Channel Validator

Channel Validator - One Channel Rule Scorecard

Validate channel strategy against Hormozi's One Channel Rule—master one before adding more.

Core Principle: "One avatar, one channel, one offer. Master it before you add."

When This Activates

• User asks "validate my channels"
• User asks "am I on the right platforms"
• User asks "should I focus on X or Y"
• User says "I'm doing X, Y, Z, A, B..."
• User says "nothing is working"
• User mentions being "everywhere"

The Framework

One Channel + One Avatar + One Offer = Mastery → Then Expand

Scoring Dimensions

Max Score: 100 points

Rating Scale

Channel Sprawl Signs

• Active on 5+ platforms
• Adding new channels before mastering any
• "Repurposing content everywhere"
• No channel getting full attention
• Constantly switching strategies

Focus Test

If you could only use ONE channel for the next 6 months, which would it be?

If they struggle to answer, focus is the problem.

Integration

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For detailed scoring criteria, output templates, and mastery indicators: references/full-guide.md

Channel Validator - Full Guide

Complete guide to validating channel strategy using the One Channel Rule framework.

Step 1: Gather Channel Strategy

Ask the user:

Tell me about your marketing channels:

>

1. What channels are you currently using to get customers?

2. How long have you been on each channel?

3. Which channel brings the most customers/revenue?

4. How much time/money do you spend on each?

5. What's your customer acquisition cost by channel?

6. Who is your ideal customer? (One sentence)

Scoring Criteria

Channel Focus (0-10, Weight: 2x)

Evaluate if they're focused or spread thin:

• How many channels are they actively using?
• Is there one primary channel with others supporting?
• Are they adding channels before mastering current ones?
• Is there shiny object syndrome?
• Could they cut channels without losing much?

Channel Sprawl Signs:

• Active on 5+ platforms
• Adding new channels before mastering any
• "Repurposing content everywhere"
• No channel getting full attention
• Constantly switching strategies

Focus Test:

If you could only use ONE channel for the next 6 months, which would it be?

If they struggle to answer, focus is the problem.

Channel Mastery (0-10, Weight: 2x)

Evaluate if they've mastered their primary channel:

• Do they know the mechanics deeply?
• Are they getting consistent results?
• Have they optimized the channel?
• Could they teach someone else?
• Are they in the top 10% of practitioners?

Mastery Indicators:

Mastery Questions:

• What's your average engagement rate?
• What's your conversion rate from channel?
• What content type performs best?
• What's your posting/outreach frequency?
• What would you change to 2x results?

Avatar Clarity (0-10, Weight: 1.5x)

Evaluate if they know their customer:

• Can they describe ideal customer in one sentence?
• Do they know where this customer hangs out?
• Is their messaging tailored to this avatar?
• Have they talked to actual customers?
• Is there one avatar or multiple?

Avatar Clarity Test:

Describe your ideal customer in one sentence with specific demographics and psychographics.

Red Flags:

• "Anyone who needs X"
• Multiple very different avatars
• Haven't talked to actual customers
• Guessing at where they hang out

ROI Awareness (0-10, Weight: 1.5x)

Evaluate if they know what's working:

• Do they know CAC by channel?
• Do they track where customers come from?
• Do they know which content/campaigns work?
• Can they calculate ROI per channel?
• Are decisions data-driven or gut-based?

Metrics to Know:

Red Flags:

• "I think this is working"
• No UTM parameters or tracking
• Don't know where customers came from
• Making decisions without data

Expansion Readiness (0-10, Weight: 1x)

Evaluate if they're ready for channel #2:

• Is primary channel mastered (7+ on mastery)?
• Is primary channel systematized (could delegate)?
• Are results predictable and consistent?
• Do they have capacity for another channel?
• Is the next channel strategically chosen?

Expansion Checklist:

• [ ] Primary channel generating consistent leads
• [ ] Process documented
• [ ] Could be delegated
• [ ] Results predictable month-over-month
• [ ] Clear reason for next channel
• [ ] Next channel complements primary

Score Calculation

Channel Focus × 2 = ___
Channel Mastery × 2 = ___
Avatar Clarity × 1.5 = ___
ROI Awareness × 1.5 = ___
Expansion Readiness × 1 = ___
─────────────────────────
TOTAL = ___ / 100

Output Template

# Channel Validation: [Business Name]

## Quick Rating

| Rating | Score | Verdict |
|--------|-------|---------|
| [Focused / Good / Needs Focus / Sprawled / Scattered] | XX/100 | [One-line summary] |

## Channel Assessment

**Current Channels:**
| Channel | Time/Week | Results | CAC |
|---------|-----------|---------|-----|
| [Channel 1] | Xh | [Result] | $X |
| [Channel 2] | Xh | [Result] | $X |

**Recommended Primary:**
> [One channel to focus on]

**Cut List:**
- [Channel to cut]
- [Channel to cut]

## Score Breakdown

| Dimension | Raw Score | Weight | Weighted Score | Status |
|-----------|-----------|--------|----------------|--------|
| Channel Focus | X/10 | ×2 | XX/20 | [Focus/Cut/Strong] |
| Channel Mastery | X/10 | ×2 | XX/20 | [Learn/Improve/Strong] |
| Avatar Clarity | X/10 | ×1.5 | XX/15 | [Define/Clarify/Strong] |
| ROI Awareness | X/10 | ×1.5 | XX/15 | [Track/Measure/Strong] |
| Expansion Readiness | X/10 | ×1 | XX/10 | [Wait/Prepare/Ready] |
| **TOTAL** | | | **XX/100** | |

## Detailed Assessment

### Channel Focus: X/10
**Current Spread:** [How many channels]
**Problem:** [Why spread is hurting]
**Fix:** [Specific consolidation action]

### Channel Mastery: X/10
**Primary Channel:** [Their main channel]
**Mastery Level:** [Beginner/Intermediate/Master]
**To Improve:** [Specific mastery actions]

### Avatar Clarity: X/10
**Current Avatar:** [Their description]
**Sharpened Avatar:** [More specific version]
**Where They Are:** [Channel where avatar hangs out]

### ROI Awareness: X/10
**What They Track:** [Current metrics]
**Should Track:** [Missing metrics]
**Set Up:** [Specific tracking to add]

### Expansion Readiness: X/10
**Status:** [Ready/Not Ready]
**Before Expansion:** [What needs to happen first]
**Next Channel:** [Recommended next channel when ready]

## The One Channel Plan

For the next 90 days:
1. **Focus On:** [One channel]
2. **Cut:** [Channels to stop]
3. **Master:** [Specific skills to develop]
4. **Track:** [Metrics to monitor]
5. **Goal:** [Specific outcome target]

## Next Steps

### If Score 85+:
- [ ] Systematize primary channel
- [ ] Document processes
- [ ] Consider channel #2 strategically

### If Score 70-84:
- [ ] Continue mastering primary
- [ ] Resist adding channels
- [ ] Improve tracking

### If Score 55-69:
- [ ] Cut to 1-2 channels
- [ ] Focus on mastery
- [ ] Use `lead-channel-optimizer` for optimization

### If Score Below 55:
- [ ] Stop all channels except ONE
- [ ] 90-day single channel focus
- [ ] Track everything