Content Marketing

# Content Marketing - All Guest Insights

*23 guests, 35 mentions*

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## Ada Chen Rekhi
*Ada Chen Rekhi*

> "I know a lot of people have talked about doing a LinkedIn 30. So 30 days of posting something on LinkedIn in terms of content every day for 30 days straight, and just getting past that barrier of sharing."

**Insight:** Consistency in content creation is a 'vegetable'—a difficult task that requires repeated exposure to overcome the initial discomfort and lack of skill.

**Tactical advice:**
- Commit to a 'LinkedIn 30' to force the habit of sharing insights.
- Write for an 'audience of one' to make the process feel more authentic and less like self-promotion.
- Focus on crystallizing a thought that is useful to you rather than chasing viral metrics.

*Timestamp: 01:04:14*


## Andy Raskin
*Andy Raskin_*

> "What I find is like, yeah, there's this a while where you're writing and it feels like you're talking to nobody and then gradually it grows and you'll have these peaks, but then over time is where the magic is."

**Insight:** Content marketing success is a result of long-term consistency punctuated by high-impact 'peaks.'

**Tactical advice:**
- Focus on long-term consistency rather than expecting immediate 'boom' results.
- Use platforms like Medium or LinkedIn to build an audience without intermediaries.

*Timestamp: 00:18:14*


## Barbra Gago
*Barbra Gago*

> "And then tactically, it's a lot of content marketing and a lot of thought leadership. When you're building a category, you need to make sure that there is a category that's validated by analysts and directory sites and things like that... And then of course, getting a lot of content around because when you're generating a new category, you're also needing to educate buyers that there is a category that they can now budget for and why they should allocate budget for that."

**Insight:** Content marketing in category creation serves as an educational tool to justify new budget allocations for buyers.

**Tactical advice:**
- Produce high volumes of content to educate the market on the new category
- Use content to explain why a new budget line item is necessary

*Timestamp: 23:15*


## Ben Williams
*Ben Williams*

> "We have a side car product called Snyk Advisor. Snyk Advisor, it's basically a service that developers use to search and find open source packages when they're considering integrating some within their software applications... anyone searching on Google for a package that does X, Y, Z or a specific package by name, Snyk Advisor will be right up there in terms of the search results."

**Insight:** Programmatic SEO assets that provide utility (like a package health score) can drive massive top-of-funnel acquisition.

**Tactical advice:**
- Build programmatic SEO assets that index high-intent search terms
- Provide free utility or data (like security scores) to attract users from search engines

*Timestamp: 00:23:44*


## Camille Hearst
*Camille Hearst*

> "One of the things that I've seen that I don't know if people realize is consistency and predictability of content creation... there is something to churning out consistent quality work and putting it out there for your audience to consume and respond and react to that goes a long way. It's almost like the 10,000 hours."

**Insight:** Predictable and consistent output is the most critical factor for long-term audience growth and creator success.

**Tactical advice:**
- Maintain a consistent schedule to build audience habits
- Focus on 'churning out' work to reach the '10,000 hours' of mastery

*Timestamp: 00:20:08*


## Cam Adams
*Cam Adams*

> "He set up a whole team of people who looked at people's motivations and the top jobs to be done that Canva could service. He then mapped that through the entire experience of going into Google, typing a search query, getting that search query, seeing that it was a great result, firstly getting to the top result, but then also the experience after they land