Traffic Validator

Name: Traffic Validator
Author: shipshitdev

shipshitdev/library

105 installs
31 repo stars
Updated August 2, 2026
shipshitdev/library

Check whether a landing page or early site receives real, attributable traffic before you invest in full product build, ads, or public launch commitments.

About

The traffic-validator skill from shipshitdev/library supports indie builders validating whether early landing pages attract meaningful visitors. It reviews traffic quality, attribution, and anomalies so teams avoid overbuilding when acquisition signals are weak, noisy, or inflated by bots and low-intent clicks.

Landing-page traffic authenticity checks
Source and referrer validation
Early demand signal assessment
Bot or junk traffic filtering
Go/no-go guidance before deeper build

Traffic Validator by the numbers

105 all-time installs (skills.sh)
Ranked #1,135 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
Data as of Aug 3, 2026 (Skillselion catalog sync)

npx skills add https://github.com/shipshitdev/library --skill traffic-validator

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Installs	105
repo stars	★ 31
Last updated	August 2, 2026
Repository	shipshitdev/library ↗

What it does

Check whether a landing page or early site receives real, attributable traffic before you invest in full product build, ads, or public launch commitments.

Files

SKILL.mdMarkdownGitHub ↗

Traffic Validator - Traffic Secrets Scorecard

Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.

Brunson's Principle: "Your customers are already congregating. Find the watering holes."

When This Activates

User asks "validate my traffic plan"
User asks "is my audience strategy right"
User says "I can't get enough traffic"
User asks "should I do paid or organic"
User mentions Dream 100

The Framework

Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience

Scoring Dimensions

Dimension	Weight	What It Measures
Dream 100 Clarity	2x	Do you know where audience congregates?
Hook Strategy	1.5x	Are you interrupting the scroll?
Work In vs. Buy In	1.5x	Is approach clear and appropriate?
Funnel Alignment	1.5x	Does traffic match funnel temperature?
Audience Ownership	1.5x	Are you building owned audience?
Conversion Path	1x	Is traffic turning into customers?

Max Score: 100 points

Rating Scale

Score	Rating	Verdict
85-100	Traffic Machine	Scale and optimize
70-84	Good Foundation	Address weak points
55-69	Needs Work	Fix before scaling
40-54	Scattered	Consolidate and focus
0-39	No Strategy	Start from scratch

Quick Gather Questions

1. Where is traffic coming from currently? 2. Who are your Dream 100? 3. Work in (organic) or buy in (paid)? 4. What's your main traffic hook? 5. Where does traffic go? 6. Email list size?

Traffic Temperature Quick Reference

Temp	They Know	Appropriate Funnel
Cold	Nothing	Lead magnet, free content
Warm	Problem + solution	Tripwire, webinar
Hot	Ready to buy	Sales page, booking

Integration

Skill	When to Use
`traffic-architect`	Design strategy from scratch
`channel-validator`	Validate channel focus
`funnel-validator`	Validate funnel matches traffic
`copy-validator`	Validate hooks

---

For detailed scoring criteria, output templates, and complete examples: Load ${CLAUDE_SKILL_DIR}/references/full-guide.md when the user asks for full scoring breakdowns, output templates, or worked examples.

{
  "name": "traffic-validator",
  "version": "1.0.0",
  "description": "Use this skill when users need to validate their traffic strategy, Dream 100 approach, or audience-building plan. Activates for 'validate my traffic plan,' 'is my audience strategy right,' 'am I reaching the right people,' or when assessing traffic acquisition.",
  "author": {
    "name": "Ship Shit Dev",
    "email": "hello@shipshit.dev",
    "url": "https://github.com/shipshitdev"
  },
  "license": "MIT",
  "skills": "."
}

Traffic Validator - Full Guide

Complete guide to validating traffic strategy against Traffic Secrets principles.

Scoring Criteria

Dream 100 Clarity (0-10, Weight: 2x)

Score	Description
9-10	Clear Dream 100 list, actively engaging, know priorities
7-8	Good list exists, some engagement, clear targets
5-6	General idea of where audience is, no formal list
3-4	Vague sense, no specific names or places
0-2	No idea where audience congregates

Dream 100 Categories:

Category	Examples
Influencers	YouTubers, podcasters, thought leaders
Communities	Subreddits, Facebook groups, Slack channels
Publications	Blogs, newsletters, media sites
Events	Conferences, meetups, webinars
Platforms	Specific hashtags, topics, channels

Questions to Ask:

Name 10 influencers your ideal customer follows
Name 5 communities where they hang out
Name 3 publications they read
Name 3 events they attend

Hook Strategy (0-10, Weight: 1.5x)

Score	Description
9-10	Scroll-stopping hooks, tested and optimized, audience-specific
7-8	Good hooks, some testing, mostly working
5-6	Hooks exist but generic or weak
3-4	Minimal hook strategy, hoping content finds audience
0-2	No hooks, just posting content

Hook Types:

Type	Example	When to Use
Curiosity	"I tried X and this happened..."	Unknown topic
Result	"How I got X in Y days"	Proven results
Controversy	"Why X is wrong about Y"	Crowded space
Story	"The day everything changed..."	Personal brand
List	"7 ways to..."	Educational content

Work In vs. Buy In (0-10, Weight: 1.5x)

Score	Description
9-10	Clear strategy, appropriate for stage, committed execution
7-8	Good clarity, mostly appropriate, some commitment
5-6	Mixed approach, unclear primary
3-4	Dabbling in both, mastering neither
0-2	No clear strategy

Stage Appropriateness:

Stage	Recommended
Pre-revenue	Work In (validate offer first)
Early revenue	Work In primary, test Buy In
Established	Mix based on unit economics
Scaling	Buy In with proven funnel

Funnel Alignment (0-10, Weight: 1.5x)

Score	Description
9-10	Perfect alignment, right traffic to right funnel, congruent messaging
7-8	Good alignment, mostly matched, minor gaps
5-6	Some alignment issues, mismatched asks
3-4	Significant misalignment, wrong funnels for traffic
0-2	Complete mismatch, selling to cold traffic directly

Traffic Temperature:

Temperature	They Know	Appropriate Funnel
Cold	Nothing	Lead magnet, free content, awareness
Warm	Problem + solution	Tripwire, webinar, challenge
Hot	Ready to buy	Sales page, checkout, booking

Red Flags:

Sending cold traffic to sales page
Long-form sales to brand new audience
No warming sequence
Same funnel for all traffic

Audience Ownership (0-10, Weight: 1.5x)

Score	Description
9-10	Strong owned audience, growing list, active engagement
7-8	Good list, regular growth, some engagement
5-6	List exists, inconsistent growth or use
3-4	Minimal list, platform dependent
0-2	No owned audience, 100% platform dependent

Ownership Priorities:

1. Email list - Most important, you own it 2. SMS list - High engagement, you own it 3. Community - High value, you control access 4. YouTube subscribers - Algorithm dependent but you own content 5. Social followers - Least valuable, platform owns relationship

Conversion Path (0-10, Weight: 1x)

Score	Description
9-10	Clear path, measured conversion, optimized sequence
7-8	Good path exists, tracking in place
5-6	Path exists but not optimized or measured
3-4	Vague path, no measurement
0-2	No conversion path, traffic goes nowhere

Conversion Path Elements:

Traffic source → Landing page
Landing page → Lead capture
Lead capture → Nurture sequence
Nurture sequence → Sales
Sales → Customer

Score Calculation

Dream 100 Clarity × 2 = ___
Hook Strategy × 1.5 = ___
Work In vs. Buy In × 1.5 = ___
Funnel Alignment × 1.5 = ___
Audience Ownership × 1.5 = ___
Conversion Path × 1 = ___
─────────────────────────
TOTAL = ___ / 100

Output Template

# Traffic Validation: [Business Name]

## Quick Rating

| Rating | Score | Verdict |
|--------|-------|---------|
| [Rating] | XX/100 | [One-line summary] |

## Traffic Assessment

**Current Traffic Sources:**
| Source | Type | Volume | Converting? |
|--------|------|--------|-------------|
| [Source 1] | Work/Buy | [Est.] | [Yes/No] |

**Dream 100 Status:**
- [ ] List exists
- [ ] Actively engaging
- [ ] Prioritized

**Owned Audience:**
- Email list: [Size]
- Community: [Size/None]

## Score Breakdown

| Dimension | Raw Score | Weight | Weighted Score | Status |
|-----------|-----------|--------|----------------|--------|
| Dream 100 Clarity | X/10 | ×2 | XX/20 | [Build/Develop/Strong] |
| Hook Strategy | X/10 | ×1.5 | XX/15 | [Create/Improve/Strong] |
| Work In vs. Buy In | X/10 | ×1.5 | XX/15 | [Clarify/Choose/Strong] |
| Funnel Alignment | X/10 | ×1.5 | XX/15 | [Align/Adjust/Strong] |
| Audience Ownership | X/10 | ×1.5 | XX/15 | [Build/Grow/Strong] |
| Conversion Path | X/10 | ×1 | XX/10 | [Map/Optimize/Strong] |
| **TOTAL** | | | **XX/100** | |

## Detailed Assessment

### Dream 100 Clarity: X/10
**Current List:** [What they have]
**Missing:** [What to add]
**Action:** [How to build Dream 100]

### Hook Strategy: X/10
**Current Hooks:** [Their hooks]
**Problem:** [What's weak]
**Better Hooks:** [Examples]

### Work In vs. Buy In: X/10
**Current Approach:** [Work In/Buy In/Both]
**Recommendation:** [Which to focus on]
**Why:** [Reasoning]

### Funnel Alignment: X/10
**Current:** [How traffic flows]
**Misalignment:** [What's wrong]
**Fix:** [How to align]

### Audience Ownership: X/10
**Current Owned:** [What they have]
**Priority:** [What to build]
**Action:** [Specific steps]

### Conversion Path: X/10
**Current Path:** [How conversion works]
**Gaps:** [What's missing]
**Add:** [What to implement]

## Traffic Strategy Fixes

1. **[Priority fix]**
2. **[Second priority]**
3. **[Third priority]**

## Next Steps

### If Score 85+:
- [ ] Scale what's working
- [ ] Test new Dream 100 targets
- [ ] Optimize conversion path

### If Score 70-84:
- [ ] Strengthen weak dimensions
- [ ] Build Dream 100 list
- [ ] Focus on owned audience

### If Score 55-69:
- [ ] Use `traffic-architect` to rebuild strategy
- [ ] Define clear Work In or Buy In approach
- [ ] Build email list first

### If Score Below 55:
- [ ] Start with Traffic Secrets fundamentals
- [ ] Build Dream 100 list from scratch
- [ ] Use `traffic-architect` for full strategy