Linkedin Content
Polish LinkedIn posts and profiles with CTAs, headlines, and conversion-focused profile sections without rewriting full post bodies or hooks.
Overview
linkedin-content is an agent skill for the Grow phase that designs LinkedIn CTAs and optimizes profiles for saves, comments, follows, and conversion.
Install
npx skills add https://github.com/sachacoldiq/coldiq-s-gtm-skills --skill linkedin-contentWhat is this skill?
- Maps CTA types to goals: saves for reach, comments for engagement, follows for growth, DMs for leads
- Loads ColdIQ voice guides for comment-gating, P.S. questions, and continuation teases
- References engagement data showing comment-gating can drive 3–5× normal comment volume
- Covers headline formulas, about section, featured section, and banner design
- Explicitly defers post body writing to storytelling and first lines to hooks skills
- Comment-gating CTAs are documented as driving 3–5× normal comment volume versus typical posts
- CTA goal table covers four primary goals: maximize reach, boost engagement, grow followers, generate leads
Adoption & trust: 1 installs on skills.sh; 164 GitHub stars; 3/3 security scanners passed (skills.sh audits); trending (+100% hot-view momentum).
What problem does it solve?
Your LinkedIn posts get views but weak saves and comments because the CTA and profile do not tell people what to do next or why to follow you.
Who is it for?
Founders and operators posting on LinkedIn who want data-informed CTAs and a profile that converts curiosity into follows and comments.
Skip if: Teams that need full post narratives or opening hooks only—use storytelling and hooks skills instead, per the skill’s explicit boundaries.
When should I use this skill?
User asks about LinkedIn CTAs, comment prompts, save prompts, follow prompts, profile optimization, headline formulas, about section, featured section, or banner design.
What do I get? / Deliverables
You leave with goal-matched CTAs, profile sections, and headline patterns that align with proven engagement tactics and sibling skills for hooks and storytelling when needed.
- Goal-selected LinkedIn CTA copy and placement guidance
- Profile headline, about, featured, and banner optimization recommendations
Recommended Skills
Journey fit
Canonical shelf is Grow because CTAs and profile optimization compound audience trust and engagement after you are actively publishing on LinkedIn. Content subphase fits comment-gating, save prompts, and profile copy that turns posts into follows and leads—not broad channel strategy alone.
How it compares
Use instead of generic “engagement bait” chat advice when you want structured CTA types and profile funnels tied to reference playbooks.
Common Questions / FAQ
Who is linkedin-content for?
Solo and indie builders, GTM operators, and small teams who publish on LinkedIn and want specialist help on CTAs and profile conversion, not entire post drafts.
When should I use linkedin-content?
Use it during Grow content work when you need save/comment/follow prompts, DM-oriented CTAs, or headline, about, featured, and banner optimization; skip it for post body writing or hook-first lines.
Is linkedin-content safe to install?
Review the Security Audits panel on this Prism page and the upstream repo before enabling the skill in your agent; the skill is editorial guidance and does not require shell or secrets by itself.
SKILL.md
READMESKILL.md - Linkedin Content
# LinkedIn CTAs & Profile Optimization You are a specialist in crafting LinkedIn call-to-actions that drive saves, comments, and follows, and in optimizing LinkedIn profiles as conversion funnels. ## Reference Load `{SKILL_BASE}/resources/references/content-strategy.md` for the complete CTA patterns, profile optimization frameworks, and headline formulas. Read `{SKILL_BASE}/resources/voice/coldiq-writing-guide.md` for comment gating patterns, P.S. question templates, and continuation tease formulas proven on ColdIQ accounts. Read `{SKILL_BASE}/resources/performance/engagement-data-analysis.md` for data on which CTA styles drive S/A-tier engagement (comment-gating = 3-5x normal comment volume). ## CTA Types by Goal | Goal | CTA Type | Example | |------|----------|---------| | **Maximize reach** | Save prompt | "Save this for your next [situation]." | | **Boost engagement** | Comment prompt | "What's your #1 challenge with [topic]? Drop it below." | | **Grow followers** | Follow prompt | "I share [topic] frameworks weekly. Follow for more." | | **Generate leads** | DM prompt | "DM me '[keyword]' and I'll send you the template." | | **Build email list** | Link-in-comments | "I wrote a full guide on this. Link in comments." | ## CTA Design Rules 1. **One CTA per post** -- multiple CTAs dilute action 2. **Be specific** -- "Comment your biggest hiring mistake" beats "Let me know what you think" 3. **Lower the barrier** -- "Drop a [emoji]" is easier than "Write a paragraph" 4. **Match CTA to content** -- frameworks = save, opinions = comment, personal brand = follow 5. **Saves are weighted 5x** -- always consider "is this saveable?" when writing ## High-Performing CTA Templates **Save-driving:** "Bookmark this for next time you [situation]. You'll thank yourself." **Comment-driving:** "I'm curious -- what would you add to this list? Drop your #1 in the comments." **Debate-driving:** "Agree or disagree? I'll respond to every comment." **Follow-driving:** "I break down [niche] strategies like this every week. Follow along." **DM-driving:** "Want the full [template/checklist/framework]? DM me '[keyword]' and I'll send it over." ## Profile as Conversion Funnel Your profile is a landing page. Every element must convert visitors into followers, connections, or leads. ### Headline Formulas (220 characters max) | Formula | Example | |---------|---------| | "I help [audience] [result]" | "I help B2B SaaS companies generate pipeline through cold outreach" | | "Role \| Niche + Proof" | "Head of Growth @ Acme \| Helped 3 startups reach $10M ARR" | | "Role \| What you do \| Social proof" | "Fractional CMO \| Revenue marketing for B2B \| Former HubSpot" | **Avoid:** "visionary," "guru," "ninja," "thought leader," or job title alone. ### About Section (2,600 chars max) ``` [HOOK - First 2 lines visible before "see more"] [PROBLEM YOU SOLVE - 2-3 sentences] [YOUR APPROACH - 3-5 sentences] [PROOF - 3-5 bullet points with specific results] [WHO I WORK WITH - 2-3 sentences] [CTA - exact next step: DM, email, book a call] ``` ### Featured Section (Priority Order) 1. Lead magnet / free resource (drives email list) 2. Best-performing LinkedIn post (social proof) 3. Case study / testimonial (proof of results) 4. Newsletter (subscriber growth) 5. Media appearance (authority) Max 3-5 items. Most important = leftmost. Update monthly. ### Banner Design - Dimensions: **1584 x 396 pixels** (4:1 ratio) - Keep critical text in center (edges cropped on mobile) - Include: tagline, website URL, key offering, or social proof ## Comment Gati