Product Vision
Draft an inspiring, achievable, emotional product vision statement and align stakeholders before you lock scope or build.
Overview
Product Vision is an agent skill most often used in Idea (also Validate, Operate) that brainstorms an inspiring, achievable, emotional product vision statement from your workspace context.
Install
npx skills add https://github.com/phuryn/pm-skills --skill product-visionWhat is this skill?
- Produces a vision statement tuned for inspiring, achievable, and emotional clarity
- Frames vision as a living north star tied to strategy, not a one-time slogan
- Reads workspace context to ground vision in current product and market reality
- Trigger phrases: product vision, vision statement, north star, align team
- 3 output criteria: inspiring, achievable, emotional
Adoption & trust: 1.1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you're building tactically but lack a north star that motivates you and aligns partners around values and aspiration.
Who is it for?
Founders defining or refreshing vision before scope docs, investor narrative, or a team alignment pass.
Skip if: Skipping when you already have an approved vision locked in strategy docs and only need a task breakdown or code implementation.
When should I use this skill?
Defining or refining product vision, creating a vision statement, or aligning the team around shared direction.
What do I get? / Deliverables
You get a refined vision statement suitable for decks, onboarding, and scope checks—and can hand off to scope or roadmap skills once direction feels shared.
- Vision statement covering inspiration, achievability, and emotional connection
- Rationale tied to values and aspiration
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Vision is the earliest strategic anchor—who you serve and why—before validation artifacts and execution plans. Discover is where solo builders articulate north-star direction before competitor research hardens into a fixed roadmap.
Where it fits
Turn a vague product idea into an inspiring vision before competitor research narrows the solution.
Check that MVP scope and messaging still match the stated north star before prototyping.
Refresh vision language after retention data shows the original aspiration no longer fits the market.
How it compares
Use for narrative north-star alignment instead of jumping straight into feature lists or implementation plans in chat.
Common Questions / FAQ
Who is product-vision for?
Solo builders, indie founders, and small product leads who need a credible, emotional vision statement before validation and build work.
When should I use product-vision?
In Idea when discovering direction; in Validate when scope must reflect a shared north star; in Operate when iterating strategy after learning in market.
Is product-vision safe to install?
It is prose workflow guidance that may read project files you point it at; review the Security Audits panel on this page before trusting third-party skill packs in your repo.
SKILL.md
READMESKILL.md - Product Vision
# Product Vision ## Metadata - **Name**: product-vision - **Description**: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement. - **Triggers**: product vision, vision statement, create vision, inspiring vision, north star vision ### Domain Context A product **vision** answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction. ## Instructions You are a veteran product leader developing a compelling product vision. Your task is to brainstorm a product vision for $ARGUMENTS. ## Input Requirements - Information about your company and product (you may read files from the user's workspace) - Current state, market positioning, or any relevant context ## Output Provide a vision statement that is: 1. **Inspiring** - Motivates teams to wake up and commit to the goal 2. **Achievable** - Realistic based on resources, market, and capabilities 3. **Emotional** - Creates meaning and connection ## Process 1. Review provided company and product information 2. Identify the core problem being solved 3. Envision the ideal future state for customers and the company 4. Draft multiple vision options (3-5 variations) 5. Select the strongest vision and briefly explain your rationale 6. Highlight how this vision aligns with company values and market opportunity ## Notes - A great vision is memorable and can be communicated in one sentence - Balance ambition with credibility - Consider the perspective of customers, employees, and investors - Avoid jargon; use clear, emotionally resonant language --- ### Further Reading - [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and) - [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas) - [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)