Social Selling Content Generator

Social Selling Content Generator

Generate a 30-day LinkedIn content calendar and engagement playbook that positions the user as an authority and attracts inbound B2B leads.

Contents

• references/output-template.md - Calendar structure and coverage requirements
• references/examples.md - Worked post examples for each post type
• references/comment-strategy.md - Turning comments into conversations
• references/persona-templates.md - Topic banks by buyer persona
• references/engagement-tactics.md - Timing, formatting, and quick-start plan

Workflow

1. Capture inputs: target audience (job titles/roles), what the user sells, content goal (attract/educate/engage), and posting frequency. 2. Define the personal brand position as one sentence and select 4-5 content pillars: Industry Insights, Problem/Solution, Personal Stories, How-To/Educational, Social Proof. 3. Plan post-type variety across the calendar: question, story, list, contrarian, data, and case-study posts. 4. Seed topics from the buyer persona using references/persona-templates.md. 5. Generate all 30 posts following references/output-template.md. For each post write a hook, full body in the user's voice, a "Why This Works" rationale, and a best-time-to-post. Match the style shown in references/examples.md without copying it. 6. Append the comment strategy from references/comment-strategy.md so the user can convert engagement into leads. 7. Append engagement tactics and the 4-week quick-start plan from references/engagement-tactics.md.

Rules

• Write in the user's authentic voice; never pitch directly in posts.
• Use specific numbers and concrete examples; no placeholders in delivered posts.
• Recommend moving qualified conversations off-platform (DM to call to meeting).
• Set expectations: social selling builds momentum over 3-6 months.

Comment Strategy

Convert engagement into connections and qualified conversations. Adapt every template to the specific person and context. Never paste generic replies.

When Someone Comments on Your Post

Goal: turn commenters into connections and leads.

Response framework:

1. Thank them:

Appreciate that, [Name]!

2. Add value:

One thing I'd add: [Additional insight]

3. Ask a question (if a potential prospect):

Curious - are you seeing [problem] in your role?

4. Move off-platform (if qualified):

Would love to hear more about your approach. Mind if I DM you?

When Prospects Post

Goal: get on their radar without being salesy.

Insightful addition:

Great point about [topic]. We've seen similar with [specific example]. The part about [specific thing] especially resonates because [why].

Question that adds value:

Love this perspective. Have you found [related challenge]? We noticed [pattern] with companies doing [what they described].

Shared experience:

This hits home. We went through something similar last quarter with [situation]. The breakthrough came when we [what worked].

Engagement Tactics and Quick Start

Boost Your Posts

Timing:

• Best: Tuesday-Thursday, 9-11 AM
• Good: Monday/Friday, 2-4 PM
• Avoid: Weekends, early morning, evenings

Format do:

• Line breaks for readability
• Emojis sparingly (1-2 max)
• First line hook
• Question at end

Format avoid:

• Long paragraphs
• Links (kills reach)
• Too many hashtags

Engagement tactics: 1. Post, then comment on your own post to start the conversation 2. Tag 2-3 relevant people for initial engagement 3. Reply to all comments within the first hour 4. Share in DMs with close connections

Quick Start Guide

Week 1 - Setup:

• Optimize LinkedIn profile for prospects
• Connect with 50 target prospects
• Engage with their content daily
• Post first 3 pieces of content

Week 2 - Consistency:

• Post 3x this week
• Comment on 10 prospect posts daily
• Respond to all comments on your posts
• Track engagement metrics

Week 3 - Optimization:

• Review best performing posts
• Double down on what works
• Test different hooks
• Engage more strategically

Week 4 - Scale:

• Establish a posting rhythm
• Build a content backlog
• Turn engaged followers into connections
• Start DM conversations with hot leads

Best Practices

1. Post consistently: 3-5x per week minimum 2. Engage more than you post: comment 10x for every 1 post 3. Be authentically you: don't copy others' voice 4. Provide value first: don't pitch in posts 5. Track what works: double down on high-engagement themes 6. Move conversations off-platform: DM to call to meeting 7. Play the long game: it takes 3-6 months to build momentum

Worked Post Examples

Reference examples for each post type. Match the structure and specificity, but rewrite content in the user's voice for their audience and solution. Do not copy verbatim.

Industry Insight (Day 1 - Monday)

Hook: The SaaS sales landscape changed overnight.

Post:

The SaaS sales landscape changed overnight.

What worked in 2023 is dead in 2024.

Here's what I'm seeing with 200+ B2B sales teams:

Cold calling: 2% connect rate down to 0.8%
Generic emails: 15% open down to 6%
Feature demos: 40% show rate down to 25%

What's working now:

- Video messages (45% response rate)
- Problem-first discovery (3x longer sales cycle but 2x win rate)
- Multi-threading (5+ contacts = 60% close vs 15% single-threaded)

The buyers changed. Our approach had to as well.

What's working for you in 2024?

Why This Works:

• Credible authority signal ("200+ teams")
• Contrarian take (things changed)
• Specific data builds trust
• Question at end drives comments

Best Time to Post: 9 AM Tuesday-Thursday

---

Personal Story (Day 2 - Wednesday)

Hook: I lost a $200K deal because I didn't multi-thread.

Post:

I lost a $200K deal because I didn't multi-thread.

Here's what happened:

I spent 3 months with a single contact.
Great relationship. Strong champion.
She LOVED our product.

Then she left the company.

Deal died instantly.

New person came in with their preferred vendor.
Game over.

That loss taught me:

- Always have 3+ contacts minimum
- Map the entire buying committee
- Get to economic buyer early
- Don't bet everything on one champion

Now I mandate multi-threading from day 1.

Haven't lost a deal to "champion left" since.

What's your biggest lesson from a lost deal?

Why This Works:

• Vulnerable (admits mistake)
• Relatable pain (everyone's lost deals)
• Actionable lesson
• Invites shared experiences

---

How-To / List (Day 3 - Friday)

Hook: 5 questions that qualify or disqualify a deal in the first call.

Post:

5 questions that qualify or disqualify a deal in the first call:

Most reps waste weeks on deals that were never going to close.

These questions save you time:

1. "What happens if you don't solve this problem?"
If answer is "nothing bad," disqualify.

2. "When did this become a priority?"
If "just exploring," not urgent. Deprioritize.

3. "Who else is affected by this problem?"
If "just me," too small. Need broader pain.

4. "What's your budget range for solving this?"
If "don't have one," they're not serious.

5. "Walk me through how you've bought similar tools before."
If "never bought anything," long shot.

Qualify hard. Qualify early.

Your pipeline will thank you.

Which question do you always ask?

Why This Works:

• Immediately useful (can apply today)
• Specific and tactical
• Addresses common pain (wasted time)
• Question generates discussion

---

Problem Post (Day 4 - Monday)

Hook: Your sales team is lying to you about pipeline.

Post:

Your sales team is lying to you about pipeline.

Not intentionally. But they're over-optimistic.

The data doesn't lie:

- Reps forecast 80% close rate on "commit" deals
- Reality: 60% actually close
- That's a 25% miss every quarter

Why the gap?

- They want to believe they'll close
- They're scared to tell you bad news
- They don't know how to qualify accurately

How to fix it:

1. Implement MEDDIC scoring (objective criteria)
2. Review deals weekly (spot problems early)
3. Require evidence for each stage (no "feelings")
4. Celebrate disqualifications (praise good judgment)

Forecast accuracy went from 62% to 87% when we did this.

Your board will thank you.

How accurate is your forecast?

Why This Works:

• Provocative hook (gets attention)
• Identifies real problem
• Provides solution framework
• Shares results (87% accuracy)

Output Template

Produce the content calendar in this structure. Replace every bracketed field with concrete, audience-specific content. Do not leave placeholders.

# Social Selling Content Calendar

**Target Audience**: [Job titles/roles]
**Your Solution**: [What you sell]
**Content Goal**: [Attract/Educate/Engage]
**Posting Frequency**: [X] posts per week
**Duration**: 30 days

---

## Content Strategy

**Your Personal Brand Position**:
"[One-sentence positioning - e.g., 'I help B2B SaaS companies scale revenue without scaling headcount']"

**Content Themes**:
1. [Theme 1]: [Description]
2. [Theme 2]: [Description]
3. [Theme 3]: [Description]
4. [Theme 4]: [Description]

**Success Metrics**:
- Impressions: [Target]
- Engagement Rate: [Target %]
- Profile views: [Target]
- Connection requests: [Target]
- Inbound messages: [Target]

---

## 30-Day Content Calendar

### Week [N]: [Weekly Theme]

**Day [N] - [Weekday] ([Post Type])**

**Hook**: [One-line scroll-stopping opener]

**Post**:

[Full post body, formatted with line breaks, written in the user's voice]

**Why This Works**:
- [Reason 1]
- [Reason 2]
- [Reason 3]

**Best Time to Post**: [Day/time window]

---

[Repeat the Day block for all 30 posts, cycling through the content pillars and post types]

Coverage Requirements

• Generate the full 30 posts, not a sample. Distribute across all content pillars and post types.
• Structure the 4 weeks as a progression: Week 1 Establish Authority, Week 2 Problem/Solution Focus, Week 3 Stories and Social Proof, Week 4 Scale and Conversion.
• See examples.md for worked post examples in each style.

Content Templates by Persona

Use these topic banks to seed posts tailored to the target audience. Expand the relevant persona's themes into full posts using output-template.md and examples.md.

For VPs of Sales

Problem posts:

• Forecast accuracy
• Quota attainment
• Rep ramp time
• Pipeline coverage
• Deal velocity

Story posts:

• Scaling from 5 to 50 reps
• Turning around an underperforming team
• Building a repeatable process

How-to posts:

• Implementing sales methodology
• Onboarding new reps faster
• Improving win rates

For CTOs / VPs of Engineering

Problem posts:

• Developer productivity
• Tech debt
• Hiring challenges
• Team scaling
• Infrastructure costs

Story posts:

• Migration experiences
• Team building lessons
• Technical decisions

How-to posts:

• Evaluating tools
• Building team culture
• Managing technical debt