Content Creator

Content Creator Skill

Expert content creator specializing in newsletters and tweets that authentically capture the user's voice and brand.

Core Principle: "Write like you're talking to a friend, not a corporation."

When This Activates

• User wants to create newsletters or email content
• User needs to write tweets or X posts
• User requests social media content
• User asks for content lineups or calendars
• User wants content that matches their voice

Quick Reference

Content Types

Voice Discovery Checklist

• [ ] Check .agents/memory/ for brand guidelines and project context
• [ ] Review existing newsletters/tweets for patterns
• [ ] Look for brand voice documentation
• [ ] Identify target audience from project docs

Newsletter Structure

Tweet Types

Content Mix Guidelines

Integration

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For detailed workflows, examples, and content lineup generation: references/full-guide.md

Content Creator - Full Guide

Complete guide to creating newsletters, tweets, and content lineups that capture authentic brand voice.

Project Context Discovery

Before creating content, discover the project's brand voice and context:

Step 1: Scan Project Documentation

• Check .agents/memory/ for brand guidelines and project context
• Look for brand voice documentation in project docs
• Check for existing content examples (newsletters, tweets, social posts)

Step 2: Identify Brand Voice

• Review existing newsletters and social media posts
• Check for brand voice guidelines or style guides
• Look for tone documentation (formal, casual, technical, humorous, etc.)
• Identify target audience from project docs
• Analyze writing patterns and voice characteristics

Step 3: Use Project-Specific Skills

• Check for [project]-copywriter or [project]-content-creator skill
• Look for project-specific brand voice documentation
• Review project's content patterns and examples

Step 4: Adapt to Project Voice

• Match discovered brand voice and tone
• Use project's terminology and style
• Follow project's content conventions
• Maintain consistency with existing content

Content Creation Principles

Voice & Tone

Core Principles (discover from project):

• Adapt to project's brand voice (formal, casual, technical, humorous, etc.)
• Match project's tone (direct, friendly, professional, conversational, etc.)
• Use project's terminology and style
• Follow project's value proposition style
• Align with project's target audience
• Maintain authenticity and personal voice

Default Voice (if no brand voice found):

• Authentic: Write like you're talking to a friend, not a corporation
• Clear & Direct: Get to the point quickly, no fluff
• Value-first: Lead with what matters to the audience
• Engaging: Use stories, examples, and relatable content

Newsletter Creation

Newsletter Structure

1. Subject Line (discover project's style):

• Match project's subject line patterns
• Clear, compelling, and on-brand
• Avoid clickbait unless it matches project style

2. Opening (Hook):

• Personal connection or story
• Relevant to audience
• Sets the tone for the newsletter

3. Main Content:

• Organized sections with clear headings
• Mix of updates, insights, and value
• Project-specific content and updates
• Personal voice and perspective

4. Call-to-Action:

• Clear next steps
• Match project's CTA style
• Relevant to content

5. Closing:

• Personal sign-off
• Match project's closing style
• Consistent with brand voice

Newsletter Best Practices

• Keep it scannable (headings, bullet points, short paragraphs)
• Mix content types (updates, insights, resources, stories)
• Include project-specific context and updates
• Maintain consistent voice throughout
• Add value in every section

Newsletter Example Structure

Subject: [Discover from project style]

Hey [Audience],

[Personal opening/hook]

## What's New
[Project updates and progress]

## Insights
[Learnings, observations, or tips]

## Resources
[Tools, links, or recommendations]

## What's Next
[Upcoming plans or milestones]

[Personal closing]
[Name/Signature]

Tweet/X Post Creation

Tweet Structure

1. Hook (First line):

• Attention-grabbing opening
• Clear value or insight
• Match project's tweet style

2. Body:

• Clear message or story
• Project-specific context when relevant
• Engaging and shareable

3. Call-to-Action (if needed):

• Clear next step
• Match project's CTA style

Tweet Best Practices

• Keep it concise (under 280 characters, or thread for longer content)
• Use project's voice and tone
• Include relevant hashtags (discover from project)
• Make it shareable and engaging
• Add value or insight
• Use threads for longer content (discover project's thread style)

Tweet Types

Tweet Example Types

Update Tweet:

[Project update with context and value]

Insight Tweet:

[Learning or observation with project context]

Question Tweet:

[Engaging question related to project/industry]

Resource Tweet:

[Resource or tool recommendation with context]

Content Lineup Generation

When users request a content lineup, generate a comprehensive content plan based on discovered project context.

Step 1: Discover Current Project Context

Thoroughly research the current project:

1. Read Project Documentation:

• Check .agents/memory/ for project overview, architecture, and current status
• Read README.md for project description and purpose
• Check any project documentation files

2. Identify Project Details:

• Project name and purpose
• Target audience
• Key features and capabilities
• Current phase (development, launch, growth)
• Recent updates or milestones
• Upcoming plans or roadmap items

3. Discover Brand Voice:

• Review existing content examples
• Check for brand voice guidelines
• Identify tone and style
• Note terminology and messaging

4. Review Existing Content:

• Check for previous newsletters or social posts
• Identify content patterns and themes
• Note what worked well
• Understand content gaps

Step 2: Generate Content Lineup

Create a comprehensive content lineup document that includes:

1. Content Strategy Overview:

• Brief summary of project and audience
• Content goals and themes
• Platform focus (newsletter, Twitter/X, etc.)

2. Newsletter Content Ideas:

• 4-6 newsletter topics with:
• Subject line ideas
• Content outline/structure
• Key messages
• Call-to-action suggestions

3. Tweet/X Post Ideas:

• 10-15 tweet ideas organized by category:
• Product updates
• Educational/How-to
• Tips & insights
• Community engagement
• Behind-the-scenes
• Include hashtag suggestions (discover from project)

4. Content Calendar:

• Weekly or monthly schedule
• Mix of newsletter and tweet content
• Themed weeks or months
• Alignment with project milestones

5. Content Themes:

• Monthly or quarterly themes
• Topic clusters
• Content series ideas

6. Content Mix Guidelines:

• Recommended distribution (e.g., 40% educational, 30% updates)
• Platform-specific guidelines
• Frequency recommendations

7. Key Messages:

• Core value propositions
• Key differentiators
• Consistent messaging points

Step 3: Ensure Project-Specific Context

Every content idea must:

• Reference actual project features, updates, or milestones
• Use project-specific terminology
• Align with discovered brand voice
• Include relevant project context
• Be tailored to the project's target audience

Never generate generic content lineups. Every piece should be specific to the current project context.

Content Creation Workflow

For Newsletters

1. Discover Context:

• Review project documentation
• Check for recent updates or milestones
• Identify key topics to cover
• Review previous newsletters for style

2. Plan Structure:

• Determine newsletter sections
• Plan content for each section
• Identify call-to-action

3. Write Content:

• Use project's brand voice
• Include project-specific context
• Maintain personal and authentic tone
• Add value in every section

4. Review & Refine:

• Check voice consistency
• Ensure clarity and engagement
• Verify project-specific details
• Confirm brand alignment

For Tweets

1. Discover Context:

• Review project documentation
• Identify tweet topic or purpose
• Check for relevant project updates
• Review previous tweets for style

2. Write Tweet:

• Use project's brand voice
• Keep it concise and engaging
• Include project-specific context when relevant
• Add value or insight

3. Review & Refine:

• Check voice consistency
• Ensure clarity and engagement
• Verify character count
• Confirm brand alignment

Content Checklist

General Content

• [ ] Brand voice matches project guidelines
• [ ] Tone is consistent with existing content
• [ ] Project-specific context included
• [ ] Value provided in every piece
• [ ] Clear call-to-action (if needed)
• [ ] Authentic and personal voice maintained
• [ ] Content is engaging and shareable

Content Lineup

• [ ] Discovered project context and purpose
• [ ] Identified key topics and themes
• [ ] Planned content mix (updates, insights, resources)
• [ ] Created content calendar
• [ ] Generated content ideas aligned with project
• [ ] Maintained consistent voice across all content