Value Prop Statements
- 1.9k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
value-prop-statements generates targeted value proposition copy for marketing, sales, and onboarding segments.
About
The value-prop-statements skill turns existing value propositions into targeted statements for marketing, sales, and onboarding contexts. Each statement must address a specific segment or use case, emphasize primary benefits and desired outcomes, and highlight enabling features with clear compelling language. The prompt includes a Canva example framework showing statements for social media marketers, small business owners, and content creators with segment-specific pain points and outcomes. Tips request existing value props, target segments, pain points, differentiators, distribution channels, and brand voice guidelines. Use when writing marketing copy, sales messaging, onboarding messages, or segment-specific positioning rather than generic taglines.
- Builds segment-specific statements from supplied value propositions.
- Emphasizes benefits, outcomes, and enabling features per audience.
- Includes Canva-style multi-segment example framework in the prompt.
- Targets marketing, sales deck, and onboarding distribution channels.
- Requests brand tone and differentiators for sharper messaging.
Value Prop Statements by the numbers
- 1,944 all-time installs (skills.sh)
- +79 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #297 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Aug 6, 2026 (Skillselion catalog sync)
value-prop-statements capabilities & compatibility
- Capabilities
- segment messaging · benefit framing · sales copy · onboarding statements
- Use cases
- copywriting · marketing
What value-prop-statements says it does
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding.
Directly addresses a specific target market segment or use case
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| Installs | 1.9k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
How do I turn our value proposition into segment-specific marketing and sales statements?
Generate segment-specific value proposition statements for marketing copy, sales decks, and onboarding from existing value propositions.
Who is it for?
Growth and product teams crafting positioning copy across channels.
Skip if: Initial value proposition discovery without existing positioning inputs.
When should I use this skill?
User wants value proposition statements, marketing copy, or sales messaging from existing props.
What you get
Multiple audience-specific value statements with benefits, features, and compelling language.
- Marketing-page value statements
- Sales-deck messaging
- Onboarding copy blocks
Files
Value Proposition Statements
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
When to Use
- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
Prompt
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
- Directly addresses a specific target market segment or use case
- Emphasizes the primary benefit and desired outcome
- Highlights the key features and capabilities that make it possible
- Uses clear, compelling language that resonates with the audience
Example Framework (Canva)
To illustrate the approach, here are value proposition statements for Canva:
1. For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
2. For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
3. For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
Tips for Best Results
- Provide existing value propositions or key benefits
- Specify target segments and their pain points
- Include product features and differentiators
- Share distribution channels (marketing, sales, onboarding)
- Mention any brand tone or voice guidelines
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Further Reading
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Pick value-prop-statements when you already have value propositions and need channel-specific copy, not when starting discovery from zero.
FAQ
What must each statement include?
A target segment, primary benefit, outcome, and key enabling features.
Which channels does it support?
Marketing copy, sales presentations, and customer onboarding messages.
Does it invent a value prop from scratch?
It develops statements from existing value propositions and segment inputs you provide.
Is Value Prop Statements safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.