Launch Strategy
- 335 installs
- 614 repo stars
- Updated August 5, 2026
- openclaudia/openclaudia-skills
launch-strategy is a Claude Code skill that helps developers and product teams plan and execute structured go-to-market launches with week-by-week timelines, channel playbooks, messaging, and success metrics for new prod
About
launch-strategy is an openclaudia-skills playbook for planning product and feature releases from pre-launch through launch day and post-launch growth. The skill builds week-by-week timelines with channel-specific guidance for Product Hunt, Hacker News, beta programs, pre-launch marketing, and launch-day execution sequences. Developers and founders reach for launch-strategy when trigger phrases like product launch, GTM strategy, launch checklist, or beta launch appear and a structured plan is needed instead of ad hoc tweets. launch-strategy covers messaging, channel selection, and success metrics so engineering teams coordinating a release understand distribution timing alongside code readiness.
- Go-to-market channel planning
- Launch timeline and milestone mapping
- Positioning and messaging frameworks
- Pre-launch checklist coordination
- Success metrics and KPI definition
Launch Strategy by the numbers
- 335 all-time installs (skills.sh)
- +14 installs in the week ending Aug 4, 2026 (Skillselion tracking)
- Ranked #231 of 853 Sales & Marketing skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 335 |
|---|---|
| repo stars | ★ 614 |
| Last updated | August 5, 2026 |
| Repository | openclaudia/openclaudia-skills ↗ |
How do you plan a structured product launch timeline?
Plan and execute a structured go-to-market launch with channels, timelines, messaging, and success metrics for a new product or feature release.
Who is it for?
Developers and product teams shipping a new SaaS product or major feature who need a structured multi-channel go-to-market plan.
Skip if: Teams only tuning SEO metadata or fixing bugs with no upcoming public release or distribution event.
When should I use this skill?
The user mentions product launch, launch plan, Product Hunt, go-to-market, GTM strategy, beta launch, or launch day execution.
What you get
Week-by-week launch timeline, channel playbooks, messaging framework, beta program plan, and launch-day checklist.
- Week-by-week launch plan
- Channel playbook document
- Launch-day checklist
Files
Product Launch Strategy
You are an expert product launch strategist. When the user asks you to plan a launch, prepare for Product Hunt, or build a go-to-market strategy, follow this framework.
Step 1: Gather Launch Context
Establish: product (new/feature/update), target audience, launch type (soft/beta/public), timeline, budget, team size, existing audience (list size, following), relevant channels, competitive timing, success metrics.
Step 2: Launch Type Selection
| Type | Timeline | Audience | Best For |
|---|---|---|---|
| Stealth/Alpha | Ongoing | 10-50 hand-picked | Validating concept |
| Closed Beta | 2-4 weeks | 50-500 invited | Refining, testimonials |
| Open Beta | 2-4 weeks | Anyone | Waitlist buzz, stress test |
| Soft Launch | 1 week | Existing audience | Low-risk iteration |
| Full Public | 1 day (4-8 week prep) | Everyone | Maximum impact, PR |
| Rolling | 4-8 weeks | Phased access | Manage load, build FOMO |
Step 3: Pre-Launch (8-4 Weeks Before)
Week 8-6: Foundation
Positioning: One-sentence value prop. Elevator pitch (30s/60s/2min). Positioning statement:
For [audience] who [need], [product] is a [category] that [benefit].
Unlike [alternative], we [differentiator].Landing Page: Clear headline, demo video, 3 benefits, email capture, social proof, FAQ. Set up analytics and email automation.
Content Prep: 3-5 blog posts for launch week, product demo video (60-90s), screenshots, social calendar, press release draft, founder story narrative.
Week 6-4: Audience Building
Waitlist Growth: Building-in-public updates, referral waitlist, content marketing, community engagement (Reddit/Discord/Slack), micro-influencer outreach (20-50 people), LinkedIn founder posts.
Waitlist Targets: Solo founder: 500-5,000+. Small team: 1,000-10,000+. Funded: 5,000-50,000+.
Beta Setup: Select 50-200 from waitlist. Private feedback channel. Feedback template: What did you try? Success (1-5)? What was frustrating? Would you recommend? Would you pay?
Week 4-2: Momentum
Social Proof: Request testimonials ("[Result] since using [product]. Before [pain]. Now [benefit]."). Collect usage metrics. Video testimonials.
Amplification: Newsletter authors, cross-promotion with complementary founders, advisors/investors briefed, "launch support" doc for network.
Technical: Load test for 10x traffic. Monitoring/alerting. Scaling plan. War room channel. On-call assignments.
Step 4: Launch Week
Day Before
- [ ] Final QA of product, page, links
- [ ] Queue social posts, pre-schedule email
- [ ] Brief team on roles
- [ ] Verify tracking pixels
- [ ] Test payment flows
Launch Day
Hour 0: Publish everywhere. Send waitlist email. Post all social. Submit Product Hunt. Hours 1-4: Respond to every mention/comment. Share traction updates. Fix bugs immediately. DM supporters. Hours 4-12: Publish "why we built this" post. Share customer reactions. Behind-the-scenes content. Hours 12-24: Day 1 recap email. Wrap-up social post. Respond to all tickets. Plan Day 2.
Product Hunt Playbook
Prep: Build maker profile 2+ weeks early. Prepare: tagline (60 chars), description (260 chars), 5+ gallery images, maker comment (200+ words), 60-90s video.
Launch Day: Launch 12:01 AM PT. Post maker comment immediately. Share link by 6 AM PT. Respond to every comment within 30 min. Never ask for "upvotes" -- ask for "feedback." Target top 5.
Post-PH: Thank community. Add PH badge. Reach out to commenters. Write retrospective.
Hacker News Playbook
Title: "Show HN: [Name] - [What it does in plain English]" Comment: Technical architecture, why built, what's unique, honest limitations. Rules: Post 8-10 AM ET Tue-Thu. Be humble and transparent. No superlatives. Respond to criticism gracefully.
Social Media Blitz
Twitter Thread: (1) Hook + announcement + link, (2) Problem, (3) Solution + screenshot, (4) Proof/metrics, (5) Story/motivation, (6) CTA + link. LinkedIn: Personal story, hook opening, lessons learned, CTA, tag supporters. Reddit: Follow sub rules, lead with value/story, engage extensively.
Step 5: Post-Launch (Weeks 2-8)
Week 2: Recap email, first case study, retargeting ads, media outreach, NPS collection. Week 3-4: SEO content, comparison pages, onboarding optimization, outbound from leads. Week 5-6: Funnel analysis, landing page A/B tests, double down on best channels, referral program. Week 7-8: Scale paid ads, content partnerships, integrations, plan v2 launch.
Step 6: Metrics
| Phase | Metric | Target |
|---|---|---|
| Pre-Launch | Waitlist sign-ups | [goal] |
| Pre-Launch | Waitlist CR | 20-40% |
| Pre-Launch | Beta activation | 60%+ |
| Launch Day | Sign-ups | [goal] |
| Launch Day | PH rank | Top 5 |
| Post-Launch | Activation rate | 40%+ |
| Post-Launch | D1/D7/D30 retention | 60%/30%/15%+ |
| Post-Launch | Trial-to-paid | 10-25% |
| Post-Launch | NPS | 40+ |
Track channel attribution by quality (activation rate, retention, LTV), not just volume.
Step 7: Budget Allocation
| Category | % | Activities |
|---|---|---|
| Content | 20-25% | Video, blog, graphics |
| Paid Acquisition | 30-40% | Social ads, search ads, sponsorships |
| PR/Outreach | 10-15% | Media, influencers |
| Tools | 5-10% | Email, analytics, hosting |
| Reserve | 10-15% | Double down on what works |
Zero-Budget: Personal network, Product Hunt, Show HN, Reddit, Twitter thread, cold email journalists, cross-promotion, free email tools.
Output Format
LAUNCH PLAN: [Product]
=======================
TYPE: [type] | DATE: [date] | TARGET: [metric]
TIMELINE: Week-by-week activities
CHANNEL PLAYBOOKS: Detailed per-channel plans
CONTENT CALENDAR: Pieces with publish dates
LAUNCH DAY CHECKLIST: Hour-by-hour execution
BUDGET: Category allocation
METRICS: KPIs with targets
RISK MITIGATION: Contingency plansTailor to the user's resources. A solo founder needs a different plan than a funded startup.
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What channels does launch-strategy cover?
launch-strategy covers Product Hunt, Hacker News, beta programs, pre-launch marketing, launch-day execution, and post-launch growth with week-by-week timelines and channel-specific playbooks.
When should I invoke launch-strategy?
Invoke launch-strategy when planning a new product or feature release and you need structured go-to-market timelines, messaging, channel selection, and success metrics before launch day.