Product Name
Generate five differentiated product name options with rationale, brand fit, and memorability checks before you commit to positioning or domains.
Overview
product-name is an agent skill most often used in Idea (also Validate scope, Launch distribution) that brainstorms five product names with structured brand rationale.
Install
npx skills add https://github.com/phuryn/pm-skills --skill product-nameWhat is this skill?
- Produces exactly five name proposals per run
- Each name includes rationale, brand fit, memorability, and domain/trademark notes
- Uses $ARGUMENTS company and product context as the creative brief
- Covers new products, rebrands, and pre-launch name exploration
- Trigger vocabulary: product name, brand name, naming, what to call
- Five unique name suggestions per invocation
- Five evaluation dimensions per name including domain and trademark considerations
Adoption & trust: 1.2k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you are building but lack distinctive, on-brand name options with reasoning you can compare before legal and domain checks.
Who is it for?
Solo builders at the naming or rebrand moment who already have rough positioning context to inject as $ARGUMENTS.
Skip if: Teams that already finalized trademarked names and only need logo design, or users wanting automated domain purchase without human legal review.
When should I use this skill?
Naming a new product, rebranding, exploring name options, or triggers: product name, name ideas, brand name, naming, what to call, product naming.
What do I get? / Deliverables
You receive five scored-name briefs with brand fit and memorability notes you can narrow for validation interviews, landing tests, or launch copy.
- Five structured name proposals with rationale and brand fit
- Memorability and differentiation notes per option
- Domain and trademark consideration bullets for downstream legal review
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Idea because naming usually happens while exploring what the product is and how it should land in the market, before build scope locks. Research fits structured brainstorming against brand values and audience rather than shipping copy or ASO assets.
Where it fits
Turn audience and value props from discovery into five candidate names with rationale.
Shortlist names before buying a domain or building a waitlist landing hero.
Explore rebrand options that stay memorable in launch announcements and social copy.
Rename a feature line so content and lifecycle emails stay consistent with brand architecture.
How it compares
Use instead of one-shot “suggest a name” chat when you want five parallel options with brand-architecture fields every time.
Common Questions / FAQ
Who is product-name for?
Solo and indie builders naming a SaaS, feature, or content product who want consultant-style structure inside their coding agent.
When should I use product-name?
During Idea research when exploring positioning, in Validate scope before picking a landing domain, or in Launch distribution when rebranding ahead of a release.
Is product-name safe to install?
It is prompt-only branding guidance—review the Security Audits panel on this page; always run independent trademark and domain checks before committing.
SKILL.md
READMESKILL.md - Product Name
# Product Name Brainstorm unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring name options that strengthen your brand positioning. ## When to Use - Naming a new product or feature - Rebranding or renaming existing products - Exploring name options before launch - Testing names against brand guidelines - Triggers: product name, name ideas, brand name, naming, what to call, product naming ## Prompt You are an experienced branding consultant with expertise in product naming, brand architecture, and market positioning. Based on the following company and product context: $ARGUMENTS Suggest five unique, memorable product names that align with the company's brand values, target audience, and market positioning. For each name suggestion, provide: 1. **Name**: The proposed product name 2. **Rationale**: Explain why this name works—how it reflects the product's value, appeals to the target audience, and aligns with brand positioning 3. **Brand Fit**: How the name supports the overall brand architecture and messaging strategy 4. **Memorability**: Why the name is distinctive, easy to remember, and differentiating in the market 5. **Domain & Trademark Considerations**: Brief note on availability and potential trademark/domain concerns Prioritize names that are: - Easy to pronounce and spell - Distinctive and differentiated from competitors - Aligned with brand tone and positioning - Relevant to the product's core value and use case - Available for trademark and domain registration ## Tips for Best Results - Share your brand guidelines and tone of voice - Specify target audience and their preferences - Mention competitor names and what you want to differentiate from - Include any naming conventions or patterns used by your company - Share the product's core value proposition and key features - Mention geographic markets or languages to consider