Strategic Narrative
- 335 installs
- 43 repo stars
- Updated March 7, 2026
- pmprompt/claude-plugin-product-management
strategic-narrative is an agent skill that crafts Andy Raskin-style company and product strategic narratives for developers and PMs who must align executives, sales, and marketing before public messaging ships.
About
strategic-narrative is a product-management skill in pmprompt/claude-plugin-product-management implementing Andy Raskin's Strategic Narrative framework. It helps teams move pitches from feature lists into stories about market change—defining the problem shift, villain, stakes, and promised future that align executives, sales, and marketing before public messaging goes live. Developers and PMs reach for strategic-narrative when asked for a strategic narrative, company story, movement narrative, or pitch deck rooted in why customers should care now. The skill expects context about the product, market, and audience, then applies proven PM patterns for practical day-to-day narrative work rather than generic copywriting.
- Problem shift framing
- villain and hero arc
- executive alignment brief
- messaging hierarchy
- objection handling beats
Strategic Narrative by the numbers
- 335 all-time installs (skills.sh)
- +12 installs in the week ending Aug 4, 2026 (Skillselion tracking)
- Ranked #844 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Data as of Aug 4, 2026 (Skillselion catalog sync)
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| Installs | 335 |
|---|---|
| repo stars | ★ 43 |
| Last updated | March 7, 2026 |
| Repository | pmprompt/claude-plugin-product-management ↗ |
How do you write a strategic product narrative?
Craft a company or product strategic narrative that aligns execs, sales, and marketing on the problem shift, villain, and promised future before public messaging goes live.
Who is it for?
Product managers and technical leads preparing company or product launch narratives that must align leadership and GTM teams on a movement story.
Skip if: Engineers documenting API endpoints or sprint tickets who do not need executive-level positioning or pitch narrative structure.
When should I use this skill?
The user asks for a strategic narrative, Andy Raskin framework, company story, movement narrative, or pitch deck about why customers should care.
What you get
Strategic narrative document, pitch storyline, and aligned messaging framework for executives, sales, and marketing.
- Strategic narrative draft
- Pitch storyline outline
Files
Domain Context
This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.
Input Requirements
- Context about your product, feature, or problem
- Relevant data, research, or constraints (recommended but optional)
- Clear articulation of what you're trying to achieve
Strategic Narrative
What It Is
Strategic Narrative is a framework for crafting the one story that drives everything: sales, marketing, product, fundraising, and recruiting. The core insight: don't pitch your product as the solution to a problem — position it as the path to winning a new game the world is playing.
The traditional pitch structure is what Andy Raskin calls "the arrogant doctor": You have a problem, I have a solution, let me tell you why mine is better. This sets you up for feature comparison and bragging.
Strategic Narrative flips this entirely. Instead of leading with pain points, you lead with a shift in the world — from an old game to a new game. You're not selling a treatment; you're defining a movement and inviting people to join.
The key shift: Move from "Here's your problem, here's our solution" to "The world has changed, here's how winners are playing, and we'll help you win."
When to Use It
Use Strategic Narrative when you need to:
- Create a sales deck or pitch that resonates beyond features
- Position a product in a crowded market where feature comparison fails
- Align company teams (sales, marketing, product) around one story
- Fundraise with a compelling vision investors can rally behind
- Recruit by articulating a mission people want to join
- Differentiate from competitors without feature-by-feature comparisons
- Scale beyond founder-led sales by giving teams a story to tell
Best fit: B2B enterprise technology companies with complex products and group buying decisions.
When Not to Use It
- Simple consumer purchases — people comparing specs on a shelf
- Pure commodity products — where price truly is the only differentiator
- Products with no real choice — employer-mandated software
- Very early stage — before you've talked to customers
Resources
From Andy Raskin:
- "The Greatest Sales Deck I've Ever Seen" — the viral post analyzing Zuora's deck
- The Bigger Narrative podcast
Related Reading:
- Story by Robert McKee
- Building a StoryBrand by Donald Miller
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What framework does strategic-narrative use?
strategic-narrative implements Andy Raskin's Strategic Narrative framework, turning feature pitches into stories about market change with a clear problem shift, villain, and promised future.
When should teams use strategic-narrative?
strategic-narrative fits before public messaging goes live—when executives, sales, and marketing need one aligned story about why the product matters now, not a bullet list of features.