X things I [learned/would never do/wish I knew]:"] + [Numbered items, each with 2-4 lines of context] + [Closing question for engagement]
• Length: 800-1,500 characters
• Why it works: The authority hook builds credibility above the fold. Numbered items are scannable. Each expanded item delivers standalone value. The question at the end drives comments.
• When to use: User wants to share multiple tips, mistakes, lessons, or advice points from their experience.
• Rules: Lead with a specific credential (number of years, team size, revenue, etc.). Each numbered item must have context — not just a title. Use emoji numbers (1️⃣ 2️⃣ 3️⃣) for visual hierarchy. End with a question that invites the reader to share their own experience. Odd numbers preferred (5 > 4, 7 > 6).

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Format: Actionable Blueprint

• What it is: A comprehensive step-by-step playbook for achieving a specific measurable outcome.
• Structure: [Credibility hook: "I [achievement]. Here's the exact blueprint to [outcome]:"] + [Numbered steps, each with tactical detail] + [Math/proof that shows the outcome] + [Encouraging closer]
• Length: 1,000-2,000 characters
• Why it works: Specificity creates trust. Step-by-step format reduces overwhelm. The math at the end makes the outcome feel achievable and concrete. People save blueprints — high bookmark rate.
• When to use: User wants to share a complete process, roadmap, or playbook for achieving a specific result.
• Rules: Every step must be actionable — "do X" not "think about X." Include specific numbers, tools, or platforms. Add math or proof that connects the steps to the outcome. Don't end with "Hope this helps" — end with conviction or a push to action.

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Format: Personal Story

• What it is: A vulnerable first-person narrative with an emotional arc that leads to a business lesson.
• Structure: [Hook: emotional or unexpected opening] + [Rising action: what happened, with tension-building short sentences] + [Turning point: the moment of realization] + [Lesson: what you learned] + [CTA: question that invites others to share their story]
• Length: 800-1,500 characters
• Why it works: Vulnerability builds trust. Stories trigger empathy and emotional investment. People remember stories 22x more than facts. The shared-experience CTA at the end drives comments.
• When to use: User has a personal experience, failure, setback, win, or pivotal moment to share with a business lesson.
• Rules: Start with emotion, not context. Use short sentences for tension ("Radio silence followed." / "My heart sank."). Show the emotion through the narrative, don't just name it. The lesson must feel earned by the story, not tacked on. End with a question that invites similar stories from readers. Be specific about details — names, numbers, timelines.

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Format: Strategy Breakdown

• What it is: A deep dive into one specific strategy, tactic, or technique with supporting evidence and reasoning.
• Structure: [Hook: surprising result or bold claim] + [The strategy explained clearly] + [Why it works — numbered reasons with ↳ explanations] + [How to make it better / actionable next step]
• Length: 600-1,200 characters
• Why it works: Single-strategy focus creates depth over breadth. Data and proof build credibility. The "why it works" breakdown satisfies curiosity. The improvement tip at the end adds unexpected extra value.
• When to use: User wants to explain a specific technique, hack, UX pattern, or approach with evidence of why it works.
• Rules: Lead with a specific, surprising result or stat. Credit sources when applicable. Use numbered sub-points with arrow indicators (↳) for clean visual hierarchy. Each "why" must be a distinct reason, not a rephrasing. End with a practical next step the reader can take immediately.

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Format: Case Study

• What it is: Analysis of a real company or brand's specific approach, with counterintuitive insight and actionable takeaway.
• Structure: [Hook: surprising stat or counterintuitive result about the company] + [What they do differently] + [Why it works — analysis] + [What most people/companies do wrong instead] + [Actionable takeaway + question for the reader]
• Length: 600-1,200 characters
• Why it works: Real company names create instant credibility and curiosity. Counterintuitive insights challenge assumptions. The contrast with "what most do wrong" creates self-reflection. People share case studies to signal expertise.
• When to use: User wants to analyze a specific company, product, or brand's approach and extract lessons for their audience.
• Rules: Use real, named companies — never "Company X." Lead with the most surprising or counterintuitive element. Show the contrast between what the company does vs. what's considered "normal." The takeaway must be applicable to the reader's own business. End with a direct question to the reader.

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Format: Industry Hot Take

• What it is: A bold, opinionated stance on a current industry trend, shift, or controversial topic.
• Structure: [Hook: bold declaration about an industry shift] + [Evidence and context that builds the argument] + [Rhetorical question or scenario that drives the point home] + [Punchline / memorable closer that encapsulates the take]
• Length: 800-1,500 characters
• Why it works: Strong opinions polarize — and polarization drives engagement. People either agree passionately or feel compelled to debate. Specific scenarios ("what if Alex Hormozi launched the same thing?") make abstract points concrete. Memorable closers get screenshotted and shared.
• When to use: User wants to share a strong opinion, contrarian view, prediction, or commentary on an industry trend or shift.
• Rules: Take a clear side — no hedging, no "it depends." Use specific, current examples (people, tools, events). Build the argument progressively — don't just state the opinion, make the reader feel it through evidence and scenarios. The closer must be quotable — something people would screenshot. Don't attack individuals; challenge ideas, patterns, and assumptions.

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Format: Quick Hack

• What it is: A short, specific, immediately actionable optimization with clear reasoning.
• Structure: [Hook: "Quick hack to [outcome]"] + [Instead of X, do Y — the change] + [Why it works — 2-3 bullet points with ✅ or 👉] + [Push to action]
• Length: 300-600 characters (shortest format)
• Why it works: Low time investment to read = high engagement rate. Specific before/after is immediately useful. The "why" prevents it from feeling like shallow advice. The push to action creates urgency and comments.
• When to use: User has a small but impactful tip, optimization, or hack they want to share quickly.
• Rules: Start with "Quick hack" or similar immediate-value signal. Show the before (what people currently do) and the after (what to do instead). Use visual markers (✅ 👉) for clarity. Keep it under 600 characters — this is the one format where brevity wins. End with a call to test it or share results.

LinkedIn Post Library

Proven viral LinkedIn posts organized by format type. Use these as templates and inspiration — study the structure, rhythm, hook, tone, and length, then adapt to any topic.

How to Add New Posts

1. Find the format section that matches your post 2. Use the next sequential number after the last post in that section 3. Paste the full post text exactly as it should appear on LinkedIn 4. Separate with ---

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Lessons Learned

Post #1

I run a 23-person software development agency.

Here are 5 things I would never do again:

1️⃣ Start hiring only when it's urgent

When your sales side starts popping off, it's too late to start searching for high quality engineers.

Most likely you'll end up with a bad hire.

This is why we hire when it's low season.

Be prepared.

2️⃣ Lowering the price to win the deal

While it might seem simple to just lower your price a little, it can bring more harm than good.

People and their skills grow overtime.

And after a while it's much harder to raise the price.

3️⃣ Not using automation

Automate everything that saves you time.

>Client onboarding >Employee onboarding >Auto sales responder >Content distribution

You'll wish you started sooner.

4️⃣ Not firing fast enough

We've kept people in our agency for way longer than we should.

When there's no room for someone, cut them.

It might seem brutal, but at the end that revenue could have been directed into growth.

5️⃣ Not building a personal brand

Key takeaway.

If you're not building a personal brand as a founder, you are ALREADY behind.

Start posting your journey online.

—

What's your number 1 takeaway from running your business?

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Actionable Blueprint

Post #2

I've built and scaled SaaS MVPs to $10,000,000 ARR.

If I had a working SaaS MVP right now, this is the exact blueprint I would follow to get it to $1k MRR:

1) Start Sharing in Public

For the next 30 days, I would record myself showcasing the features I've added, or what I did to promote my SaaS and what results it brought in.

This helps build trust and recognition early on.

Post on X, LinkedIn and Instagram.

2) Email Marketing

Add an email sequence when a new customer:

• Creates an account
• Completes his first action
• Doesn't log in for 3 days
• Stays with you for 1 month

Send out emails that:

• Showcase how you use your platform
• Push the user to upgrade to a higher plan
• Get the user familiar with your most powerful feature
• Showcase the ROI you're generating for that specific user

3) Start Posting on Reddit

Block out 1 hour of your day to scroll Reddit communities where your ICP is the most active in.

Post questions or insights 2 times per week in these subreddits:

r/SaaS r/startup r/indiebiz r/startups r/MicroSaaS r/SideProject r/Entrepreneur r/smallbusiness r/growmybusiness

+ find the ones where your ICP is.

4) Product Hunt Launch

1 month before your PH launch, upvote the top 5 products and DM the founders saying you upvoted.

Ask them if they'll support your launch next month.

You'll build connections this way and a pretty good growth trajectory for your own launch day.

When the time comes, post your product on Product Hunt.

5) Give Out Lifetime Deals

When you're just starting out feedback is more important than revenue.

Give out lifetime deals to 20 people in return for a product feedback.

This will help you understand your ICP in the best possible way.

6) Send 30 DMs Daily

Connect with 30 people daily on LinkedIn and X.

Send a 1-sentence pitch about what you're building and if they'll be willing to try it out for free for 1 month.

7) Launch an Affiliate Program

Let others work for you by promoting your product.

Keep in mind that your product is new, so it's not recognizable, meaning that you'll probably have to give out 40-50% in affiliate commissions.

This can help you replace your sales agent and bring in customers while you sleep.

—

There are many more strategies that you can utilize, and I'm going to write about them, but this should be more than enough to acquire your first 50 users.

50 * $25/mo = $1,250/mo

Now this gives you a good starting point to move into SEO, ads, and influencer marketing.

Give it a try.

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Personal Story

Post #3

Recently a potential client chose another agency to work with and it broke my heart.

I was pissed off at first.

Perfect sales pitch.

Tailor-made presentation.

Every objection handled like a freakin' wolf of wall street.

Then a follow up email came - "We really enjoyed the conversation and were impressed by the clarity and structure of your presentation."

"Nailed it", I thought.

I still knew they were speaking to 2 other agencies, so we had to bring our A game.

Radio silence followed.

Then the "Unfortunately" email came.

My heart sank.

I immediately started searching for the agency they went with.

And boy did I have something to see.

A perfect case study.

100% match with what they were trying to build.

And I said, you know what, it's fair. They deserve it.

What's crazy is that we could have done an amazing job on this software, however deep down, I can understand their decision as I make them the exact same way myself as well.

I always start by looking at previous work.

If it doesn't resonate, I have nothing else to look at.

So it was a quick reality check for me and for the team at Nortik, to get back in the lab, and focus on top 3 industries we're proficient in.

For now my picks are Marketing, Healthcare and Fintech.

On to the next one.

—

💔 Do you have a "client heartbreak" story?

Share the story below!

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Strategy Breakdown

Post #4

This is one of the coolest strategies I've seen in a while.

Have to give credit to Tom from Marketing Ideas for this one!

Apparently, putting a blurry background of your product on your signup page,

Can lead to a 52% increase in signups on average.

MyCase saw a whopping 94%!

Why this works?

1️⃣ Curiosity trigger

↳ Users feel like they're "almost there" and are curious to see what's behind the curtain.

2️⃣ Increased trust

↳ Hints that something valuable and tangible lies underneath, it's not just a fancy landing page, but an actual product.

3️⃣ Attention focus

↳ A clear and detailed product UI might distract users from your main CTA, this fits in perfectly as your UI background.

How to make this strategy more effective?

👉 Add a video instead of an image.

Interactivity is a huge performance booster.

You're inducing FOMO that something is happening behind the signup wall.

And you just need to complete this 1 simple step to unlock it.

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Post #5

Here's a SaaS UX hack that will increase your engagement rate.

(works best in onboarding or checkouts)

I call it the "visual tangible result".

The goal is to present specific options or labels as tangible results in the real world.

Ditch the dropdowns, selects and inputs.

Replace them with groupings and sliders.

This can be a great strategy to utilize in your multistep forms.

Personally I never like it when I have to fill out a big form with a lot of inputs or dropdowns.

With this strategy you're allowing your user to use your platform faster.

Instead of 3 clicks, you're cutting down to only 1.

All while making the experience much more engaging & unique.

Tangible all the way!

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Case Study

Post #6

Duolingo's push notifications have a 4x higher open rate than the industry average.

And they break every "best practice" in the book.

They're guilt-trippy. Passive-aggressive. Weird.

"These reminders don't seem to be working. We'll stop sending them."

That notification alone became a meme.

But here's the thing:

It works because it sounds like a person, not a product.

Most SaaS notifications read like they were written by a legal team.

"You have 3 pending tasks awaiting your attention."

Nobody talks like that.

Duolingo talks like a friend who's slightly disappointed in you.

And that emotional texture is why people screenshot their notifications and share them online for free.

Your push notifications are free marketing real estate.

However most companies waste it on robotic copy.

The next time you skip something simple like notification copy, just remember that everything reflects on your brand.

—

🎯 Does your product sound like a human or a system notification?

Be honest.

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Industry Hot Take

Post #7

We've officially entered an era of "fast-fashion" SaaS products.

Anyone with a Lovable + Cursor subscription can now ship SaaS-es like there's no tomorrow.

Even Sam Altman talked about this.

So you know the topic is HOT right now. 🔥

Ok I'll say it: building a SaaS prototype isn't something that's considered hard anymore.

All over my timeline I'm seeing 19-yo kids go from idea to a working prototype in 48 hours.

However the question stays: How do you trust those products?

Newsflash: You don't.

You trust the founder.

Trust is now more important than ever, and your personal brand is the only way to do it.

Let's say you build & launch a SaaS.

You do everything right.

Clean codebase.

Product Hunt launch.

Landing that clearly explains the benefit.

And…crickets.

Now what about if Alex Hormozi launched the exact same thing?

See what I'm talking about?

The game has changed.

It's not about who can build it.

It's about who can distribute it.

SaaS is easier to start than ever.

But building something worth sticking around still takes taste, depth, and time.

And your biggest leverage is becoming known in your circle for a problem that's worth solving.

Or as I like to say:

Trust the founder = trust the SaaS.

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Quick Hack

Post #8

Quick hack to optimize your pricing page.

Instead of Basic / Pro / Enterprise,

Show cards like:

👉 Personal 👉 For Startups (1-10) 👉 For Scaleups (10-50)

Why this works?

✅ Removes the guesswork around what "Pro" means. ✅ Helps you get familiar with the tier you belong to instantly. ✅ Shortens the buy-in process, resulting in increased opt-ins.

You can literally go & A/B test it right now.

Let me know the results!