Landing Page Copywriter
Generate conversion-ready landing page sections—headlines, value props, CTAs, and body copy—from a short product brief using PAS, AIDA, or StoryBrand.
Overview
Landing Page Copywriter is an agent skill most often used in Validate (also Launch and Grow) that produces framework-driven landing page copy—headlines, CTAs, and full sections—from a product brief.
Install
npx skills add https://github.com/onewave-ai/claude-skills --skill landing-page-copywriterWhat is this skill?
- Three copywriting frameworks: PAS (Problem-Agitate-Solution), AIDA, and StoryBrand
- Structured intake: audience, problem, differentiation, desired action, and social proof
- Hero workflow: headline (≤10 words), subheadline, and primary CTA
- Full section generation aligned to the chosen framework after product inputs are gathered
- Optimized for sales pages and marketing website text, not long-form editorial only
- 3 copywriting frameworks: PAS, AIDA, and StoryBrand
- Hero headline guideline: value proposition in 10 words or less
Adoption & trust: 4k installs on skills.sh; 172 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you’re building but stare at a blank hero and weak CTAs that don’t explain value or drive signups.
Who is it for?
Solo and indie builders shipping an MVP landing page, waitlist, or sales page who want proven conversion frameworks instead of improvised chat prose.
Skip if: Teams that already have signed-off brand voice guides and legal-reviewed claims, or builders who only need technical SEO schema, server setup, or A/B test configuration.
When should I use this skill?
Users need landing page copy, sales page content, or marketing website text.
What do I get? / Deliverables
You get structured landing sections—headline, subheadline, body blocks, and CTAs—aligned to PAS, AIDA, or StoryBrand and ready to drop into your site or builder.
- Hero section: headline, subheadline, and primary CTA
- Framework-aligned body sections (problem, solution, benefits, or story beats)
- Supporting CTAs and value proposition lines for the full page
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Landing pages are the canonical validation artifact where solo builders test positioning and calls-to-action before or alongside a full build. The skill targets landing and sales-page text—the core deliverable of the validate→landing shelf—not infra, code, or analytics wiring.
Where it fits
Turn a one-paragraph idea into a waitlist hero, problem section, and signup CTA before you commit to a full build.
Draft a launch sales page with AIDA flow for a Product Hunt or newsletter campaign URL.
Refresh homepage copy and proof blocks when positioning shifts after early user feedback.
Pair pricing-tier blurbs and guarantee lines with landing sections when testing a paid beta offer.
How it compares
A copy-generation skill package with fixed marketing frameworks—not an MCP server, heatmap tool, or live conversion analytics integration.
Common Questions / FAQ
Who is landing-page-copywriter for?
Solo and indie builders using Claude Code, Cursor, Codex, or similar agents who need landing page, sales page, or marketing site text without a dedicated copywriter.
When should I use landing-page-copywriter?
Use it when you need landing page copy, sales page content, or marketing website text: during Validate for positioning and waitlist pages, at Launch for campaign and product URLs, and in Grow when refreshing homepage or offer pages for better conversion.
Is landing-page-copywriter safe to install?
It is procedural copy guidance with no required shell, network, or secrets in the skill itself; review the Security Audits panel on this Prism page before installing any skill from the catalog.
SKILL.md
READMESKILL.md - Landing Page Copywriter
# Landing Page Copywriter Create high-converting landing page copy using proven copywriting frameworks. ## Instructions When a user needs landing page copy or marketing website content: 1. **Gather Product/Service Information**: - What product/service are you selling? - Who is your target audience? - What problem does it solve? - What makes it unique (competitive advantage)? - What action do you want visitors to take? - Any social proof, testimonials, or data points? 2. **Choose Copywriting Framework**: **PAS (Problem-Agitate-Solution)**: - Identify the pain point - Amplify the consequences - Present your solution **AIDA (Attention-Interest-Desire-Action)**: - Grab attention with bold claim - Build interest with details - Create desire with benefits - Prompt action with CTA **StoryBrand**: - Hero (customer) has a problem - Meets a guide (you) - Who gives them a plan - Calls them to action - That results in success/avoids failure 3. **Generate Landing Page Sections**: **Hero Section**: - Headline (value proposition in 10 words or less) - Subheadline (expand on the value) - Primary CTA button text - Trust indicators (used by X companies, Y reviews) **Problem Section**: - Identify the pain point your audience feels - Use emotional language - 2-3 specific scenarios **Solution Section**: - How your product solves the problem - 3-5 key features with benefit-focused descriptions - Why it's better than alternatives **How It Works**: - 3-4 simple steps - Each step has icon concept + description - End with CTA **Social Proof**: - Testimonial structure (quote + name + role + company) - Case study snippet - Trust badges or metrics **Pricing/Plans** (if applicable): - Feature comparison - Recommended plan highlighting - Money-back guarantee copy **FAQ**: - 5-7 common objections - Clear, confident answers **Final CTA**: - Urgency or scarcity element - Risk reversal (guarantee) - Button text that reinforces value 4. **Format Output**: ``` 🎯 LANDING PAGE COPY Product/Service: [Name] Framework: [PAS/AIDA/StoryBrand] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏆 HERO SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Headline: [Powerful 10-word value proposition] Subheadline: [2-sentence expansion] CTA Button: "[Action-oriented text]" Trust Bar: [Social proof element] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 😤 PROBLEM SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Problem description with emotional resonance] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ SOLUTION SECTION ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [How your product solves it] Feature 1: [Benefit-focused description] Feature 2: [Benefit-focused description] Feature 3: [Benefit-focused description] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔄 HOW IT WORKS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Step 1: [Simple action] Step 2: [Simple action] Step 3: [Simple action] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⭐ SOCIAL PROOF ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Testimonial quotes with attribution] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ FAQ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Q: [Common objection] A: [Clear, confident answer] ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🚀 FINAL CTA ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [Urgency/scarcity element] [Risk reversal] Button: "[Action text]