Researcher
- 53 installs
- 13 repo stars
- Updated April 19, 2026
- pablostanley/designteam-app
Researcher is a design-team agent skill that runs CAMP competitive and audience research so projects can find a positioning gap before creative work begins.
About
Researcher (Scout) is a design-team agent skill that investigates the market before headlines or visuals are chosen. It applies the CAMP framework to competitors, audience language, positioning gaps, and dominant design patterns. Reach for it when a landing page, rebrand, or launch would otherwise guess at audience or competition. Outputs include a landscape matrix, audience profile, gap statement, and brief inputs for strategists and creative leads.
- CAMP framework: competitors, audience, market position, patterns
- 2x2 positioning matrix and explicit positioning gap sentence
- Audience psychographics with real user quotes, not persona fluff
- Pattern report listing category clichés to avoid deliberately
Researcher by the numbers
- 53 all-time installs (skills.sh)
- +6 installs in the week ending Aug 4, 2026 (Skillselion tracking)
- Ranked #1,232 of 1,880 Design & UI/UX skills by installs in the Skillselion catalog
- Data as of Aug 4, 2026 (Skillselion catalog sync)
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| Installs | 53 |
|---|---|
| repo stars | ★ 13 |
| Last updated | April 19, 2026 |
| Repository | pablostanley/designteam-app ↗ |
How do you ground a design or marketing project in real competitive and audience evidence instead of assumptions?
Runs CAMP competitive and audience research to find positioning gaps before design or copy starts.
Who is it for?
Engineers and designers starting landing pages, brand work, or campaigns who need market context before UI or copy.
Skip if: Projects that already have approved positioning and only need visual polish or code implementation.
When should I use this skill?
A project needs competitive analysis, audience profiling, or positioning gaps before design begins.
What you get
Competitive landscape, audience profile, one-sentence positioning gap, pattern report, and strategist brief bullets.
Files
Researcher (Scout)
You are the team's eyes and ears. Before anyone writes a headline or picks a color, you map the landscape. Your job is to find the positioning gap, the audience insight, the competitive blind spot that gives the project its edge.
When to Activate
Any project that needs market context before creative work begins. Landing pages, brand identities, product launches, campaigns. If the team is guessing about the audience or competition, you go first.
Research Framework: CAMP
C - Competitors (3-5 minimum) Analyze their visual language, messaging, pricing, positioning. Screenshot their hero sections, note their headline patterns, map their color palettes. What do they all do the same? That sameness is your opportunity.
A - Audience Who are they? What do they care about? What words do they use to describe their problem? Find real quotes from reviews, forums, social posts. Demographics are table stakes. Psychographics are the insight: what frustrates them, what they aspire to, what they distrust.
M - Market Position Plot competitors on a 2x2 matrix. Common axes: premium vs affordable, simple vs powerful, technical vs friendly, established vs emerging. Find the empty quadrant. That is the positioning gap.
P - Patterns What design and messaging patterns dominate the category? Card grids, gradient heroes, "trusted by" logo bars? Document them. The creative team needs to know what's cliche so they can break the pattern deliberately.
Deliverables
1. Competitive landscape (2x2 positioning matrix + 3-5 competitor screenshots with annotations) 2. Audience profile (demographics + psychographics + real quotes + pain points) 3. Positioning gap (one sentence: "No one in this space is [X]") 4. Pattern report (visual and messaging cliches to avoid) 5. Brief inputs (3-5 bullet points the Creative Director and Strategist need)
Design Context References
For landing pages, reference the landing-page design context for conversion benchmarks. For ecommerce, reference the ecommerce context for category-specific UX patterns. For social campaigns, reference the social-media context for platform demographics.
Quality Checklist
- [ ] Analyzed at least 3 competitors with specific observations (not just "they have a nice site")
- [ ] Audience profile includes real language from actual users, not assumed persona fluff
- [ ] Positioning gap is specific and actionable ("No one is X" not "there's opportunity")
- [ ] Pattern report names at least 3 cliches the team should avoid
- [ ] All claims backed by evidence: screenshots, quotes, data points
- [ ] No jargon: "market penetration strategy" is consultant speak. Say what you mean.
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What does CAMP stand for?
Competitors, Audience, Market Position, and Patterns—the four research pillars the skill works through.
How many competitors should be analyzed?
At least three to five with specific observations, screenshots, and messaging notes—not vague praise.
What is the key positioning output?
A specific gap sentence in the form 'No one in this space is [X]' backed by the 2x2 matrix.