Seo Content Audit

Name: Seo Content Audit
Author: schwepps

schwepps/skills

49 installs
15 repo stars
Updated January 19, 2026
schwepps/skills

Helps with security tasks.

About

seo-content-audit is a Claude Code skill for security. It helps solo builders move faster with AI-assisted development.

seo-content-audit
Security
AI-coding skill

Seo Content Audit by the numbers

49 all-time installs (skills.sh)
Ranked #1,338 of 2,203 Security skills by installs in the Skillselion catalog
Data as of Aug 5, 2026 (Skillselion catalog sync)

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Installs	49
repo stars	★ 15
Last updated	January 19, 2026
Repository	schwepps/skills ↗

What it does

Helps with security tasks.

Files

SKILL.mdMarkdownGitHub ↗

SEO Content Audit Framework

Professional methodology for comprehensive on-page SEO and content quality analysis.

When to Use This Skill

Auditing existing content for SEO performance
Reviewing new content before publication
Identifying optimization opportunities
Evaluating E-E-A-T signals
Scoring content quality
Competitive content analysis
Creating content improvement plans

Audit Workflow

Phase 1: On-Page SEO Elements

Title Tag Analysis:

□ Length: 50-60 characters
□ Primary keyword near beginning (first 30 chars)
□ Unique across site
□ Compelling for CTR
□ Brand included (if space)
□ No keyword stuffing
□ Matches search intent

Meta Description Analysis:

□ Length: 150-160 characters
□ Contains primary keyword
□ Includes call-to-action
□ Unique across site
□ Accurately describes content
□ Compelling for clicks

Header Structure (H1-H6):

Requirements:
□ Single H1 matching topic
□ H1 contains primary keyword
□ Logical hierarchy (H1 → H2 → H3)
□ No skipped levels
□ Keywords in H2s naturally
□ Descriptive, not generic

URL Structure:

□ Clean, descriptive
□ Contains primary keyword
□ Under 60 characters
□ Lowercase with hyphens
□ No parameters or IDs
□ Matches content hierarchy

Phase 2: Content Quality Assessment

Content Completeness Scoring:

Factor	Check	Score
Topic coverage	Comprehensive vs. shallow	/10
Unique value	Original insights vs. rehash	/10
Accuracy	Factual, verifiable	/10
Freshness	Current information	/10
Depth	Expert-level detail	/10

The C.R.E.A.T.E. Framework:

Factor	Question	Score 1-4
Comprehensiveness	Does it fully answer the query?
Relevance	Does it match search intent?
Expertise	Does it demonstrate deep knowledge?
Actionability	Can readers apply this immediately?
Trustworthiness	Are claims supported by evidence?
Engagement	Is it interesting to read?

Readability Standards:

Target reading level: Grade 8-10 (Flesch-Kincaid)
Paragraph length: 2-4 sentences ideal
Sentence variety: Mix short and medium
Scannable formatting: Headers, bullets, bold
Visual aids: Images, tables, diagrams where helpful

Phase 3: Keyword Optimization

Primary Keyword Checklist:

□ In title tag (first 30 chars)
□ In H1
□ In first 100 words
□ In at least one H2
□ In meta description
□ In URL
□ Natural density: 0.5-1.5%
□ In image alt text (if relevant)

Semantic Coverage:

□ LSI keywords present
□ Related entities mentioned
□ Question variations addressed
□ Synonyms used naturally
□ Topic cluster alignment
□ Search intent fully matched

Keyword Density Guidelines:

Primary keyword: 0.5-1.5% density (natural)
Secondary keywords: 0.3-0.8% each
LSI/Related terms: Natural inclusion
Avoid: Keyword stuffing (>2%)

Phase 4: E-E-A-T Evaluation

Experience Signals:

□ First-hand experience indicated
□ Case studies/examples included
□ Original data or research
□ Process documentation
□ Real-world applications shown
□ Personal insights shared

Expertise Signals:

□ Author credentials visible
□ Author bio with qualifications
□ Technical accuracy verified
□ Comprehensive coverage
□ Expert quotes/interviews
□ Specialized terminology used correctly

Authority Signals:

□ Authoritative external citations
□ Links to primary sources
□ Industry recognition mentioned
□ Published research referenced
□ Brand authority established
□ Backlink profile (if available)

Trust Signals:

□ Contact information accessible
□ Privacy policy linked
□ Editorial guidelines visible
□ Sources cited inline
□ Last updated date shown
□ Author photo and bio
□ Secure site (HTTPS)

Phase 5: Internal Linking

Best Practices:
□ 3-10 internal links per 1000 words
□ Descriptive anchor text (not "click here")
□ Links to related content
□ Links from high-authority pages
□ Logical link hierarchy
□ No orphan pages
□ Breadcrumb navigation

Phase 6: Performance Signals

Metrics to Evaluate (if available):

□ Organic traffic trend
□ Average position for target keywords
□ Click-through rate (CTR)
□ Bounce rate
□ Time on page
□ Pages per session
□ Conversion rate

Benchmarks:

Metric	Poor	Average	Good
CTR (pos 1-3)	<3%	3-8%	>8%
Bounce rate	>70%	50-70%	<50%
Time on page	<1min	1-3min	>3min

Output Format

# SEO Content Audit Report

**Page:** [URL or filename]
**Date:** [Date]
**Overall Score:** X/100

## Executive Summary
[2-3 sentence overview of findings]

## Scores by Category

| Category | Score | Status |
|----------|-------|--------|
| On-Page SEO | X/20 | [Good/Needs Work/Critical] |
| Content Quality | X/25 | [Good/Needs Work/Critical] |
| Keyword Optimization | X/15 | [Good/Needs Work/Critical] |
| E-E-A-T Signals | X/20 | [Good/Needs Work/Critical] |
| AI/GEO Readiness | X/20 | [Good/Needs Work/Critical] |

## Priority Issues (Fix First)
1. **[Issue]** - [Impact] - [Fix]
2. **[Issue]** - [Impact] - [Fix]
3. **[Issue]** - [Impact] - [Fix]

## On-Page SEO Findings
- Title: [Current] → [Recommended]
- Meta: [Current] → [Recommended]
- Headers: [Analysis]
- URL: [Analysis]

## Content Quality Findings
- C.R.E.A.T.E. Score: X/24
- Word count: [X] (Recommended: [Y])
- Readability: Grade [X]
- Gaps: [List]

## Keyword Analysis
- Primary: [Keyword] - Density: X%
- Missing opportunities: [List]
- Over-optimized: [List if any]

## E-E-A-T Assessment
- Strengths: [List]
- Gaps: [List]
- Recommendations: [List]

## Action Plan

**Immediate (This Week):**
- [ ] Action 1
- [ ] Action 2

**Short-term (This Month):**
- [ ] Action 1
- [ ] Action 2

**Ongoing:**
- [ ] Action 1
- [ ] Action 2

Quick Audit (5-Point Check)

1. Title & Meta - Optimized, compelling, <60 chars? 2. H1 & Structure - Clear hierarchy, keyword in H1? 3. Content Depth - Comprehensive, >1500 words for guides? 4. E-E-A-T - Author credentials, trust signals visible? 5. AI Ready - TL;DR present, extractable format?

Scoring Guide

90-100: Excellent - Minor optimizations only
70-89: Good - Some improvements needed
50-69: Needs Work - Significant gaps to address
Below 50: Critical - Major overhaul required

Scoring Rubric (Detailed)

On-Page SEO (20 points):

Title tag optimized: 5 pts
Meta description optimized: 4 pts
Header structure correct: 4 pts
URL optimized: 3 pts
Image alt text: 2 pts
Internal links: 2 pts

Content Quality (25 points):

Comprehensiveness: 5 pts
Accuracy: 5 pts
Originality: 5 pts
Readability: 5 pts
Engagement: 5 pts

Keyword Optimization (15 points):

Primary keyword placement: 6 pts
Semantic coverage: 5 pts
Natural density: 4 pts

E-E-A-T (20 points):

Experience signals: 5 pts
Expertise signals: 5 pts
Authority signals: 5 pts
Trust signals: 5 pts

AI/GEO Readiness (20 points):

TL;DR/Summary: 4 pts
Extractable structure: 4 pts
FAQ section: 4 pts
Schema markup: 4 pts
Fact density: 4 pts

Competitor Analysis Framework

When comparing against competitors:

1. Identify top 3-5 ranking competitors for target keyword 2. Analyze their content:

Word count
Header structure
Topics covered
Unique angles
E-E-A-T signals

3. Find gaps:

Topics they miss
Questions unanswered
Data not included

4. Create differentiation plan:

Original research
Better visuals
More comprehensive coverage
Stronger E-E-A-T

SEO Content Audit Checklists

1. On-Page SEO Checklist 2. Content Quality Checklist 3. E-E-A-T Checklist 4. Technical Content Checklist 5. User Experience Checklist

---

On-Page SEO Checklist

Title Tag (High Priority)

Check	Status	Notes
Length 50-60 characters	□	Actual: ___ chars
Primary keyword present	□	Keyword: ________
Keyword near beginning	□	Position: ___
Unique (not duplicated)	□
Compelling/click-worthy	□
Brand at end (optional)	□
No keyword stuffing	□
Matches page intent	□

Meta Description (Medium Priority)

Check	Status	Notes
Length 150-160 characters	□	Actual: ___ chars
Primary keyword present	□
Call-to-action included	□	CTA: ________
Unique (not duplicated)	□
Accurate description	□
Compelling for CTR	□

URL Structure (Medium Priority)

Check	Status	Notes
Contains primary keyword	□
Short and descriptive	□	Words: ___
Lowercase only	□
Hyphens (not underscores)	□
No unnecessary parameters	□
Matches site hierarchy	□
No dates (unless news)	□

Header Structure (High Priority)

Check	Status	Notes
Single H1 present	□	Count: ___
H1 contains primary keyword	□
Logical H1→H2→H3 hierarchy	□
No skipped levels	□
H2s contain secondary keywords	□
Headers describe sections	□
Headers scannable	□

Image Optimization (Medium Priority)

Check	Status	Notes
Descriptive alt text	□
Primary keyword in hero alt	□
File names descriptive	□
Compressed file sizes	□
Modern format (WebP/AVIF)	□
Lazy loading implemented	□
Width/height specified	□

Internal Links (High Priority)

Check	Status	Notes
3-10 internal links present	□	Count: ___
Descriptive anchor text	□
Links to relevant content	□
No broken links	□
Page receives internal links	□	Count: ___
No orphan page status	□

---

Content Quality Checklist

Comprehensiveness

Check	Status	Notes
Topic fully covered	□
Related questions answered	□
No major gaps	□	Gaps: ________
Subtopics included	□
Reader needs met	□

Relevance

Check	Status	Notes
Matches search intent	□	Intent: ________
Information current	□	Last updated: ___
Addresses actual query	□
Target audience appropriate	□

Accuracy

Check	Status	Notes
Facts verified	□
Statistics sourced	□	Sources: ___
No errors found	□
Technical accuracy	□

Originality

Check	Status	Notes
Not copied/plagiarized	□
Unique insights present	□
Original data/research	□
Fresh perspective	□

Readability

Check	Status	Notes
Appropriate reading level	□	Grade: ___
Short paragraphs (<4 sentences)	□
Clear language	□
Active voice preferred	□
Jargon explained	□

Structure

Check	Status	Notes
Logical flow	□
Clear introduction	□
Organized sections	□
Helpful subheadings	□
Clear conclusion/summary	□

Visual Elements

Check	Status	Notes
Images support content	□	Count: ___
Tables where appropriate	□
Lists for clarity	□
White space adequate	□
Font readable	□

---

E-E-A-T Checklist

Experience

Check	Status	Notes
First-hand experience evident	□
Personal insights included	□
Real examples/case studies	□
Process documentation	□
Authentic perspective	□

Expertise

Check	Status	Notes
Author credentials displayed	□
Author bio present	□
Demonstrates deep knowledge	□
Technical accuracy	□
Industry terminology correct	□
Up-to-date information	□

Authority

Check	Status	Notes
Author recognized in field	□
Site has topic authority	□
External links/citations	□
Brand mentioned elsewhere	□
Industry awards/recognition	□

Trust

Check	Status	Notes
Sources cited	□	Count: ___
Links to authoritative sources	□
Contact information present	□
About page exists	□
Privacy policy present	□
HTTPS enabled	□
No misleading claims	□

---

Technical Content Checklist

Schema Markup

Check	Status	Notes
Appropriate schema type	□	Type: ________
Article/BlogPosting schema	□
Author schema	□
FAQPage schema (if FAQ)	□
HowTo schema (if tutorial)	□
Breadcrumb schema	□
Rich Results Test passes	□

Performance

Check	Status	Notes
Page loads < 3 seconds	□	Time: ___s
LCP < 2.5s	□	Actual: ___s
CLS < 0.1	□	Actual: ___
INP < 200ms	□	Actual: ___ms

Mobile

Check	Status	Notes
Mobile-friendly	□
Text readable without zoom	□
Touch targets adequate	□
No horizontal scroll	□
Content parity with desktop	□

Indexation

Check	Status	Notes
Page indexable	□
No noindex tag	□
Canonical self-referencing	□
In XML sitemap	□
GSC shows indexed	□

---

User Experience Checklist

Navigation

Check	Status	Notes
Clear navigation to page	□	Clicks from home: ___
Breadcrumbs present	□
Related content linked	□
Back button works	□

Engagement

Check	Status	Notes
Clear value proposition	□
Engaging introduction	□
Visual breaks in text	□
Interactive elements (if relevant)	□
Clear call-to-action	□

Accessibility

Check	Status	Notes
Alt text on images	□
Color contrast adequate	□
Keyboard navigable	□
Form labels present	□
Skip links available	□

Trust Indicators

Check	Status	Notes
Publish date visible	□
Last updated date	□
Author byline	□
Source attributions	□
No intrusive ads	□

SEO Competitor Content Analysis Guide

1. Competitor Identification 2. Content Gap Analysis 3. On-Page Comparison 4. Content Performance Benchmarking 5. Actionable Insights

---

Competitor Identification

Types of SEO Competitors

1. DIRECT COMPETITORS
   Same products/services, same target market
   → Most important for commercial keywords

2. INDIRECT COMPETITORS
   Different products, same audience needs
   → Important for informational content

3. SERP COMPETITORS
   Rank for your target keywords
   → May not be business competitors
   → Critical for content strategy

Finding SERP Competitors

Method 1: Manual SERP Analysis

For each target keyword:
1. Search in incognito mode
2. Record top 10 organic results
3. Note SERP features present
4. Identify recurring domains

Method 2: Tool-Based Discovery

Ahrefs/Semrush:
└── Site Explorer → Organic Competitors
    └── Shows domains sharing the most keywords

Screaming Frog SERP Analysis:
└── Bulk check keywords → Export SERP results

Competitor Priority Matrix

Competitor Type	Keyword Overlap	Priority
High overlap + Direct	>50%	1 (Critical)
High overlap + Indirect	>50%	2 (Important)
Low overlap + Direct	<50%	3 (Monitor)
Low overlap + Indirect	<50%	4 (Awareness)

---

Content Gap Analysis

Topic Gap Identification

Process:

1. Export competitor keywords (ranking positions 1-20)
2. Export your keywords (same criteria)
3. Find keywords where:
   ├── Competitor ranks, you don't
   ├── Competitor ranks higher
   └── Competitor has content, you don't
4. Categorize gaps by intent and priority

Gap Analysis Template

Topic/Keyword	Competitor	Their Position	Your Position	Content Exists?	Priority
[keyword 1]	[comp A]	3	-	No	High
[keyword 2]	[comp B]	5	15	Yes (weak)	Medium
[keyword 3]	[comp A]	1	8	Yes	Low

Content Type Gap Analysis

Analyze competitor content types:

□ Definitive guides (5,000+ words)
□ How-to tutorials
□ Comparison articles
□ Listicles/roundups
□ Case studies
□ Original research/data
□ Tools/calculators
□ Templates/downloads
□ Video content
□ Infographics
□ FAQ pages
□ Glossaries

Mark which types:
✓ You have
✗ You don't have
⚡ Competitor excels at

SERP Feature Gap Analysis

SERP Feature	Competitor A	Competitor B	Your Site	Opportunity
Featured Snippet	✓	✗	✗	High
People Also Ask	✓	✓	✗	High
Image Pack	✗	✓	✗	Medium
Video Carousel	✓	✗	✗	Medium
FAQ Rich Result	✓	✓	✗	High
Knowledge Panel	✗	✗	✗	Low

---

On-Page Comparison

Side-by-Side Analysis Framework

For each competing page, document:

1. Content Metrics

| Metric | Competitor A | Competitor B | Your Page |
|--------|--------------|--------------|-----------|
| Word count | | | |
| Heading count | | | |
| Image count | | | |
| Video embeds | | | |
| Tables/lists | | | |
| External links | | | |
| Internal links | | | |
| Reading time | | | |

2. On-Page SEO Elements

| Element | Competitor A | Competitor B | Your Page |
|---------|--------------|--------------|-----------|
| Title length | | | |
| Title keyword position | | | |
| Meta desc length | | | |
| H1 text | | | |
| URL structure | | | |
| Schema types | | | |

3. Content Structure

Document the outline/structure of top-ranking pages:

Competitor A Outline:
├── H1: [title]
├── H2: [section]
│   ├── H3: [subsection]
│   └── H3: [subsection]
├── H2: [section]
└── H2: [FAQ/Conclusion]

Compare to your content structure.

4. E-E-A-T Signals

| Signal | Competitor A | Competitor B | Your Page |
|--------|--------------|--------------|-----------|
| Author bio | ✓/✗ | | |
| Author credentials | ✓/✗ | | |
| Sources cited | Count: | | |
| Last updated visible | ✓/✗ | | |
| Expert quotes | ✓/✗ | | |
| Original research | ✓/✗ | | |

Competitor Content Scoring

Score each competitor on a 1-5 scale:

Factor	Comp A	Comp B	Your Site
Depth/comprehensiveness
Accuracy/quality
Freshness
User experience
Visual elements
Unique value
Total	/30	/30	/30

---

Content Performance Benchmarking

Traffic & Ranking Benchmarks

Using SEO Tools (Ahrefs/Semrush):

For each competitor page, gather:
├── Estimated monthly traffic
├── Number of ranking keywords
├── Top ranking keywords
├── Referring domains
├── Page authority/rating
└── Social shares

Benchmark Comparison Table

Metric	Industry Avg	Top Competitor	Your Site	Gap
Avg. word count (top 10)
Avg. backlinks (top 10)
Avg. DR of ranking pages
Featured snippet win %
PAA inclusion %

Content Age Analysis

For target keywords, analyze:

Position 1-3 content age:
├── Published: [date]
├── Last updated: [date]
├── Age: [months/years]
└── Update frequency: [pattern]

Insight: Do fresh updates correlate with rankings?

---

Actionable Insights

Gap to Action Translation

Gap Type	Finding	Recommended Action	Priority
Missing topic	Competitor ranks for X, we have no content	Create comprehensive guide	High
Thin content	Our content 500 words, competitors 2000+	Expand and deepen content	High
Missing SERP feature	Competitor in featured snippet	Add snippet-optimized section	High
Outdated content	Our content 2 years old, competitors updated	Update and refresh	Medium
Missing format	Competitors have video, we don't	Add video content	Medium
Weak E-E-A-T	Competitors have author bios, we don't	Add author expertise signals	Medium
Missing schema	Competitors have FAQ schema	Implement structured data	Medium

Content Improvement Priority Matrix

        High Impact
            │
   QUICK    │    STRATEGIC
   WINS     │    PRIORITIES
            │
Low ────────┼──────── High
Effort      │        Effort
            │
   FILL     │    CONSIDER
   INS      │    LATER
            │
        Low Impact

Quick Wins (Low effort, High impact):

Add FAQ sections to existing content
Update titles and meta descriptions
Add internal links
Implement schema markup

Strategic Priorities (High effort, High impact):

Create comprehensive guides for gap topics
Develop original research/data
Build topical authority through content clusters

Fill-Ins (Low effort, Low impact):

Minor content updates
Image optimization
Social sharing buttons

Consider Later (High effort, Low impact):

Complete site redesign
Video production (unless high priority)
Tool/calculator development

Competitor Monitoring Schedule

Activity	Frequency	Tool/Method
SERP position tracking	Weekly	Ahrefs/Semrush
New competitor content alerts	Weekly	Google Alerts, Ahrefs
Competitor content audit	Quarterly	Manual analysis
Full gap analysis	Bi-annually	Comprehensive review
SERP feature monitoring	Monthly	SERP tracker

SEO Content Audit Scoring Rubrics

1. Overall Scoring Framework 2. On-Page SEO Scoring 3. Content Quality Scoring 4. E-E-A-T Scoring 5. Keyword Optimization Scoring 6. Performance Scoring

---

Overall Scoring Framework

Score Calculation

Total Score = Weighted Average of:
├── On-Page SEO: 25%
├── Content Quality: 30%
├── E-E-A-T: 20%
├── Keyword Optimization: 15%
└── Performance: 10%

Score Interpretation

Score Range	Rating	Action Required
90-100	Excellent	Minor optimization only
80-89	Good	Targeted improvements
70-79	Average	Significant optimization needed
60-69	Below Average	Major revision required
<60	Poor	Complete overhaul needed

---

On-Page SEO Scoring

Title Tag (25 points max)

Criteria	Points	Scoring
Length optimal (50-60 chars)	5	5=optimal, 3=close, 1=too short/long
Primary keyword present	5	5=yes near front, 3=yes but buried, 0=no
Unique across site	5	5=unique, 0=duplicate
Click-worthy/compelling	5	5=excellent, 3=good, 1=generic
Matches search intent	5	5=perfect match, 3=partial, 1=mismatch

Meta Description (15 points max)

Criteria	Points	Scoring
Length optimal (150-160 chars)	3	3=optimal, 2=close, 1=too short/long
Primary keyword present	3	3=yes, 0=no
Call-to-action included	3	3=clear CTA, 1=weak, 0=none
Unique across site	3	3=unique, 0=duplicate
Compelling for CTR	3	3=excellent, 2=good, 1=generic

Header Structure (20 points max)

Criteria	Points	Scoring
Single H1 present	5	5=one H1, 0=zero or multiple
H1 contains primary keyword	5	5=yes, 3=partial, 0=no
Logical hierarchy	5	5=perfect, 3=minor issues, 1=broken
Headers describe content	5	5=excellent, 3=adequate, 1=poor

URL Structure (10 points max)

Criteria	Points	Scoring
Contains primary keyword	3	3=yes, 0=no
Short and descriptive	3	3=excellent, 2=acceptable, 1=too long
Proper format (lowercase, hyphens)	2	2=correct, 0=issues
Clean (no parameters)	2	2=clean, 0=messy

Internal Links (15 points max)

Criteria	Points	Scoring
Adequate outbound internal links	5	5=3-10 links, 3=1-2, 0=none
Descriptive anchor text	5	5=descriptive, 3=ok, 1=generic
Receives internal links	5	5=>5 inbound, 3=1-5, 0=orphan

Images (15 points max)

Criteria	Points	Scoring
Alt text present and descriptive	5	5=all good, 3=some, 1=missing
Optimized file sizes	5	5=all optimized, 3=some, 1=heavy
Relevant to content	5	5=highly relevant, 3=adequate, 1=filler

---

Content Quality Scoring

Comprehensiveness (20 points max)

Criteria	Points	Scoring
Topic coverage depth	8	8=exhaustive, 5=thorough, 3=basic, 1=thin
Related questions answered	6	6=all major, 4=most, 2=few
No significant gaps	6	6=complete, 4=minor gaps, 2=major gaps

Relevance (20 points max)

Criteria	Points	Scoring
Matches search intent	8	8=perfect, 5=good, 3=partial, 1=mismatch
Information current	6	6=current, 4=slightly dated, 2=outdated
Target audience appropriate	6	6=perfect fit, 4=acceptable, 2=mismatch

Accuracy (20 points max)

Criteria	Points	Scoring
Facts verified/verifiable	8	8=all verified, 5=mostly, 3=some issues
Sources cited	6	6=well sourced, 4=some sources, 2=none
No errors found	6	6=error-free, 4=minor errors, 2=major errors

Originality (20 points max)

Criteria	Points	Scoring
Unique content (not copied)	8	8=original, 4=some unique, 0=copied
Fresh perspective/insights	6	6=novel, 4=somewhat unique, 2=generic
Original data/research	6	6=original data, 4=unique analysis, 2=none

Readability & Structure (20 points max)

Criteria	Points	Scoring
Appropriate reading level	5	5=audience-appropriate, 3=too complex/simple
Clear structure and flow	5	5=excellent, 3=adequate, 1=confusing
Visual formatting aids reading	5	5=excellent use, 3=adequate, 1=walls of text
Engaging writing style	5	5=compelling, 3=readable, 1=dull

---

E-E-A-T Scoring

Experience (25 points max)

Criteria	Points	Scoring
First-hand experience evident	10	10=clear, 5=implied, 0=none
Personal insights/examples	8	8=rich examples, 4=some, 0=none
Process documentation	7	7=detailed, 4=partial, 0=none

Expertise (25 points max)

Criteria	Points	Scoring
Author credentials displayed	10	10=strong credentials, 5=basic, 0=none
Demonstrates deep knowledge	8	8=expert level, 5=competent, 2=basic
Technical accuracy	7	7=accurate, 4=minor issues, 1=errors

Authority (25 points max)

Criteria	Points	Scoring
Author/site recognized	10	10=well known, 5=some recognition, 0=unknown
External citations/mentions	8	8=many, 5=some, 2=few, 0=none
Topic authority signals	7	7=strong, 4=moderate, 1=weak

Trust (25 points max)

Criteria	Points	Scoring
Sources properly cited	8	8=well cited, 5=some, 2=rarely, 0=never
Transparent/honest	7	7=very transparent, 4=adequate, 1=questionable
Trust signals present	5	5=about, contact, policies, 3=partial, 0=missing
Secure site (HTTPS)	5	5=HTTPS, 0=HTTP

---

Keyword Optimization Scoring

Primary Keyword (40 points max)

Location	Points	Present?
Title tag	8	□
H1	8	□
First paragraph	8	□
URL	6	□
Meta description	5	□
Image alt text	5	□

Keyword Usage (30 points max)

Criteria	Points	Scoring
Natural keyword density (1-2%)	10	10=optimal, 6=acceptable, 2=too low/high
No keyword stuffing	10	10=natural, 5=borderline, 0=stuffed
Variations used naturally	10	10=excellent variety, 5=some, 2=repetitive

Semantic Coverage (30 points max)

Criteria	Points	Scoring
Related terms present	10	10=comprehensive, 6=good, 3=limited
LSI keywords included	10	10=thorough, 6=adequate, 3=few
Topic entities covered	10	10=complete, 6=most, 3=some

---

Performance Scoring

Traffic Metrics (40 points max)

Metric	Excellent	Good	Average
Organic sessions	+15	+10	+5
Click-through rate	+15	+10	+5
Position (avg)	+10	+7	+4

Scoring thresholds:

CTR: >5%=Excellent, 3-5%=Good, 1-3%=Average, <1%=Poor
Position: 1-3=Excellent, 4-10=Good, 11-20=Average, >20=Poor

Engagement Metrics (30 points max)

Metric	Excellent	Good	Average
Time on page	+10	+7	+4
Bounce rate	+10	+7	+4
Pages/session	+10	+7	+4

Scoring thresholds:

Time: >4min=Excellent, 2-4min=Good, 30s-2min=Average, <30s=Poor
Bounce: <40%=Excellent, 40-60%=Good, 60-80%=Average, >80%=Poor

Technical Performance (30 points max)

Metric	Excellent	Good	Average
LCP	+10	+7	+4
INP	+10	+7	+4
CLS	+10	+7	+4

Scoring thresholds (using Google's):

LCP: <2.5s=Excellent, 2.5-4s=Good, >4s=Poor
INP: <200ms=Excellent, 200-500ms=Good, >500ms=Poor
CLS: <0.1=Excellent, 0.1-0.25=Good, >0.25=Poor

---

Final Score Calculation Template

ON-PAGE SEO: ___/100 × 0.25 = ___
├── Title: ___/25
├── Meta: ___/15
├── Headers: ___/20
├── URL: ___/10
├── Links: ___/15
└── Images: ___/15

CONTENT QUALITY: ___/100 × 0.30 = ___
├── Comprehensiveness: ___/20
├── Relevance: ___/20
├── Accuracy: ___/20
├── Originality: ___/20
└── Readability: ___/20

E-E-A-T: ___/100 × 0.20 = ___
├── Experience: ___/25
├── Expertise: ___/25
├── Authority: ___/25
└── Trust: ___/25

KEYWORD: ___/100 × 0.15 = ___
├── Primary: ___/40
├── Usage: ___/30
└── Semantic: ___/30

PERFORMANCE: ___/100 × 0.10 = ___
├── Traffic: ___/40
├── Engagement: ___/30
└── Technical: ___/30

TOTAL SCORE: ___/100

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About

Seo Content Audit by the numbers

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What it does

Files

SEO Content Audit Framework

When to Use This Skill

Audit Workflow

Phase 1: On-Page SEO Elements

Phase 2: Content Quality Assessment

Phase 3: Keyword Optimization

Phase 4: E-E-A-T Evaluation

Phase 5: Internal Linking

Phase 6: Performance Signals

Output Format

Quick Audit (5-Point Check)

Scoring Guide

Scoring Rubric (Detailed)

Competitor Analysis Framework

SEO Content Audit Checklists

Table of Contents

On-Page SEO Checklist

Title Tag (High Priority)

Meta Description (Medium Priority)

URL Structure (Medium Priority)

Header Structure (High Priority)

Image Optimization (Medium Priority)

Internal Links (High Priority)

Content Quality Checklist

Comprehensiveness

Relevance

Accuracy

Originality

Readability

Structure

Visual Elements

E-E-A-T Checklist

Experience

Expertise

Authority

Trust

Technical Content Checklist

Schema Markup

Performance

Mobile

Indexation

User Experience Checklist

Navigation

Engagement

Accessibility

Trust Indicators

SEO Competitor Content Analysis Guide

Table of Contents

Competitor Identification

Types of SEO Competitors

Finding SERP Competitors

Content Gap Analysis

Topic Gap Identification

Gap Analysis Template

Content Type Gap Analysis

SERP Feature Gap Analysis

On-Page Comparison

Side-by-Side Analysis Framework

Competitor Content Scoring

Content Performance Benchmarking

Traffic & Ranking Benchmarks

Benchmark Comparison Table

Content Age Analysis

Actionable Insights

Gap to Action Translation

Content Improvement Priority Matrix

Competitor Monitoring Schedule

SEO Content Audit Scoring Rubrics

Table of Contents

Overall Scoring Framework

Score Calculation

Score Interpretation

On-Page SEO Scoring

Title Tag (25 points max)

Meta Description (15 points max)