Value Prop Statements
Turn existing value propositions into ready-to-use statements for marketing pages, sales decks, and onboarding emails.
Overview
Value Proposition Statements is an agent skill most often used in Launch (also Validate, Grow) that generates marketing, sales, and onboarding copy from existing value propositions.
Install
npx skills add https://github.com/phuryn/pm-skills --skill value-prop-statementsWhat is this skill?
- Derives segment-specific statements from one or more existing value propositions
- Emphasizes primary benefit, desired outcome, and enabling features per statement
- Covers marketing, sales, and onboarding contexts from a single prompt pattern
- Uses growth-expert framing for compelling, audience-resonant language
- Accepts $ARGUMENTS-style inputs so you can batch variants for segments or use cases
Adoption & trust: 1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a solid value proposition document but no crisp, segment-specific lines for your site, deck, or onboarding flow.
Who is it for?
Solo builders refreshing launch copy or multi-segment messaging when the underlying value props are already written.
Skip if: Greenfield positioning when you have no value propositions yet—define core value props first, then run this skill.
When should I use this skill?
Writing marketing copy, creating sales messaging, crafting onboarding messages, or when triggers mention value proposition statements or positioning copy.
What do I get? / Deliverables
You get a set of value proposition statements per segment or use case, ready to paste into marketing, sales, and onboarding assets.
- Segment- or use-case-specific value proposition statements
- Marketing-, sales-, and onboarding-oriented copy variants
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is launch because the primary output is outward-facing copy for distribution and conversion, not the initial discovery of the value prop itself. Distribution covers sales messaging, promos, and channel-ready statements that solo builders ship when they start selling or announcing.
Where it fits
Generate three hero variants from the same value prop for A/B tests on a waitlist page.
Produce slide bullets and one-liners for a Product Hunt or investor teaser deck.
Draft onboarding checklist intros that mirror the benefit language from your homepage.
Refresh lifecycle email value lines per customer segment without rewriting strategy docs.
How it compares
A copy generator layered on existing strategy, not a substitute for full positioning or ICP research skills.
Common Questions / FAQ
Who is value-prop-statements for?
Founders and indie marketers who maintain value prop docs and need fast, consistent statements across sales and lifecycle channels.
When should I use value-prop-statements?
At validate for landing-page heroes, at launch for distribution and pitch materials, and at grow for lifecycle or support messaging aligned to segments.
Is value-prop-statements safe to install?
It is text-generation guidance only; confirm repo trust via the Security Audits panel on this page before install.
SKILL.md
READMESKILL.md - Value Prop Statements
# Value Proposition Statements Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages. ## When to Use - Writing marketing copy and promotional content - Creating sales decks and pitch materials - Crafting customer onboarding messages - Developing segment-specific messaging - Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy ## Prompt You are an experienced product growth expert with expertise in value proposition development and targeted messaging. Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts. For each statement, ensure it: - Directly addresses a specific target market segment or use case - Emphasizes the primary benefit and desired outcome - Highlights the key features and capabilities that make it possible - Uses clear, compelling language that resonates with the audience ## Example Framework (Canva) To illustrate the approach, here are value proposition statements for Canva: 1. **For Social Media Marketers**: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels. 2. **For Small Business Owners**: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience. 3. **For Content Creators**: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy. ## Tips for Best Results - Provide existing value propositions or key benefits - Specify target segments and their pain points - Include product features and differentiators - Share distribution channels (marketing, sales, onboarding) - Mention any brand tone or voice guidelines --- ### Further Reading - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)