Growth Loops
- 311 installs
- 43 repo stars
- Updated March 7, 2026
- pmprompt/claude-plugin-product-management
growth-loops is a Productivity & Planning agent skill that designs self-reinforcing acquisition, activation, retention, and referral loops for developers and PMs who need compounding user growth beyond linear funnels.
About
growth-loops is a pmprompt product-management agent skill that applies the Growth Loops framework from Brian Balfour, Reforge, and Elena Verna to shift teams from linear funnels toward compounding growth systems. The skill activates on requests to build a growth engine, design viral or content loops, move beyond paid acquisition, or diagnose why growth is not compounding, then structures loops where output becomes the next cycle's input across acquisition, activation, retention, and referral stages. Developers and PMs reach for growth-loops when planning SaaS lifecycle mechanics, embedding referral or content flywheels into product roadmaps, or translating growth strategy into implementable loop diagrams before engineering sprints. It lives in pmprompt/claude-plugin-product-management as a practical PM workflow skill rather than a marketing copy generator, and expects product context as input to produce actionable loop designs.
- Loop diagramming
- Input-output mapping
- Viral coefficient thinking
- Retention flywheels
- Compounding metrics
Growth Loops by the numbers
- 311 all-time installs (skills.sh)
- +11 installs in the week ending Aug 4, 2026 (Skillselion tracking)
- Ranked #880 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Data as of Aug 4, 2026 (Skillselion catalog sync)
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| Installs | 311 |
|---|---|
| repo stars | ★ 43 |
| Last updated | March 7, 2026 |
| Repository | pmprompt/claude-plugin-product-management ↗ |
How do you design self-reinforcing product growth loops?
Design self-reinforcing growth loops—acquisition, activation, retention, referral—that compound user growth instead of relying on one-off campaigns.
Who is it for?
Developers and PMs planning SaaS lifecycle mechanics who need structured growth-loop design instead of one-off campaign lists.
Skip if: Pure paid-ads budget planning, SEO technical audits, or teams without an existing product surface to attach loops to.
When should I use this skill?
A developer or PM asks to design growth loops, build a growth engine, create viral or content loops, or explain why growth is not compounding.
What you get
Documented growth loop map with acquisition, activation, retention, and referral stages and feedback paths for engineering and GTM alignment.
- Growth loop diagram
- Stage-by-stage loop specification
Files
Domain Context
This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.
Input Requirements
- Context about your product, feature, or problem
- Relevant data, research, or constraints (recommended but optional)
- Clear articulation of what you're trying to achieve
Growth Loops
What It Is
Growth Loops is a framework for building sustainable, compounding growth. The core insight: the best growth systems are loops, not funnels — where the output of one cycle becomes the input for the next.
Traditional growth thinking focuses on funnels: acquire users at the top, optimize conversion through stages, and measure output at the bottom. But funnels are linear. You pour effort in, you get results out, and then you start over. Loops are different: each cycle generates the fuel for the next cycle.
The key shift: Move from asking "How do we get more users?" to asking "How does each user we acquire generate more users?"
When to Use It
Use Growth Loops when you need to:
- Design your core growth engine before or after product-market fit
- Move beyond paid acquisition to more sustainable growth
- Understand why growth isn't compounding despite acquisition efforts
- Build virality, content, or sales loops into your product
- Evaluate distribution strategies for a new product or feature
- Diagnose why your "growth team" isn't producing results
- Plan how to capitalize on new distribution platforms (like ChatGPT)
When Not to Use It
- You haven't validated that anyone wants your product (find PMF first)
- You're optimizing micro-conversions without a growth model
- You're looking for "growth hacks" rather than systematic growth
- Your product has no natural mechanism for users to generate more users
Resources
Reforge Programs:
- Growth Series — the comprehensive deep dive
- Product-Led Growth course — PLG and PLS specifics
Key Thinkers:
- Brian Balfour (Reforge) — loops framework, platform cycles
- Elena Verna — product-led sales, PQA, B2B growth
- Casey Winters — kindle vs. fire strategies
Further Reading
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What framework does growth-loops implement?
growth-loops implements the Growth Loops framework associated with Brian Balfour, Reforge, and Elena Verna. The skill maps acquisition, activation, retention, and referral stages into self-reinforcing cycles instead of linear funnel stages.
When should teams use growth-loops?
growth-loops fits when teams ask to design growth loops, build a growth engine, create viral or content loops, or diagnose stagnant compounding growth. It expects product and feature context as input for practical loop design.